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INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters

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Page 1: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

INNOVATION & INVENTION: patent growth in China

Stacy OlkowskiSenior Product Manager

Thomson Reuters

Page 2: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

AGENDA

• Patents are cool

• Global trends

• Defining APAC

• China growth

• A quick example

Page 3: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

PatentsIncredibly illuminating data points.

Claims are

like recipes

in a

cookbook

The magic

number:

70%

Analysis of

fielded data

for insight.

Data mining

is like a

crystal ball.

Extremely valuable technical information.

Page 4: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

Patents are more than just technical documents

Story + Visualizations =

Trends & Insight

Content =

something to investigate

Search + Data =

beginning of a story

Content + Analysis =

interesting story

Insight =

answer market & business questions

Page 5: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

Since 1970 . . . Global growth in IP

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1970 1975 1980 1985 1990 1995 2000 2005 2010

Num

be

r o

f B

asic

s

The number of records doubled from 2000 - 2010

1,431,602

DWPI Basic Volumes 1970 - 2010

Page 6: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

Defining Asia Pacific . . . in terms of patent data

China

Republic of

Korea

India

Singapore

Philippines

Taiwan

Australia

New

Zealand

Japan

Vietnam

Malaysia

Thailand:

Page 7: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of
Page 8: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

1984

#1st

Who

really

benefits?

12.5%

Innovation in China: fears, challenges, stats

Playing

catch-up

Worth the

expense?

Page 9: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

Quality vs. quantity: grants and applications

China is #1 for patent applications

1 Output

Patent subsidies help

2 Enticing innovation

Approximately 40% become granted patents

3 Quality

Page 10: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

Quantity: domestic vs foreign applicants –subsidy began in 2003

Page 11: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

QUICK ANALYSIS: a Chinese application about the “Medical Uses of Chewing Gum”

Page 12: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

We expand . . . And gather all of the forward citations of the app

and corresponding family.

Start with a

highly-cited

Chinese

application:

CN1330516A

We find an interesting Chinese app. . .

What’s the market for this like?

Is there competition in this space?

Who might want to license?

Page 13: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

By analyzing the forward citations, we find others interested in this invention.

Facts:

Wrigley’s initial application WO2000035298: published in 2000

Cited 139 times

Page 14: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

There is a lot of recent interest in this invention.

13

74% of citations to this application are from the last 4 years

Page 15: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

Who is interested in this Mars Wrigley invention?

Pfizer accounts for almost half of the citations, followed by Cadbury.

Page 16: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

Why is “Big Pharma” citing “Big Gum”?

• We see that this gum is for medical use so it makes sense that Pfizer, a large pharmaceutical, shows interest.

Page 17: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

On this landscape map, we find activities of both pharmaceutical and candy companies

Page 18: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

But let’s go a bit broader . . what is the landscape like for “chewing gum with medical indications”?

For this we do a classification search:

We find

12,270 records

2772 INPADOC families

3581 DWPI families

= Lots of activity, many filings in multiple countries

Top companies:

Page 19: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

Potential Global Market for Medical Gum

Page 20: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

TOWARD THE FUTURE . . . • Growth will

continue

• Quality will improve

• Expansion is next

Page 21: INNOVATION & INVENTION: patent growth in China...INNOVATION & INVENTION: patent growth in China Stacy Olkowski Senior Product Manager Thomson Reuters. AGENDA ... China Republic of

QUESTIONS?

THANK YOU!