Innovations in Business

by Teimuraz Gogodze

Agenda

− Introduction− Three Main Questions − Video: The History of Internet− The Social Enterprise− Group Discussion− Innovation Resistance− FORTH Innovation Method− Video: A Peace Treaty With Lions− Recall Game

About Me

Countries lived in

Companies Worked for

Please Introduce Yourself Using 3 Adjectives

Mine:

- curious / любознательный

- adventurous / предприимчивый

- open-minded / непредубеждённый

The way to succeed is to double your failure rate.

- Thomas Watson

Three Main Questions

How will we Create value?

How will weDeliver value?

How will weCapture value?

Step 1: Creating Value

- How will the technology evolve? - How will the market change?

- How will consumer preferences and behavior change?

- Where will innovations come from?

- What is our value proposition?

Step 2: Capturing Value

- How should we design the business model?

- Where should we compete in the value chain?

- How should we compete if standards are important?

Step 3: Delivering Value

- How do we manage the core business and growth simultaneously? - How do we use our strategy to drive real resource allocation?

- What organizational structure, processes, measurements, and incentive mechanisms do we use?

If I had asked people what they wanted, they would have said ´faster horses´. - Henry Ford

History of the Internet

https://www.youtube.com/watch?v=21eFwbb48sE

Source: Salesforce Investor Deck

The Social Enterprise

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck / IDC White Paper sponsored by Salesforce.com 09.09

Source: Salesforce Investor Deck / Gartner: 09.10

Source: Salesforce Investor Deck / IDC White Paper sponsored by Salesforce.com 09.09

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck / Comscore 2011

Source: Salesforce Investor Deck / Nielsen Wire, 01.11. Morgan Stanley Internet Mobile Report, 12.09

Nothing is stronger than habit.

- Ovid

Source: Salesforce Investor Deck / Gartner Research; Smartphone, Tablet, and PC Forecast, 12.10

Source: Salesforce Investor Deck / Morgan Stanley, “Tablet Demand and Disruption”, 02.11

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Social Enterprise Examples

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Salesforce Investor Deck

Source: Fujitsu Technology and Service Vision 04.14

No idea is so outlandish that it should not be considered.

- Winston Churchill

What Can You Change To Make Your Company More Customer-Centric?

The man with a new idea is a crank - until the idea succeeds

- Mark Twain

Innovation Resistance

At the Brink of Change

„It has advantages and could be good, but...if this that and tat than yes“

„It brings a lot of disadvantages. Its useless and disturbs the valuable. Im against!“

„It isdangerous,Im against it!“

Reactions Towards Innovation

„Is it useful? Who is doing this already? What about the image? How much does it cost?“

„Are you blind towards the disadvantages? It will have negative consequences!“

„It isattacking our values,wehave to defend em!“

The Second Hurdle

„It would be better if everybody starts using this now!“

„Im still not convinced, but I am going to accept it if the pressure is bigh enough. But I have warned you!“

This thing is becoming standard, fight it even more!

You miss 100 percent of the shots you never take.

- Wayne Gretzky

FORTH Innovation Method

Author: Gijs van Wulfenwww.forth-innovation.com

Gijs van Wulfen (The Netherlands, 1960) is the founder of the FORTH innovation method.

FORTH is an effective and structured method for ideating innovative products and services. The method is published in his inspiring and practical book ´Creating Innovative Products and Services´

Gijs is a both presenter and chairman at several (international) innovation conferences, like the ISPIM Conferences and the European Conference on Creativity and Innovation.

http://de.slideshare.net/NelloSpiteri/forth-innovation-method-11883690

A Peace Treaty With Lions

Young inventor Richard Turere invented "lion lights," an elegant way to protect his family's cattle from lion attacks.

www.ted.com/talks/richard_turere_a_peace_treaty_with_the_lions

Sources

- www.csus.edu/indiv/h/hany/documents/Innovation_MBA290.ppt

- http://www.salesforce.com/assets/pdf/investors/salesforce-investor-deck.pdf

- www.forth-innovation.com

- Gunter Dueck, Das Neue und Seine Feinde, Campus 2013