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Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Innovation to grow. Insight to control.

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 2

Oracle Mobile Build Better Apps Faster

Marty Wang 王俊人

Senior Sales Consultant

Oracle Taiwan

November 25, 2016


Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


Agenda

4

Trending

Build Better Apps Faster

Oracle Mobile

What’s Next ?

1

2

3

4


By 2017, 50% of today's deployed mobile enterprise apps will be completely rewritten or replaced!

Source: Gartner Presentation, The Current and Future State of mobility, Van L. Baker, Jason Wong, August 2015

Build BETTER Apps FASTER

60% Apps are never

downloaded

1 in 4 Discarded after

one use.

2/3 Less than 1000

downloads first year



User Experience

Use the Device

Offload to Services

Context

Analytics

Design & Simplicity

API First

Rapid App Dev

Openness Dev Lifecycle

Automation

Mobile Services

JS

.net


LET THE APP DEVELOPER FOCUS ON DESIGN AND CREATIVITY

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LET THE BACKEND DEVELOPER FOCUS ON MOBILE FIRST APIS AND LIFE CYCLE

LET THE BUSINESS FOCUS ON AGILITY AND ENGAGEMENT

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |

Build better apps faster

Oracle Cloud Platform Mobile Application Development

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Developer Tools

Low Code Development

Mobile-First Services Mobile App Integration & Shaping

DESIGN AND DEPLOY


Oracle Mobile Cloud Platform

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MOBILE CLOUD SERVICE

Enterprise Grade MBaaS Mobile API Catalog, Security, Services, Analytics

JAVASCRIPT EXTENSION TOOLKIT (JET)

Cross Platform Development Write Once - Run on iOS / Android

MOBILE APPLICATION ACCELERATOR

No Code Mobile Application Composer


Mobile Application Framework(MAF) Build Once, Run on Multiple-Platforms - iOS,

Android and Windows 10

Simple Extensible UI development - Components, HTML5/JavaScript

Javascript & Java for business logic

SQLite DB with Encryption

Full Offline Read/Write support

Integrated Security

Full Access to Native Device Features

Modular, Reusable Application Components

In App configurability

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Oracle JavaScript Extension Toolkit (JET) – Open Source! • Complete JavaScript development

toolkit

• Rich UI component set – Alta UI theme, focus on data visualization

• Modular architecture – common model, advanced routing for SPA

• Enterprise-ready – accessibility, security, internationalization, offline sync, EMM support, and MCS ready

Oracle JET

http://oraclejet.org

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Source: Gartner 2016

By 2020, more than ¾ of enterprises will have at least one mobile app development platform (madp) to accelerate their digital business transformation strategy.

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What is Oracle Mobile Cloud Service?

Let’s start with a simple Mobile App – an HR App

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Build Composite Mobile Apps with Micro Services

Mobile-First Push Notification

Sync Offline

An

alyt

ics

Sto

rage

Location Based Services

Social Networks Twitter, Facebook, LinkedIn Social Intranet Conversation Micro-Service

SAP On premise Micro-Service

Location Service Google Web Micro-Service

Core HR, PeopleSoft Micro-Service

Talent Management Taleo Cloud

Micro-Service

Core HR Micro-Service

Talent Management Taleo Cloud Micro-Service

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Building Good Mobile Apps is Hard, Expensive and Slow

Integration Client Dev Tools

Security Monitor & Analyze

Mobile Services

Multiple Environments


Oracle Mobile Cloud Service Collaborative Environment for Mobile Stakeholders

MOBILE CLOUD SERVICE

System of Records On Premise / Cloud

Mobile-First Services

Mobile Integration & Shaping

Low Code Development

Developer SDK


MCS Slides 3

17


BUSINESS STAKEHOLDER

MOBILE DEVELOPER

SERVICES DEVELOPER

Mobile developers can access mobile services and custom API catalog and focus on building great apps

Backend service developers can control and scale access to my backend systems in a centrally managed cloud based environment

Easily monitor mobile app usage, adoption and performance via dashboards.

Collaborate


Inside-out, Service first

Oracle Mobile Cloud Service

Cloud

On-premise Packaged Applications

Custom Applications

Users

Objs

Native

Others

Oracle Mobile Client Dev

JET MAF MAX

Mobile Cloud Service

Mobile APIs / SDKs

Outside-in, Mobile First

ICS OSB / SOA

Connectors

Public Cloud Oracle Cloud Enterprise SaaS On-premise

Built-in APIs

Location

Offline Sync

Notifications

Storage

3rd Party API

Data Shaping

Orchestrate

Custom Logic

Custom API

Analytics

Diagnostics Usage Engagement

Continuous Development

Monitoring SDLC

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Codeless Tool for the Business Analyst

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Mobile Application Accelerator (MAX)

Switch to Demo

BROWSER BASED DEVELOPMENT

NO CODING REQUIRED

EASILY MAP TO BUSINESS SERVICES

PREVIEW APP IN LINE

EDIT, TEST, AND PUBLISH FROM BROWSER

…… ……. ….. ……..

I can build mobile apps with Oracle MAX!

BUSINESS STAKEHOLDER


MAX Demo

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Manchester Airport The largest UK-owned airport operator and over 48 million passengers

move through its five airports each year

Challenge Improve the pre-flight & post-flight passenger experience

Introducing the Beacon-ised Airport Improving the Passenger Experience

Measuring foot-fall analysis, linger time and interest Context aware offers and day of travel communication channel

A New Passenger Experience Geo-location and behavioral based targeting

Tracking of real-time customer service

Oracle Solution Oracle Mobile Cloud Service, Oracle Marketing Cloud

Estimote

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Instantly deliver business values through the ready made mobile app package powered by Oracle PaaS technology

“Instant Mobile” Accelerate Your Mobile Adoption!

Cookbook

- Business Values, Solution Features, Architecture, Integration and Customization Guide

Mobile Application

- Sample App with Reference Implementation to allow customer / partner to build more features on top

Pre-built Mobile Service for Backend

- API catalog to speed up the integration - Ready time to build the initial integration - Best practices to build more integration if

required

Focus on Innovation Quicker time to deploy Best Practices Integration


Mobile Self Service for E-Business Suite HRMS

Mobile Self Service for PeopleSoft

Mobile Field Service for Service Cloud

Instant Mobile – First wave! (Available now!)


What Next?


OpenWorld 2016: Customer Insights & Engagement Cloud Service

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Customer insights across mobile,

web, and applications

Combine insight data & consumer data • E.g. drive sales, conversion, predictive analytics,

conversions, churn

Micro location aware user insights • E.g. time spent in a store aisle, cohort behavior


OpenWorld 2016: Mobile Cloud Service Chatbots Platform

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Contextual conversations with Virtual Intelligent Assistant (ChatBots)

Integration with Facebook Messenger,

Slack, Others

No-code Designer for building conversations quickly


4.1 Billion users around the world are on Instant Messaging apps

Sources: BI Intelligence, Jan. 2016 and Statista, April 2016

6+ of Top 10 most used

apps globally = messaging apps

Messaging Apps are Global & Surpassing Social

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Big 4 Social Networks Big 4 Instant Messaging Apps

Copyright © 2016 Oracle and/or its affiliates. All rights reserved.

• Open, Agnostic and Complete in the Cloud

• Persona driven tools

• No Code Citizen Developer Tool for Mobile Apps

• API First Platform for Multi Channel Use Cases

• Ease to use Mobile Services

• Built-in Analytics

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Why Are Customer’s Adopting Oracle Mobile?

Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Copyright © 2016, Oracle and/or its affiliates. All rights reserved.

For More Information

32


Try: Cloud.Oracle.com/Mobile

Visit: OracleJet.org

Follow: @OracleMobile

Learn: Youtube.com/OracleMobilePlatform

Join: https://www.Linkedin.com/groups/6707013

http://bit.ly/mcsmobileformsplaylist


歡迎加入 ORACLE 數位天使 1:1 VIP 專屬 Line@

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