innovation process at design firms
DESCRIPTION
Examination of three companies (IDEO, frog and GravityTank) that have positioned themselves at the crossroads of industry change. They are leaders in applying innovation to the altered landscape of business strategy. Review of the frameworks they use when helping their clients and how they differentiate themselves from traditional consulting organizations.TRANSCRIPT
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Innovation Process
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Your Presenters:Julia Letuchy: Global Insights Manager at Takeda Pharmaceuticals
Kaye Cheung: FT MBA student at KelloggWilliam Edmondson: Software Tech Lead at Restaurant.comRiyaz Vazir: Health Benefits Client Manager at Aon Hewitt
Quentin Navellou: Business Analyst at McKinsey & Company
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TEAQUE LENAHAN: Executive Director, Business Development
THOMAS STAT: Innovation realist and provocateur (ex-IDEO)
ARIELLE DEANE: Associate, Strategy, gravitytank
Our Process
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Strong Differentiation from Traditional ConsultingThe Traditional Consultant The Innovation Consultant
“Formal and rigid” “The traditional MBA”
“Spread sheets, frameworks”
“Flexible and open” Multifaceted
Thinks outside of the box
Analogous to:
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Frameworks(Assimilation)
Imperatives(Converging)
Observations(Diverging)
Solutions(Accommodating)
AbstractConceptualization
ConcreteExperience
ReflectiveObservation
ActiveExperimentation
Learning TheoryKolb and Owen
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AbstractConceptualization
ConcreteExperience
ReflectiveObservation
ActiveExperimentation
framework opportunities
design principlesinsights
conceptsobservationsinspirations
IDEO FrameworkThomas Stat
Abstract
Concrete
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frog FrameworkTeaque enahan
DiscoverAnalysis Becomes Insight
DesignInsight Becomes Ideas
DeliverIdeas Become Reality
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Gravity Tank FrameworkArielle Deane
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Value Proposition
Brand
Expression
Function
Benefit: Applying technology brokering to effectively meet client needs
The Story:- Books and publications
(Gravitytank leverages a local start-up / incubator story)
• Open workspaces, Casual attire- MBA program collaboration
“We imagine the ideal and make it
real”
“Fail often to succeed sooner”
“Strong opinion loosely held”
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Successful people at these companies are known to be T-shaped, unconventional and open-minded
• T-style shaped• Very open-
minded• Differences ?
Gravity Tank people put more emphasis on “getting things done”
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• “We drive innovation for the connected world”
• Focus on engineering projects, in particular in the consumer electronics and medical industry
• Realized projects in other fields where their connected approach brings superior value
• “We help clients grow their businesses, define new products and services, enter new markets and change their organizations”
• Retail, CPG, Food companies and non profits
Creating a visible sought-after private
label
Different client focus reveal each firm’s strength
• “[We] take a human centered approach designed-based approach to helping organizations in the public and private sectors innovate and grow”
• Wide range of clients in every sector and internationally
IDEO FROG GRAVITY TANK
Green strategy & visualization for general services administration
Remote monitoring of post-operative cardiac
patients
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However, Little Differentiation Among Each Other
“It’s really shades of
grey…”
The Tech-Savvy Follower
The Respected Founding Father
The New Kid on the Block
Tech-capability and prototyping
Creator of the category, oldest and largest
The baby of the family, newest and smallest
Archetype
Shade
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Technology brokering is getting Crowdsourced
frogMob and OpenIDEO (nothing at gravitytank so far)
However. Innovation is not in the idea
Creative Commons has allowed a community based on group creativity for years
Innovation is in the context setting. Model seeks to broadly leverage technology and design solutions by including more people in the inspiration and concept phase i.e. the hardest parts