innovation the amazon way · innovation the amazon way build innovation into the dna of your...
TRANSCRIPT
Innovation the
Amazon Way
Build Innovation into the
DNA of Your Company
“The culture is what forms the
foundation for all future innovation. If
you break the culture, you break the
machine that creates your products.”
Brian Chesky, Founder
https://medium.com/@bchesky/dont-fuck-up-the-culture-597cde9ee9d4
Culture
Culture
Organization
Architecture
Mechanisms
2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity & Access Management
AWS Import & Export
Amazon CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct Connect
AWS Elastic Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
Amazon EC2
AWS Storage Gateway
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon Elastic Transcoder
Amazon AppStream
AWS OpsWorks
AWS Data Pipeline
2013 2012
A Rapid Pace of Innovation
Work Backwards from the Customer
1. PRESS RELEASE
1. PRESS RELEASE
2. FAQ
1. PRESS RELEASE
2. FAQ
3. USER MANUAL
Loosely coupled.
Hardened APIs with good documentation.
2 PIZZA TEAMS
“If you want to increase
innovation, you have to
lower the cost of failure.”
Joi Ito
Director MIT Media Lab
SPEED OF ITERATION
BEATS QUALITY OF ITERATION
Build the Minimum Viable Product
using Agile Development techniques
Continuous Integration
Continuous Deployment
Deploying More Frequently Lowers Risk
Frequent Release Events
“Lean Methodology”
Rare Release Events
“Waterfall Methodology”
Smaller Effort
“Minimized Risk”
Larger Effort
“Increased Risk”
Business Value of Frequent Deployments
75% 90% ~0.001% Reduction in
outages triggered
by software
deployments since
2006
Reduction in
outage minutes
triggered by
software
deployments
Software
deployments
cause an outage
Reinforcing Mechanisms
Remove Friction
Priority Setting
Fight the Monolith
Culture
Organization
Architecture
Mechanisms
Innovation
(mechanism * culture)
f(innovation) = (org * arch)
INNOVATION IS NOT A GOAL,
IT’S AN ONGOING PROCESS
“We've had three big ideas at Amazon
that we've stuck with for 18 years, and
they're the reason we're successful:
put the customer first, invent, and be
patient.”
Jeff Bezos
