innovations in digital journalism: 5 lessons learned
DESCRIPTION
As the world of journalism changes, there are five lessons to be learned from recent successes in digital journalism. The talk that accompanies these slides focuses on these five lessons: prioritize design, experiment, explore new revenue, curate and aggregate and sharpen skills.TRANSCRIPT
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Today’s Agenda
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5 Lessons Learned:
What’s Next: 2020
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Q&A
Plus:
Design Experimentation Revenue Curation Skills
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Jeremy Caplan@jeremycaplanAbout Me
Share thoughts, questions or responsesSlides and Hashtag
Slides: bit.ly/jc5lessons Twitter: #Journalism2020
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Case Studies:
5 Lessons Learned in American Digital
Journalism
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I. Prioritize Design
Narratively
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Building a New Journalism Organization From ScratchNarratively’s Editorial Approach
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Creative Multimedia In-Depth StoriesFocus on Design
Blending photo, video + text One high-quality story a dayClean, simple presentation
A New Multifaceted ApproachNarratively’s Revenue Streams
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Sponsorship
Syndication
Custom Content
Events
Supplying high-quality content for use in education
Creating content commissioned by companies
Drawing paid attendees and sponsors to local events
Selling special ebooks and special content collectionsPremium Content
Providing sponsors with subtle branding on and off the site
Giving members extra benefits, access and discountsMembership
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Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas
Case Study #3: Explore New Revenue From sponsored content to events, services and products
Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest
Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business
Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals
What’s Next? Some thoughts on what’s ahead for digital journalism
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II. Experiment
Texas Tribune
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New News Organization
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38 Employees $4.5 Million Revenue 550,000 Unique Visitors
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1/3 Traffic to Data Pages 1/3 Traffic from Mobile
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70 Events Texas Tribune plans almost-weekly events, from panel discussions to a big ideas festival
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2000 attendees $225/ticket @Texas Tribune Festival
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$3,000 Cost to sponsor typical Texas Tribune event
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$1,200,000 Texas Tribune’s 2013 event revenue
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Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas
Case Study #3: Explore New Revenue From sponsored content to events, services and products
Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest
Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business
Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals
What’s Next? Some thoughts on what’s ahead for digital journalism
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III Explore New Revenue
Forbes
Strengthening a Traditional Journalism OrganizationForbes’ New Approach
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Diversifying Content Diversifying Revenue Social Distribution
More than 1,000 new writers Several new revenue streams Emphasizing reader sharing
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20% Ad revenue at Forbes from sponsored content
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Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas
Case Study #3: Explore New Revenue From sponsored content to events, services and products
Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest
Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business
Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals
What’s Next? Some thoughts on what’s ahead for digital journalism
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IV Curate & Aggregate
Upworthy
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87 Million Unique monthly visitors
Upworthy
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4.95 Million Likes on Facebook
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Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas
Case Study #3: Explore New Revenue From sponsored content to events, services and products
Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest
Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business
Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals
What’s Next? Some thoughts on what’s ahead for digital journalism
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V Sharpen Skills
Skillcrush
Supplementing reporting, writing and editing with new strengthsJournalism Skills for 2020
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Photo, Video, Audio
Multimedia
Building Community
Social Media
Numbers & Graphics
Data & Design
Digital Flexibility
Coding
Entrepreneurial Mindset
Business
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Case Study #2: Experiment New story forms, new partnerships, new apps, new ideas
Case Study #3: Explore New Revenue From sponsored content to events, services and products
Case Study #4: Curate & Aggregate Do what you do best and link to, collect and share the rest
Case Study #5: Sharpen Skills Coding, algorithm design, multimedia, social net, business
Case Study #1: Prioritize Design Cleaner, simpler, deeper storytelling with engaging visuals
What’s Next? Some thoughts on what’s ahead for digital journalism
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What’s Next?
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Bionic Publishing
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Narrative Science
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Automated Insights
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Data Algorithms
To find out more about the sites and data used in this presentation, here are some follow-up sources and resources
Sources and Resources
‣ bit.ly/localsites = J-Lab’s list of 1250+ local U.S. sites
‣ submojour.net = Research on Journalism Startups
‣ bit.ly/cjrstartups = Columbia Journalism Review Startup Coverage
‣ niemanlab.org/encyclo = Nieman Lab’s Future of News Encyclopedia
‣ bit.ly/ejboard = Quora Resource Board on Entrepreneurial Journalism
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Director of Education Tow-Knight Center for Entrepreneurial Journalism CUNY Graduate School of Journalism
Jeremy Caplan
@jeremycaplan
Thank You