innovative print solutions digital storefront on-demand customized printing … universal graphics...
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Innovative Print Solutions
Digital StoreFrontOn-Demand
Customized Printing …
Universal Graphics Digital StoreFront Generic 07.ppt
Innovative Print Solutions
Digital StoreFront
IMAGINE …
• Your staff using a branded web site to– Create customized marketing materials –
in real-time– Maintain corporate branding standards
and statements– Receive high quality, full color printed materials
NOW YOU CAN!
Innovative Print Solutions
• A web-based system that can be accessed from any internet connection with no special software required.
• Your site will be branded to match your corporate image.
• Users can customize promotional print material specific to an audience from your online catalog or existing document library and see the results immediately on screen. Use text, graphics, tables and/or charts to make the pieces unique.
• End results are high quality, full-color digital printed pieces.
• Reduction in lead times of new (or modified) printed materials, due to standardization of branding and messages.
• Print only what you need from 25 to 10,000 – no excess printing.
• Environmentally conscious – use less paper – save trees.
Digital StoreFront
Innovative Print Solutions
How it Works
User Logs-in toOnline Catalog
Chooses a Piece and Customizes
User Previewson screen or downloads
Customized Piece is Added
to Cart
Approved File Goes To Print
Printed Pieces are Shipped
CorporateReviews and
Approves
Innovative Print Solutions
Choose a Catalog Item
Innovative Print Solutions
Customize andSee the Final Result
Online and in PDF
All pieces are in template format
Users have a choice ofpre-defined statements
Only areas designated for customization can be changed
Innovative Print Solutions
The system is flexible and can be adjusted to meet your needs:• The site can be branded to match your corporate image. • Users can customize a new piece or re-order a previously created item. • Use text, graphics, tables and/or charts to make the pieces unique. • See the results of customization immediately on screen. • End results are high quality, full-color digital (or press) printed pieces.
Benefits• Reduces the overall turnaround and fulfillment times of new or
modified materials. • Maintains branding and messaging, while providing the flexibility
of customization. • Print only what you need from one unit piece to unlimited quantities – no excess
printing. • Reduces inventory and destruction/obsolescence costs. • Define user groups with purchasing rights, product visibility, and customization. • Universal oversees all parts of the ordering/printing/delivery process. • Personal customer service.
Flexibility and Benefits
Innovative Print Solutions
Imagine the Uses ofPersonalized Printing
• Healthcare/Managed Market Materials• Sales and Marketing Aids• Postcards/Self Mailers• Meeting Materials• Invitations• Brochures
• And we have many more ideas!!!
Innovative Print Solutions
Try It Out Online
• There are live demonstration pieces available on line at: http://www.univgraph.com/newsite/printing.html
Innovative Print Solutions
Case StudyTime Line Reduced by 7 weeks
• Faster time-to-market of customized pull-through materials, saving 7 weeks of potential lost sales.– A Healthcare Managed Market group needed a faster and more cost
effective system for creating customized pull-through marketing materials.– In the past, when an account was won, it would take 6-8 weeks to have
customized marketing materials approved through the legal/regulatory approval process.
– Now this company is producing over 10,000 customized pieces a month based on a variety of templates for multiple products, all unique to their clients.
• Marketing materials approved within 1 day, go to print and are generally received within 5 days of the order!
Innovative Print Solutions
Case StudyTime Line Reduced by 7 weeks
Previous MethodPrevious Method
Digital StoreFrontDigital StoreFront
Account Win Account Win Customize Approval Customize Approval PrintingPrinting
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Account WinAccount Win Customize Customize Approval ApprovalPrintingPrinting
Innovative Print Solutions
Cost Avoidance
• Eliminate the high cost of legacy software – the Digital StoreFront is web-based
• Reduce “time-to-market” – implement marketing strategies faster
• Control excess printing - print only what is needed• Do away with pre-press costs• Streamline the production process• Reduce or eliminate errors with templates• Minimize waste and inventory management/overhead• Track sales results
Innovative Print Solutions
Getting Started
• We conduct a needs-analysis meeting to gather information necessary to begin
• We then provide:• A unique domain name for your
Digital StoreFront• Assistance in developing the
customizable materials• User Training – in person and/or
printed material• Full support – before, during and
after launch
Innovative Print Solutions
Contact Us Today forMore Information
Universal Graphics
375 Morgan Lane
West Haven, CT 06516
Phone: 203-934-4275
Fax: 203-934-4324
Email: [email protected]
Web: www.univgraph.com