INNOVATION SHOWCASE BY SELECT

Bangalore

May 9, 2015

@

16 IoT STARTUPS

AGENDARegistration

Welcome address

IESA –TiE Assistance Scheme Journey So Far

6 IoT startups presentation. (5-7minutes per company + 2-3 Minutes Q&A)

DFM Workgroup summarizes Learning and Suggestions

Tea/Coffee Break

6 IoT startups presentation. (5-7minutes per company + 2-3 Minutes Q&A)

Testing & standard Work-group summarizes learning

Q&A

Award ceremony

Summary & action plan

Vote of thanks

Networking Lunch followed by one-to-one business meeting

9.30

9.40

9.45

10.00

11.00

11.10

11.25

12.25

12.35

12.40

12.45

12.55

13.00

IESA AND TiE BANGALORE – THE PARTNERSHIP

IESA and TiE has entered into a Memorandum of Understating with the

vision to create 1st

generation semiconductor and Internet of Things (IoT)

startups in India.

The objective is to create and foster an ecosystem to

promote start-ups that develop fabless and semiconductor and electronic products especially around

connected devices or IoT.

IESA - TiE PARTNERSHIP

Electronics

Semiconductor

Design

Manufacturing

Fabrication

Engineering

Government

Policies

INNOVATION

ECOSYSTEM

SOFTWARE

INTERNET OF THINGS

CLEAN TECH

EDUCATION

Startups

Entrepreneur

Venture Capitalist

Angel InvestorsSpecial Interest

GroupMentoring/Guidance

Business Planning

Workshops/Seminars

IESA TiE

16 START-UPS

Company URL

Aksharanet www.asksharspeech.com

Cardiac Design labs www.cardiacdesignlabs.com

Cooey www.cooey.co.in

EasyM2M www.easym2m.in

iMONITOR www.imonitorsolutions.com

Intugine www.intugine.com

JINGLEE www.jinglee.co

Loginext www.loginextsolutions.com

PREVA systems www.prevasystems.com

Retisense www.retisense.com

Shristi ESDM www.srishtiESDM.com

Smartbuilding www.smartbuildings.in

Surmount Energy Solutions Pvt. Ltd www.buildTrack.in

TIN www.swirltest.azurewebsites.net

Wisys technologies www.wisystech.com

Xenon Automotive www.wearexenon.com

MENTORS

Somshubhro (Som)

Pal Choudhury

Analog Devices

Rajiv Kapur

Broadcom Semiconductor

India

Suraj RengarajanApplied Materials India

Vikram Labhe

PMC-Sierra (I)

Santhosh Kumar

Texas Instruments

Anitha Biddappa

IBM S. Janakiraman

MindTree Ltd.Guru Ganesan

ARM Embedded Technologies

Rajendra Kumar Khare

SureWaves MediaTech

Private Limited

Dr. Srinivas Mandavilli

Imagination Technologies

Dr. Ishwardutt Parulkar

Cisco Systems India

Prabhu Panduranga

Robert BoschDr. Madhu Atre

Vegashakti

Sanjeev Keskar

PMC-Sierra

SRII GLOBAL CONFERENCE ON JUNE 7 - 10, 2015 IN SILICON VALLEY, CA

• Who is SRII?

The Service Research & Innovation Institute (SRII) is a global non-profit reseach and

Innovation Institute with a mission to drive digital innovation for major services

sectors of the economy at the global level.

• Benefits of Participation

Besides gaining insights from healthcare data that may prove useful, you will have

the opportunity to meet and share your work with leaders from industry, academia,

research and government organizations from around the world, as well as leaders of

Silicon Valley venture firms.

One of the 16 IoT Start Ups will get a chance to participate in SRII Global

Conference on June 7 - 10, 2015 in Silicon Valley, CA sponsored by Intel

POTENTIAL INDUSTRY

QUANTIFIED SELF / HEALTH CARE

List will be at www.IotForIndia.org

Website under Beta

AGRICULTURE LIVESTOCK DIARY TiE IoT SIG List of Agri Impact IoT Companies

Not Curated. Some are Services companies and some are not yet legally set up

Company Sector City

Avinijal Agri Automation Agriculture/Remote controled electronic valves Bangalore

ColdStar Logistics supplies refrigerated warehouse & transportation Mumbai

Coolify new-generation micro cold storage solution East Africa, India TBA

CropIn Technology ERP for Farms/GeoFencing/Survey Bangalore

Ecozen Solutions solar-cum-hybrid micro cold storage to farmers in India. Pune

Eurveka Technologies Floating smart Buoy: Aquaculture Vijayawada

Greenopia product and service system for Urban Farming. Bangalore http://mani-hk.com/portfolio/greenopia/

Loginext/Track-A-Pack Logistics RFID tracking Mumbai

NGE/ Agromate Agriculture Solutions (SMS Pump Operations) Hyderabad

Nibodha Technologies Services to devlop IoT based Solutions Fisheries, Farming... Kochi

Promethean Power Systems rapid milk chillers to large dairies Pune & USA

Stellapps SmartFarm Herd management Bangalore

ThoughtFocus Technologies Services /Dairy/farming USA/India/Phillipines

Vinfinet Technologie Pvt Ltd/KisanRaja Agriculture Solutions (SMS Pump Operations) Bangalore

Skylark Drones Customized Drone services/Agriculture Surveys Bangalore

List will be at www.IotForIndia.org

Website under Beta

HOME

List will be at www.IotForIndia.org

Website under Beta

MANUFACTURING

List will be at www.IotForIndia.org

Website under Beta

AUTO UAV ROBOTICS

List will be at www.IotForIndia.org

Website under Beta

IOT DEVELOPMENT & INFRASTRUCTURE

Platform Connectivity

ToolComponent/Service

OTHER

List will be at www.IotForIndia.org

Website under Beta

FUNDING IOT STARTUPS: HW WAS SO UNCOOL....APPLE ANYONE?

Altiux

Altizon

SensGiz

Connavate

Connect M

Covacsis

Ducere

Entrib

Eravaku

Ecozen

Embrace

GoQii

GreyOrange

iBOT

ideaforge

ineda

loginext

nimbel Wireless

Silvan Innovations

StellApps

Systemantics

Wifinity

THESIS FOR FUNDING, INVESTMENT

•BIG Runway

• Infrastructure, connectivity, platforms

• Smart City, Heterogeneous devices,

• Remote Asset Management

• Transport, Factory, Solar, Grid

• Surprise Niches

• Diagnostics, UAV, Modular Smart Phone add

ons

NEXT STEPS

• Prototyping Facility Small volume Mfg

• IKP EDEDN Bangalore Medical Devices ++ Embedded

Engineering

• CIBI FORGE Coimbatore IoT Incubator

• NASSCOM Warehouse ( Smaller IoT Space)

• CII Makerspace Pune

• Vishakapatnam/Vizag

• Indvent Labs PES Bangalore

• Excubator

NEXT STEPS• Challenges to fund and scale up Solutions

• Need collaboration

• Need funding

• Need Customer

• Select few domain specific Public space Impactful ideas

• Better price realization for farmers, fishery by managed storage and transport

• Water pollution and conservation

• Solar plant lifecycle efficiency and management

• Run as 12-24 month Project

• Charter Scope and metrics published

• Select 4-10 applicants and small seed fund for 1st

milestone

• 6 months later down select 3-4 and more funds

• 12 months later 2 or 1 and more funds for final

PRESENTATIONS BY

Cardiac Design labs

Cooey Technologies private limited

EASYM2M TECHNOLOGIES

ReTiSense

Wisys technologies

DFM FOR THE IOT

DFM – TIED TO A PRODUCT’S COMMERCIAL SUCCESS(OR “HOW TO AVOID OPERATION SUCCESSFUL BUT

PATIENT DIED” SYNDROME)

• DFM (and DFX) is central to the complete Product Life Cycle

• Development, Production, Utilization and Disposal

• Identified by the “–ility’s” e.g.

• Usability - Industrial / Human factor design / “Design Thinking”

• Manufacturability - Production cost

• Reliability - Service life/Operating cost

• Serviceability - Downtime/Cost

• Recyclability - Environmental impact/Cost

• In the IoT context, the products in both Industrial and Consumer

• Wide applicability => larger technology ecosystem need

• Where do we focus => Arvind’s Grand challenges (market linked)

LESSONS LEARNED…• Among those who applied - Limited Hardware background

• For those who do have: unable to get to rapid design-prototype-test-deploy-feedback-refine cycle

critical for innovation in manufactured products

• Months instead of days-weeks

• Entrepreneurs adopting Software-on-COTS strategy here itself (not DFM!)

• Components availability is a challenge

• Designer’s compromise on component selection or manufacturing process just to keep the ball

rolling compromising DFM

• Appreciating great products (we buy’em all the time) not translating to rigorousness in DFM

• Low expectations of being able to “Make it in India”

• Target price Vs cost of product engineering/development vs Manufacturing for low volume ( 200-500pcs)

a challenge.

• No culture of designing to standards in local ecosystem

• getting product to work and commercialize is an achievement in itself

• Further sticker shock when cost of DFM is estimated -> drop-off at this stage ( perhaps lack of

further funding commitment from seed – is it too small?)

• Workgroups being more proactive than the startups – what does it mean?

• essential to establish a feedback or central monitoring system to check on progress and

bottlenecks

• Thanks to our entrepreneurs who while applying to the scheme are doggedly pursuing their plans

STRATEGY LOOKING FORWARD..• Short Term ( 0-6 months):

• Entrepreneur education on “How-to-Start-an-IoT-Product”

• use-cases are intuitive, but product development is a different ball-game!

• Draft DFM Guide prepared and ready to be pushed to the website BETA

• More Mentors needed, esp. with knowledge of current (and locally available) manufacturing

techniques

• Medium term (6-12 months):

• Identify/Co-Opt service providers willing to work on early stage design/ prototyping

• Tie-Up with existing MSME tool rooms and upcoming Incubation center

• Long term (1 year+) :

• Dedicated Prototype Labs with state of the art prototype manufacturing equipment and systems

setup with global consultative support

• “Markets” will hopefully be ready by then

• Institutionalize the relationship and processes for product development between tool rooms,

MSME clusters and entrepreneurs

• pull back product validation time from months-years to weeks-months

Deliver as a closed loop system with Mentor being the contact point for workgroups and startups

PRESENTATIONS BY

iMonitor Solutions India Private Limited

Intugine Technologies

Preva Systems

Srishti ESDM Pvt. Ltd

Surmount Energy Solutions Pvt. Ltd

Smart Buildings

Xenon Automotive

INTEROPERABILITY AND STANDARDS

FOR THE IOT

INTEROPERABILITY AND STANDARDS• One of the complex areas at the conceptual stage itself and sometimes very difficult to plan

• Choice as well as no choice

• Difficult to set long term view and adaptation of suitable standards

• Difficulties in compliance and certification

• No single decision making bodies in industrial sector

• Consumer space is driven by existing technologies integrated in smart devices

• Early applications are smart energy (AMR->AMI->Smart Grid) and smart lighting

• Emerging and close to high volume implementations like home/building automation are in the form

of proprietary implementations

• Other applications like parking, tracking, sensing, sewage etc are still far off

• Major efforts by IEEE and IETF

• Choice of consortiums

INTEROPERABILITY AND STANDARDSLEARNINGS

• Choice of standards by most of the startups is limited to the access to the technology or the ease of

integration.

• Standardization is not perceived to be essential unless the architecture or the basic feature of the

products calls for the integration of standard protocols.

• Use of Wifi or GSM/GPRS : Already standardized with internet protocols

• The confusion of technology is mostly around RF technologies to be used and unfortunately, the industry

or the country is still experimenting and eventually there would be multiple standards

• Interoperability is not considered as a necessity; as each company is focusing their own offerings

at this stage. The diverse set of products and solutions out there in market are not expected to be

working together.

• There were hardly any questions or help sought regarding the interoperability and couple of

questions related to standards turned out to be related to testing and certification.

INTEROPERABILITY AND STANDARDSMOVING FORWARD

• Effort is on to get more frequency allocation in Sub-

GHz range, from WPC

• Various standardizations bodies like IEEE, WiSUN are

working hard to push their standards. Zigbee and

other variants of 6LoWPAN exist as well.

• To have technical sessions on these aspects

INTEROPERABILITY AND STANDARDSSUGGESTIONS

• Merge the interoperability and standards work group with testing

and certification?

• In addition to the focus on few selected companies, let it be a

wider platform where any company (need not be start up) can

register and pose question to a particular work group of their

interest.

• Involve other workgroup/s, based on necessity

• All those companies need not be closely monitored for their success

• Monthly update on any such interactions may be provided to all

Any Questions?

AWARD CEREMONY

Sponsored by Intel

THANK YOU