innovative business and pricing models - john tinsley (iconic translation machines)
TRANSCRIPT
Innovative Business and Pricing Models: for MT
TAUS Industry Leaders Forum. 6-7th June 2014, Dublin
John TinsleyCEO & Co-Founder
Quality Required
Integration Needs
TM Leverage
Buyer Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TM
Leverage
Low MT
Effectiveness
Language
Not all languages are created equal
French German Turkish Finnish
Spanish Chinese Korean Hungarian
Portuguese Japanese Thai Basque
Quality Required
Integration Needs
TM Leverage
Buyer Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TM
Leverage
Low MT
Effectiveness
Training Data
Corpora. Dictionaries. Terminology.
Quality Required
Integration Needs
TM Leverage
Buyer Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TM
Leverage
Low MT
Effectiveness
MT experience
Little experience A lot of experience
Har
d
“Easy”
LSP/vendor
experience with MT
Ease of
adoption
The more experience the LSP has
with onboarding/training vendors,
and the more experience the vendor
has with MT, the more feasible the
adoption of MT will be
Quality Required
Integration Needs
TM Leverage
Buyer Maturity
Training Data
Language
Volume
Content
Factors influencing the MT business model
High TM
Leverage
Low MT
Effectiveness
The worst business model for
MT is accepting projects that
are destined to fail before they
ever get started.
Software with a Service
“Do-it-for-me” is the new “Do-it-yourself”