innovations missing piece kes sampanthar - tedxalbany ver4.0
DESCRIPTION
TEDx Albany: Innovation's Missing Piece - Kes Sampanthar, Director of Media Strategy as Cynergy, an award winning agency, and expert in innovation and creativity explains the innovation process and it’s critical missing step. He explains why this important step has been dropped or glossed over in most companies and how we can incorporate it again.Drawing from research from Jacques Hadamard, Henri Poincare and Albert Einstein conducted over 100 years ago he reveals the critical step and how it has been used throughout history. He also delves into the neuroscience behind the missing step and how it works.TRANSCRIPT
INNOVATI-------SMISSING PIECE
KES SAMPANTHAR
ONE SMALL STEP FOR MAN…
INNOVATION PROCESS
PREPARATION1
???????2
ILLUMINATION3
VERIFICATION4
INCUBATION
MORE PEOPLE HAVE IDEAS LYING AWAKE IN BED THAN AT WORK
BASED ON IDEA CHAMPIONS ONLINE CREATIVITY POLL – NOVEMBER 2007
ILLUMINATION & THE BRAIN
INFORMATION GAP THEORY
WHY DON’T PEOPLE
INCUBATE?
DO NOT DISTURB…
INCUBATING
3pm @ WORK
3pm @ PLAY WORK
REASON 1: HARD TO CONVINCE THE BOSS
THE SLOW HUNCH
“ In October 1838, that is, fifteen months after I had begun my systematic inquiry, I happened to read for amusement Malthus on Population, and being well prepared to appreciate the struggle for existence which everywhere goes on from long- continued observation of the habits of animals and plants, it at once struck me that under these circumstances favourable variations would tend to be preserved, and unfavourable ones to be destroyed. The results of this would be the formation of a new species. Here, then I had at last got a theory by which to work; but I was so anxious to avoid prejudice, that I determined not for some time to write even the briefest sketch of it. In June 1842 I first allowed myself the satisfaction of writing a very brief abstract of my theory in pencil in 35 pages; and this was enlarged during the summer of 1844 into one of 230 pages, which I had fairly copied out and still possess.”
Charles Darwin, from his autobiography. (1876), pp34-35.
REASON 2: TAKES A LONG TIME
LONG WAY DOWN
REASON 3: PEOPLE DON’T LIKE GAPS
HOW CAN I FIX INCUBATION?
1 WEEK LATER
THINK…INCUBATE…RINSE… REPEAT
THINK…CUBATE
HOW CAN I INCUBATE BETTER?
INCUBATION orPROCRASTINATION
TIP 1: HARD WORK BEFORE INCUBATION
OPEN YOUR MIND
"I learned never to empty the well of my writing, but always to stop when there was still something there in the deep part of the
well, and let it refill at night from the springs that fed it.”
ERNEST HEMINGWAYTIP 2: CREATE GAPS
STAY OPEN
TIP 3: DON’T CLOSE GAPS TOO EARLY
INNOVATION’SMISSING PIECE
KES SAMPANTHAR