innovation leadership workshop
TRANSCRIPT
INNOVATION
LEADERSHIP
Jose Coronado @jcoronado1 #uxindia13
?
1
2
3
4
INNOVATION BASELINE
ENTERPRISE ELEMENTS
CASE STUDY
HANDS ON
1
in·no·va·tionNEW
Increase VALUE
TO PEOPLE
TYPES OF INNOVATION
Sustainable
Breakout
Disruptive
SUSTAINABLE INNOVATION
• Problem & Domain Areas are well defined
• Survive against the competition
• Incremental
• Small change, Low Risk
• Most Common
BREAKTHROUGH INNOVATION
• Problem is well defined
• Domain is not well defined
• Move the category
DISRUPTIVE INNOVATION
• Problem and Domain are not well defined
• Lots of Experimentation
• Change the Market
• Fail and Learn
2
EXECUTIVE SUPPORT
CORPORATE CULTURE
PEOPLE
PROCESSES
ENTERPRISE INNOVATION
STRATEGY ALIGNMENT
DIVERSIFIED PORTFOLIO
Sustainable
Disruptive
Breakthrough
GOVERNANCE
TRAINEE DEVELOPMENT
INNOVATION LAB
10000+INNOVATION IDEAS
50+COUNTRIES
500+PLAYERS
OPEN INNOVATION
HACKATHON – OPEN/CLOSED INNOVATION
INNOVATION WORKSHOPS - CLOSED
3
CASE STUDY – MACRO STRATEGY
THE CONTEXT – FORTUNE 500 CO.
Customers
& Prospects
Sales
Product Owners
Service & Support
THE PRODUCT LANDSCAPE
150+Products
550,000Clients
50MUsers
THE “REAL” USER EXPERIENCE
SOLUTION FRAMEWORK
IMPLEMENTATION & ROLLOUT
User Centered Process
Design Tools
Development Library
UX Standards Specifications
GLOBAL ADOPTION AND IMPLEMENTATION
THE RESULT
300%Sales Conversion
100+Products
12Countries
Sales Increase
Adoption
Global
CASE STUDY – MICRO STRATEGY
CONTEXT
• A Product Owner asks for help
• Visible, Strategic Project
• Many products provide similar functionality
• User Research (new and existing)
• Business Problem
STRUCTURE
Day 1
• Product Review
• Competition
• Research Review
• User Journeys
• Design Studio
Day 2
• UX Validation
• Validation Review
• Design Studio
• Wrap-up
OBJECTIVE
• Understand current designs / products
• Understand the competition
• Review existing user research
• Brainstorm, sketch, new innovative ideas
THE PARTICIPANTS
PRODUCT LANDSCAPE & COMPETITION
INSIGHT FROM REAL, END-USERS
END-USER EXPECTATIONS
• Keep it simple
• Don’t make me work
• Guide me and show me
USER JOURNEYS – LOW FIDELITY
DESIGN STUDIO – BLUE SKY TASK FLOW
VALIDATION FROM DESIGN STUDIO
DESIGN STUDIO II – REFINE
STEPS AFTER WORKSHOP
• Consolidate “the best” of the ideas into one concept
• Elaborate on user stories and content for completeness
• Perform UX research with semi-interactive prototype to validate concepts
4
DEFINE THE PROBLEM
NOT THE SOLUTION
DEFINE THE PERSONA
IF YOU DON’T HAVE ONE, CREATE IT
CREATE USER JOURNEYS
LOW FIDELITY IS OK
SKETCH THE USER INTERFACE
LOW FIDELITY
VALIDATE WITH USER RESEARCH
REVIEW YOUR FINDINGS
ITERATE YOUR PROTOTYPE
DISCUSSION
QUESTIONS
KEY TAKEAWAYS
Experimentation and Incubation
Secure Executive Sponsorship
Multi-Disciplinary Collaboration
Open / Closed Innovation
Encourage Risk Taking
Low Fidelity is OK
Governance
about.me/jcoronado
T R A N S F O R M A T I O N • I N N O V A T I O N • U S E R E X P E R I E N C E
@jcoronado1
linkedin.com/in/josecoronado/
JOSE CORONADO