innovation informed by mega-trends and the countless trends that … · 2020. 7. 29. · define the...

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Innovation informed by mega-trends and the countless trends that define the future of consumer preferences.


Brands are changing your customer’s expectations

all the time. Customer desires and needs are

constantly evolving.

The 16 mega-trends, and countless trends that

define the future of consumer preferences are:

”…. the big, slow-moving currents – that taken

together form a complete picture of consumerism today and where it’s heading. "

Let's use this for innovating our way into an

uncertain future?

Equip your team with skills to scan, spot & analyze

trends and mega trends and generate insights.

And turn insights into innovations. To win in the

marketplace.

Time to spot Trends. And Innovate.

Learn in three weeks!

Picture courtesy: TrendWatching


KEY HIGHLIGHTS OF THE PROGRAM The Certification Program, is based on TrendWatching’s celebrated

methodology for observing innovations, decoding the underlying

trends, scanning for mega trends, and then applying the methods for

meaningful trend-driven innovation.

3 Live Virtual

SessionsCase Studies &

Team Activities

2 Weeks of

Engagement

Certification

Group Assignments (over 2 weeks duration)

10 Hours

of Training

Picture courtesy: TrendWatching


Business success is ultimately about answering one simple question correctly: What are your customers going to want next?

“ “

Our job is to figure out what they’re going to want before they do. . . . People don’t know what they want until you show it to them.

“ “– Henry Mason

– Steve Jobs


Program Design


The Trend-Driven Innovation (TDI) methodology

developed by TrendWatching addresses a powerful,

counter-intuitive truth to anticipate what people want

next: "Stop looking at customers and start looking at

businesses". That means learning how to draw powerful

insights and identify patterns from the way leading

brands and disruptive startups – from Apple to Airbnb,

Spotify to Swiggy – redefine customer expectations and

create meaningful business opportunities.

This virtual instructor-led workshop has been designed to

give you the basics of the Trend- Driven Innovation

methodology by immersion in collaborative exercises,

dynamic discussions, relevant readings, and quizzes.

01

• Understand the end-to-end trend methodology to

identify and run with meaningful business

opportunities

• Learn how to see patterns in innovations, and

place it within a trend space to track & analyze

relevant trends

• Develop a trend-led strategy for your organization

• Generate innovation ideas from trend insights

• Build foresight and innovation culture in your

organization

• Practice TDI skills through various canvases and

hands-on activities

WORKSHOP

OVERVIEW

WORKSHOP

TAKEAWAYS

02

WORKSHOP PROJECTS &

ASSIGNMENTS

ASSESSMENT

01 02 03

TREND-DRIVEN INNOVATION


Timeline Description Engagement

MODULE 1

Trend-Driven

Innovation &

Fundamentals

of Trend

Elements

• The participants will learn

the importance of watching

trends, the expectation

economy and stakeholder

capitalism. Understanding

trends and expectation

transfers to derive cross-

industry insights.

MODULE 2

Trend Framework-

Global & Regional

Trends

• Understanding the Trend

hierarchy, trend

categorization, trend

evolution, naming trends and

trend behavior.

• Understanding regional

nuances, trend diffusion, and

factors influencing and

preventing adoption.

MODULE 3

Trends Unpacked

• Get immersed in some of the

key global trends for a post-

covid world.

• Group Assignment:

Megatrend x Innovation

Mapping

60 Min

Expert assisted

60 Min

Expert assisted

1

2

3

Perspective

Understanding

120 min

Interactive,

voting, sharing

Doing and

Experiencing

Day 1. Week 1Workshop Curriculum

Interactive,

voting, sharing

Team activity


4

5


MODULE 4

Using Trends to

Shape Strategy

• Participants will share

feedback and learning's from

the previous session.

• Participants will understand

the trend evaluation,

prioritization and alignment

• It will be followed by exercises

like Trend Evaluation,

Lightbulb Moments, etc.

MODULE 5

Consumer Trend

Radar

• Participants will understand

the Consumer Trend

Radar(CTR).

• They will be set up in breakout

rooms for the subsequent

exercise- CTR hands-on.

• Participants will learn the

techniques and tools to derive

insights from trends and

generate innovations for your

organization

90 min

Team activity

Do it!

Review and

Feedback

Interactive,

voting, sharing

90 min

Interactive,

voting, sharing

Day 2 . Week 2 Workshop Curriculum



MODULE 6

Consumer

Trend Canvas

• Participants to share the

Consumer Trend Canvas

(CTC) and team activity

through break out rooms for

hands on activity on CTC.

MODULE 7

Trend-led

Customer

Journey Mapper

(CJM)

• Participants to map trends

and innovations to customer

journeys through hands on

CJM exercises.

MODULE 8

Trend Department

Best Practices

• Facilitator to discuss

practical ideas to build a

trend-driven culture in the

organization.

• Facilitators wrap up the

session with the learnings

and takeaways

• Q/A with the participants.

• The participants will be

briefed about the

assessment which will follow

post the session.

75 Min

95 Min

Expert assisted

6

7

8

20 min

Interactive,

voting, sharing

Doing and

Experiencing

Interactive,

voting, sharing

Team activity

Team activity

Day 3 . Week 3Workshop Curriculum


PROGRAM ASSESSMENT

Who should attend?

Certification

Assessment

Final Assessment

Individual final assessment in the form of

MCQ Quiz after the program.

Individuals can take max 2 attempts to attain a

passing criteria of 70%.

Everybody!

Innovation and trends should be at the heart

of every organization to thrive in a fast-

changing world. Whether you’re in the

innovation department, marketing, product

development, strategy or L&D, there are

practical takeaways that you can run with

and bring back to your team.

Participation Certificate

A “Certificate of Completion” will be given after

finishing the final assessment

Practical ideas to build a trend-driven culture in your organization

Mapping trends and innovations to

customer journeys

Trend-led Customer Journeys


.

COURSE INSTRUCTOR

Nathania Christy

Head of TrendWatching Academy

Nathania Christy is one of TrendWatching’s key speakers, who has delivered

80+ consumer trend keynotes and innovation workshops in major cities

across 4 continents from Stockholm to Singapore to Sydney.

In her current role, she leads the Academy team and is responsible for the

conceptualization and delivery of TrendWatching’s webinars, workshops and

courses to clients across a range of industries. Her client portfolio includes

Danone, HP, Warner Music, Singtel, Beiersdorf, Diageo, Shell, Nestle, and

BBC.

Passionate about the education sector, she regularly provides mentorship and

delivers guest lectures at institutions such as the National University of

Singapore, University of Melbourne, SASIN MBA Thailand, and Hogeschool

van Amsterdam on trend methodology and innovation.


Founded in Amsterdam in 2002, TrendWatching is one of the

world’s leading consumer trend firms, supported by a network

of 1,700+ spotters in more than 80 countries, who relentlessly

scan the globe for emerging consumer trends and new

innovations.

Their core team is based in Amsterdam, Berlin, Singapore

and New York, and is supported by associates and partners

in more than 20 countries.

Their trend updates inspire 100,000+ business professionals

from 180 countries, subscribing via email, WhatsApp,

Telegram, Slack and more.

About

TrendWatching Partners with

QGLUE for India!

TrendWatching has assisted 1100+ clients

Speak to our team:

[email protected]

www.q-glue.com

About QGLUE

QGLUE is the design and innovation

arm of QAI. It brings a unique Design

and innovation led human-centred

approach to building products, services

and businesses –making future living

better with happier people. QGLUE

equips people to solve wicked

problems by helping them reach a

solution that is not just right, but also

desirable.

ENABLING TALENT AND CULTURE TRANSFORMATION

ACCELERATE BUSINESS INNOVATION

PROCESS/ SERVICE DESIGN

mailto:[email protected]

innovation informed by mega-trends and the countless trends that … · 2020. 7. 29. · define the...

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