innovation inview: axa digital initiatives - from the digital insurer
TRANSCRIPT
InView – AXA’s Global Digital Ini5a5ves
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Why Telema*cs?
“Digital is transforming our job as an insurer and we are convinced that this is a tremendous opportunity to do our job be>er: protect people, their goods and their projects over the long term. Therefore, it makes sense for AXA to partner with Facebook not only through a social media strategy but also in digi*zing our own teams. This partnership combined with the AXA Lab in San Francisco, which promotes customer experience excellence and innova*on, proves our ambi*on to become the leading digital and mul*-‐access insurer.” -‐ Véronique Weill, COO, AXA Group
AXA’s Digital Ini5a5ves
Commentary & insights AXA is ac*vely leveraging new technologies such as IoT and wearables to put itself at the forefront of innova*on
AXA has developed several ini*a*ves to capture innova*on from the outside and bring it inside
Its approach is one of con*nuous innova*on as opposed to ‘one big day’ and it aims to foster a ‘start-‐up’ spirit across the Group
Three new recent ini*a*ves in Asia dedicated to innova*on : i) AXA Lab in Shanghai ii) Data Innova*on Lab in Singapore iii) AXA strategic ventures office in Hong Kong
Background AXA is one of the worlds leading insurers, serving 103 million clients in 59 countries. Its dis*nc*ve product por\olio includes P&C, Life and Asset Management products.
Although AXA’s home market is Western Europe, the group intends to reinforce its growth in the years ahead by building its presence in high-‐growth markets
Recently AXA has been inves*ng in several digital ini*a*ves such as the AXA Drive Coach, AXA connected home, Health Keeper, AXA Lab etc in order to embrace the digital age.
AXA’s recent Digital Ini5a5ves -‐ Europe AXA Connected car (France 2015)
AXA Connected home (France 2015)
AXA Connected health (Spain 2015)
Apple Watch App to help drivers analyze, understand and improve their driving behavior which results in lower premiums.
Smart home hub partnering with award-‐winning connected device manufacturers for real 6me warnings about home intrusions, leaks and fires resul6ng in lower premiums.
Health Keeper combines self-‐tracking with a health reward system. The innova*ve health service helps to Ø keep track of all ac*vi*es Ø check trends Ø set challenges Ø get useful content on health
Ø access a 24/7 medical helpline
Ø buy medical and well-‐being services at discounted rates
AXA’s recent Digital Ini5a5ves – Europe & US AXA BlaBlaCar Partnership (France 2015)
AXA Facebook Partnership (France 2014)
AXA Lab -‐ Fostering Digital Culture(2013)
AXA enters into a strategic partnership with Facebook to further develop its Digital, Social and Mobile footprint in France and Globally
AXA Lab works on digital sourcing, detec*ng the latest trends & connec*ng start-‐ups and major high-‐tech players (like Facebook or Linkedin) with AXA It focuses on: Ø Marke*ng, acquisi*on, sales and distribu*on ac*vi*es Ø Social Networks, Internet of Things, the Collabora*ve Economy, and Big Data digital domains
AXA have worked with BlaBlaCar to tailor an innova*ve insurance product
especially for long-‐distance ridesharing as an addi*on to drivers’ exis*ng insurance policies.
AXA’s recent Digital Ini5a5ves -‐ Asia
AXA Lab Asia (Shanghai 2015) AXA Strategic Ventures (HK 2015) Data Innova5on Lab(Singapore 2015)
AXA Strategic Ventures intends to seize numerous investment opportuni6es in the region and to aid European and American start-‐ups in the Asian market. The Group has announced the crea*on of a €200 million venture capital fund, "AXA Strategic Ventures".
The Data Innova*on Lab will act as a business-‐focused centre of exper*se on data analy*cs to foster Research & Development for AXA offers and services. It will be based on the model of the one already created in France.
AXA Lab Asia will foster the digital culture and further the spirit of innova*on across the group. Its aim is to track digital trends, connect with business partners and pilot innova6ve ideas. Its model will be based on the US Lab created in Silicon Valley
AXA has created three new structures dedicated to investment and innova*on in Asia, in order to be>er connect the Group to the region's rapidly developing entrepreneurs, talents and new business models. These structures will complement the exis*ng presence of the AXA Group in Europe and North America with the very same objec*ve: to improve customer experience through partnerships, pilots and investments.
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