INNOVATIVE BUSINESS

IDEA

AHMED BILAL (LEADER)

AMEER BAKHAS

AAMIR SHEHZAD

MSc ECONOMICS

1ST SEMESTER

PRESTON UNIVERSITY ISLAMABAD

MAXI COOL

BE SECURE BE COOL THAT’S THE MAXI COOL

IDEA STATEMENT

It is the Mission of Advance MAXI

COOL to provide personal vehicle

owners

A HELMET WITH COOLING SYSTEM

Our friendly, knowledgeable and

professional staff will help inspire,

educate and problem-solve for our

customers.

PROBLEM

It’s a compulsary in pakistan to wear the helmet

• According to the law of roadsafety in pakistan

• The hot weather is also a big issue

• Serious accident and disability

• Current using helmet is not comfortable

•

MARKET NEED

•Maxi cool is very use full

all the bike riders for their

safety and comfortable

•Our company provide

such kind of helmet

which consist of light

weight

SOLUTION

Safety with comfort

Cool mind cool work

Helmet keep the warden away

Weather protection product

Easy to use and light weight

Its reduce the hotness of sun

Minimiz the diseases of skin

MARKET TRENDS AND

COMPETITON MAXI COOL is basically not so

unique for the case if we take it

as a helmet only so many other

helmet manufactures are already

in the market and working very

efficiently .So in the beginning

it would be very difficult to start

with a high rate market share and

profitability.

MARKET RESEARCH

RESEARCH THE MARKET PERSONALY

Via questionnaire , social media networks

The population of pakistan is 180.8 million

In which 36 % belongs to urban areas In the big cities 60% of youth use motor

bikes Motor bike purchasing 58% increase

from last 5 years Sale of new motor bike in pakistan

appear to be stagnating at between 750-775,000 /unit annum

BUSINESS MODEL

Use Separe parts as a raw material Using chemical for make the helmet cool PWTB420-49-22 IS A COOLING

CHEMICAL Assumbled all the part in domestic level Import from international market

(TAIWAN) In the start company operate as a single

and generating name in market. Try to partnership with top motorbike

manufeatures like HONDA

DIFFERENTIONAL

ADVANTAGES Unique product

Profit advantages

Less competition

Secure important channels

Prime position for customers

Expertise from participation

CALL-TO-ACTION

With a population of 180.8 million people, we come across with 60 % percent youth with low level of daily income resource using motorbike as a convince at the time of need and this ratio is increasing day after day with the decreasing prices of motorbikes and increments and daily life challenges .but it is also not necessarily that only young blood is facilitating with motorbike, but also a large number of other age groups i.e. mature ones. In this way we can easily estimated the primary importance of bike and its usage for the transportations mode. As its is financially supportive but on the other hand its has a lot of drawbacks and hazards like savior accidents and disabilities for the life time. To reduce the disabilities and other kind of causalities, most of the time usage of HELMET is considered as a primary safety rules.

QUESTION

&

ANSWER

THANK

YOU