innovation journey of a life time - uno ist 2016
TRANSCRIPT
INNOVATIONJourney Of A Life Time
INNOVATION Journey Of A Life Time
Agenda
• Case
• Basics
• Stories
• Hacks
• Q & A
INNOVATION - Case Journey Of A Life Time
Case
#Change #Adapt #Grow
INNOVATION - Case Journey Of A Life Time
#Change #Adapt #Grow
INNOVATION - Case Journey Of A Life Time
Technology is being used to disrupt and reinvent entire Markets, Products and Services in ways never thought of years prior.
• Social-ability of Technology (ie; Meetups)• Access-ability of Technology (ie; Mobile)• Use-ability of Technology (ie; Personalization)• Extend-ability of Technology (ie; Cloud)• Connect-ability of Technology (ie; Internet of Things)
INNOVATION - Case Journey Of A Life Time
7
INNOVATION - Case Journey Of A Life Time
“The connected vehicle ... anyone use the Waze App?”
8
INNOVATION - Case Journey Of A Life Time
9
INNOVATION - Case Journey Of A Life Time
“The connected home ... anyone use Nest?”
10
INNOVATION - Case Journey Of A Life Time
11
INNOVATION - Case Journey Of A Life Time
“The connected cows ... !?”
Quora.com Youtube.com
12
CEO’s, CIO’s, CXX’s
72% site INNOVATION led growth as a top (#3) strategic priority
Sources: BCG, Forbes
72%
INNOVATION - Case Journey Of A Life Time
13
INNOVATION - Case Journey Of A Life Time
And Often Doing Nothing Is NOT A Solid Business or Personal Plan !!
14
INNOVATION - Case Journey Of A Life Time
Innovation Is An Outward Expression Of An Inward Inspiration !!
Tanya Shatseva
INNOVATION - Basics Journey Of A Life Time
Basics
16
“Innovation is finding a new and better way to
meet your clients’ needs.”
Source: 7 Forces of Business Mastery
Tony Robbins
INNOVATION - Basics Journey Of A Life Time
17
Entrepreneurship Collaboration
Invention
INNOVATION - Basics Journey Of A Life Time
“It’s about basic problem solving.”
18
FunctionalInnovation
ProgressInnovation
EmotionalInnovation
INNOVATION - Basics Journey Of A Life Time
“The End Game.”
INNOVATION - Basics Journey Of A Life Time
“The process is not a straight line.”
INNOVATION - Basics Journey Of A Life Time
“Don’t stop at thinking ...”
INNOVATION - Basics Journey Of A Life Time
“I am here ...”
INNOVATION - Basics Journey Of A Life Time
“Be a Rebel ...”
• Vision• Leadership• Strategies• Priorities• Silos• Staff• Funding• Incentives• Time• Measurements• Framework• Centralized Control• Infrastructure• Pride• Support• Culture
INNOVATION - Basics Journey Of A Life Time
“There are a million excuses and challenges ...”
INNOVATION - Basics Journey Of A Life Time
“Be persistent ...”
INNOVATION - Basics Journey Of A Life Time
Enemy #1: Complacency
26
INNOVATION - Basics Journey Of A Life Time
The Face of Complacency !!
Example: Grace Choi – 3D Printed Makeup
Source
INNOVATION - Basics Journey Of A Life Time
Innovation Type #1: Disruptive
28
INNOVATION - Basics Journey Of A Life Time
Examples: iPod, iPhone, Vehicles, …
Innovation Type #2: Incremental
INNOVATION - Stories Journey Of A Life Time
Stories
30
In 1994, the director of Corporate New Ventures at Procter & Gamble asked the right question …
“There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage – where’s the car?”
INNOVATION - Stories Journey Of A Life Time
Voice Of The Customer (VOC)
31
A team of ethnographic researchers set out to watch how people cleaned their kitchen floors, and they discovered …
• Most people swept their floors before they mopped
• People assemble a system of largely unbranded products to get the job done
• Mops worked mostly by the adhesion of dirt to the mop and people seemed to spend almost as much time rinsing their mop as they did cleaning the floor
• People wore old clothes when they were cleaning because it was a dirty job
Voice Of The Customer (VOC)
INNOVATION - Stories Journey Of A Life Time
32Source: Webrtcworld
They reviewed the videos back at the office and arrived at their epiphany moment …
• Half of the steps related to cleaning the floor
• Half of the steps related to cleaning the mop
INNOVATION - Stories Journey Of A Life Time
Voice Of The Customer (VOC)
33Source: Swiffer
Voice Of The Customer (VOC)
INNOVATION - Stories Journey Of A Life Time
INNOVATION - Stories Journey Of A Life Time
Source“AirBnB Founders: Brian Chesky and Joe Gebbia.”
Joe [Gebbia - co-founder] and I had just moved to San Francisco and become roommates in 2007. Neither of
us had a job and we needed money for rent. We were both designers and we knew the International
Design Conference was coming to San Francisco in October, yet all the hotels were sold out. We thought we
could make some money if we rented out our place and turned it into a bed and breakfast. We got three
airbeds and created a Web site called “Air Bed and Breakfast.” People signed up to rent the airbeds and we
cooked them breakfast every morning and acted like tour guides. We didn’t mean to start a business. It just
sort of happened. There was no flash of genius. In the beginning, we didn’t realize that this would be the big
idea. It was the thing that would pay the rent until we thought of the big idea. Gradually it became obvious
that this was “THE” big idea. Eventually we expanded beyond our apartment and our three airbeds and
shortened the company name to Airbnb.
“The Accidental Innovators”.
INNOVATION - Stories Journey Of A Life Time
“AirBnB Founders: Brian Chesky and Joe Gebbia.”
INNOVATION - Stories Journey Of A Life Time
Source
Personality Type: Reckless & ArrogantCEO Travis Kalanick
Back Story: Uber was his 3rd Startup
• Door-to-Door Salesman at 18• Dropped out of college to pursue
1st Startup with friends• Living in Parents Basement• Collecting unemployment • 1st Startup sued and filed for Chapter 11• Pursued 2nd Startup with friends• Exited with sale to Akamai for $23M• 3rd Startup he served as Advisor of UberCab• Access car service via TXT Msg• Huge hit in its first market (ie; San Francisco)• The rest is history
INNOVATION - Stories Journey Of A Life Time
Source
Big Idea: Move People From Point A to B at the Push of a Button Value: $18B+
CEO Travis Kalanick
Personality Type: Passionate Visionary
INNOVATION - Hacks Journey Of A Life Time
Hacks
INNOVATION - Hacks Journey Of A Life Time
The Farmer• I need something to better manage my herd
James Dyson• I need a filter-less vacuum
Elon Musk• Efficient affordable electric vehicles• Reusable unmanned rockets to space• Solar power for every home and business
INNOVATION - Hacks Journey Of A Life Time
All of the most current technology, big data, sentiment diagnostics, mobile devices and search engines analytics are great. BUT !
EVERY INNOVATION begins with an idea, a problem or a need that then leads to the big questions we all learned in grade school !
INNOVATION - Hacks Journey Of A Life Time
42
INNOVATION - Hacks Journey Of A Life Time
“Involve others but be selective ...”
INNOVATION - Hacks Journey Of A Life Time
Get a new perspective (ie; blindspots)
INNOVATION - Hacks Journey Of A Life Time
“Open Innovation means involving your community ...”
INNOVATION - Hacks Journey Of A Life Time
46
INNOVATION - Hacks Journey Of A Life Time
“Break the mold … fail early, often and retool ...”
47
INNOVATION - Hacks Journey Of A Life Time
“Identify the root cause ... for the long-term solution.”
48
INNOVATION - Hacks Journey Of A Life Time
“Get real and walk in my shoes.”
49
• Time (Necessity)
• Cost (Affordability)
• Resources (Power, Materials, Talent)
• Location (Remote, Populated)
• Sustainability (Frugal)
• Long-Term Maintenance (Dependable)
• Markets (Target Audiences)
INNOVATION - Hacks Journey Of A Life Time
“Define your boundaries (scope), parameters (resources), etc …”
50
INNOVATION - Hacks Journey Of A Life Time
“Embrace failure …”
51
Vision• Light without electricity
Objectives• Provide stable power source • Reduce electrical bills
Focus• Sunlight• Available recyclable materials
Boundaries• No electricity available• Sustainable materials• Low/No maintenance
INNOVATION - Hacks Journey Of A Life Time
“Example of “Keeping It Super Simple (KISS).”
52More Power Than a 50 Watt Bulb
Alfredo Moser's invention is lighting up the world. In 2002, the Brazilian mechanic found a way to light his house during the day without electricity
Source: BBC
INNOVATION - Hacks Journey Of A Life Time
“Change one life … and then the World.”
INNOVATION - Framework Journey Of A Life Time
INNOVATION - Framework Journey Of A Life Time
Effectuation
INNOVATION - Framework Journey Of A Life Time
INNOVATION - Framework Journey Of A Life Time
American Genius Video Series > NetFlix > YouTube
INNOVATION - Resources Journey Of A Life Time
INNOVATIONJourney Of A Life Time
“The future is for those innovators who skate to where the puck will be.”
Q & A
60
Resources• The Wide Lens: Book• Innovators DNA: Book & Web Site• Innovators Dilemma: Book & Web Site• Innovators Method: Book & Web Site• Innovators Solution: Book & Web Site• Innovators Prescription: Book & Web Site• A Liter of Light• Grace Choi – 3D Printed Makeup• Effectuation• The Future of Innovation• Pera Training Case Studies• McKinsey Insights & Publications• Innovation-Framework• People & Innovation• CVS Innovation• Crowdsourcing Open Innovation
Kerry DirksTwitter …… @kerdirksLinkedIn …. kerdirksBlog ……….. kerdirks.wordpress.comEmail ……… [email protected]
Thank You