innovation showcase: how warner bros. and iheartmedia build apps on app cloud
TRANSCRIPT
Innovation Showcase: Top Apps for Media
Joe Murphy Success Manager - Director [email protected]
How Warner Bros. and iHeartMedia use Salesforce App Cloud
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Introducing: Salesforce App Cloud
FORCE HEROKU ENTERPRISE THUNDER
AppExchange Trailhead
Shared Identity & Data Model Integration Shield
Trusted and Connected Platform Run all your apps on a trusted platform
Speed and Agility Every employee can build fast with clicks or code Complete Enterprise Ecosystem Best place to learn, build, buy, and sell apps
Three Major Trends Transforming Media
1. Rapid Revolution in Content Delivery Models
2. Traditional Media Revenue Hit By Digital/OTT Disruption
3. Massive Shift to Personalized Engagement
Anytime, any device
Personalized & contextual
Proactive
More advertising channels
Drop in ad revenue
Rise in direct-to-consumer
Consumer Demand For My Media
Industry Push Towards Consumer
About Warner Bros.
Warner Bros. Entertainment is a global leader in all forms of entertainment and their related businesses across all current and emerging media and platforms.
• A Time Warner Company, the fully integrated, broad-based studio is home to one of the most successful collections of brands in the world and stands at the forefront of every aspect of the entertainment industry from feature film, television and home entertainment production and worldwide distribution to DVD and Blu-ray, digital distribution, animation, comic books, video games, product and brand licensing, and broadcasting.
For each Customer (Client) we need to manage the available window of a Title and the Price to the Customer in that window
• The distribution rights for a Title vary by Country, Language and Channel over time
• Prices vary over time
• We don’t dub or subtitle every language for every Title
• The capabilities and presence of every Client varies by Country
Managing the Transactional Digital Business
§ Released in 170+ Countries
§ Available in High Definition and Standard Definition Formats § 4K UHD and 3D may also be available for some Titles
§ Available to own (EST) or rent (VOD, PPV and Hotel)
§ Client storefronts and capabilities vary by Country
§ …and TV products are even more complicated
Consider a Single Title…
Solution
A custom Force.com application
Highly flexible, cloud based solution with rapid application development tools
Configurable to meet the needs of the business
AppExchange tools (Configero Grid) enable large volume mass-maintenance
Overall the most cost effective and timely solution
Massive number of spreadsheets
Limited coordination across countries
Difficult for Clients to automatically ingest data
Risk of inconsistent or incomplete data
Single, centralized application for all Avails
Coordinated approach to Avail management
Standardized Client outputs (Announcements)
Improved data validations and metadata sourced from MDM applications
Before and After
then now
Where are we now?
The application was successfully launched in March of this year
• Approx. 250 internal users based in 12 countries
Over 1 million Client Avails have been created to-date
• Launched with Global and US Customers
• Local Territory Customers rolling out later this year
Expansion already planned
• Enhanced Content
• TV Episode Details
• Temporary Pricing Reductions
Leverage standard capabilities
As much a possible use the out-of-the-box features
Develop business processes and workflows
Understand how the application is going to be used
Get the data model right up-front
The data model determines the object model and relationships
Staff the project appropriately
Use a Solution Architect for complex areas
Research AppExchange
Investigate if there are any productivity tools available
Build for bulk update
Even if you think updates are going to be one at a time, build as if mass-updating
6 Tips For Success from Warner Bros.
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About iHeartMedia We are in the business of everything sound.
The Enterprise Technology team is responsible for all applications supporting the business of selling media advertising. We support iHeartMedia, Total Traffic & Weather Network, and our Premier Network business like Ryan Seacrest, Hannity, Rush, etc. We also support our Clear Channel Outdoor and International development efforts.
iHeartRadio.com 1,700 live stations
& custom radio
Social 58+ million Facebook likes
& Twitter followers
Personality & Local Station Sites
97million reached monthly via 840 websites
Mobile 383 million app
downloads & upgrades
National Spot & Network Radio 5,000+ affiliate broadcast stations
Local Broadcast 840+ stations & 150+ local markets
Traffic & Weather 98.2% of commuter coverage
National & Local Personalities 90+ syndicated properties
Airports 280 globally
Transit & Street Furniture
Traditional Billboards
55,000+ displays in 38 markets
Digital Outdoor 1,000+ displays in
36 markets
iHeartRadio Music Festival & Village
Jingle Ball, Country Festival, Awards, Pool Party & Fiesta Latina
iHeartRadio Theaters New York & Los Angeles
Local Market Festivals & Concerts 20,000+ events a year
Network TV 18 shows
18
We needed to modernize the sales teams with CRM and a fully integrated CPQ system. The existing system was aging.
• Client/Sever based .Net system in place
• 160 different systems serving each market
• 3 different backend traffic systems
• No collaboration
• No Mobile
No CRM for Sales Problem to Solve
Custom Proposal system integrated with backend Order Fulfillment Systems Solution Internal External
iHM Proposal Ecosystem Diagram
Artifacts #’s Custom Object in Org ~93
Radio Fusion Custom Objects ~50
Number of Apex Lines 78,000
Number of Custom Fields 3,681
Apex Callouts 29 potential w/line editor
Inventory Data Set 10 million records (updated hourly)
Proposals Lines 15 million per year
Technologies Javascript, KendoUI, Apex, Visualforce, .Net
iHM Proposals = Large Scale App Cloud Architecture Tenets Performance § Heavy performance and profiling testing
§ Service optimization
§ JS and CSS optimization
§ Lazy Loading
§ View state optimization
§ SOQL filtering
§ Asynchronous callouts
§ Client-side Caching
Scalability § Bounded patterns
§ ESB leveraged for service consolidation, queuing & throttling
Maintenance & Reusability § Declarative always favored over custom
§ Frameworks for custom development
Tips / Recommendations Migrating a .NET team
Go ahead and try to take my .net tools….I dare ya!
The cloud is this way!
Lessons • Get help up front • Train by building something real • Leadership & Developers have to be all in • Expect to fail at first, acceleration comes later
Progress so far
217M
M
3 1 1
TV & Affiliates
2 3 2 3 1 2 1 4
198M
M
141M
M
73M
M 93
MM
85M
M
46M
M
25M
M
245MM BR
OA
DC
AST
RA
DIO
196MM
TOTA
L TR
AFF
IC +
WEA
THER
141MM
OU
TDO
OR
97MM
DIG
ITA
L 75M
M
An iHeartMedia Company
An iHeartMedia Company
An iHeartMedia Company An iHeartMedia
Company
3
Monthly Reach (Millions)
Q1 2016
Q3 2016
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