innovation-showcase-perfectprice · 2019-10-09 · 2018: 44% of travel is digital air hotel rail...
TRANSCRIPT
#ATPCOelevate#ATPCOelevate 1
ALEX SHARTSIS
2019INNOVATION SHOWCASE
How pricing worked in 1995
1995: Alaska Airlines launches internet booking
2018: 44% of travel is digital
Air
Hotel
Rail
Other
Car Rental
$ 586 billion
$ 531 billion
$ 157 billion
$ 82 billion
$ 49 billionOnline Transactions,
Travel Industry
4x higher share of online transactions than any other industry
Sources: Phocuswright, Euromonitor
44%
How pricing works in 2018
New innovators embraced new technology
Perfect Price
● AI-powered microsegmentsSupervised machine learning incorporates 12 distinct models, from clustering to reinforcement learning
● Real time data for actionsDemand signals from events to changes in your own booking behaviors
● Intuitive SaaS interfaceEffortless visibility into projections and competitors, simplifying operational challenges
“Perfect Price is uniquely positioned with its approach and algorithms to help companies do better pricing and really take advantage of their data.”
– Robert PhillipsDirector of Pricing Research, AmazonFormer Head of Pricing, Uber
Growing Pricing Complexity
● Ancillary pricing will soon be complex● Dynamic Bundling increases that complexity exponentially
Perfect Price’s direct revenue impactMicrosegment adjusted prices led to 3.7x increase in revenue
July Aug Sep
$1025 $1162
$3891
$800R
even
ue
Creating a solution in partnership with ATPCO
#ATPCOelevate