innovation project 2014 opening remarks
TRANSCRIPT
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Karen WebsterChief Executive OfficerMarket Platform Dynamics
e-Commerce
54%Home
Internet Access
$70Be-
Commerce Sales
2%Total Retail
Sales
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80%
Now let’s fast forward ten years to today
20%
Global Adoption Rates
6%22%
US Smartphone Penetration
-7%-
10%
2013
2012
PC Sales
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Connected Devices Per Person
or
70BillionConnectedDevices
Where will we be
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Purchase within 1 month
74% percent of people use their phone to help them while
shopping
70% purchases within 1 hour
79% percent of them make a purchase as a result
vs.
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Mobile is now the dogwagging the commerce and
payments tail
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DISRUPTION
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70% 71% 73%
The
believe that in 5 years the way we pay for things will be radically different
would rather go to the dentist than listen to what their bank has to say
are more excited about a new offering in financial services from Google, Amazon, Apple, PayPal or Square than from the established players
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Boston knows a thing or two about
revolutions
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The American Revolution 1776Passionate people who believed in a cause and were willing to do anything to organize themselves and
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The Communications Revolution 1876Alexander Graham Bell’s telephone and the first
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The Connected Revolution 1989Tim Berners Lee, inventor of the
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Revolutions that
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One that enables women farmersin Africa to use cell phones to monitor weather and sell crops.
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One that enablessmall business owners to more effectively
run their businesses.
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One that connects peopleand collectively inspires.
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One that jump starts a businessfrom a garage.
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One that finds alternativesfor a kid looking to finance his
college education.
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One that strengthens the connectionbetween a retailer and his
Consumer.
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One that can make offerspersonal & relevant.
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One that preserves the future ofphysical retail.
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One that empowers customersto make betterpurchasing decisions.
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