innovative strategies for the business use of social media
DESCRIPTION
This was a workshop presentation at the 31st Annual Virginia Forum for Excellence in Richmond, VA and sponsored by the U.S. Senate Productivity and Quality Award for Virginia (SPQA).TRANSCRIPT
Brian Loebig, MBALoebigInk.comTheInkBlog.net
Presented at the 31st Annual Virginia Forum for Excellence
To understand creative and strategic ways social media is being used by business
To inspire and challenge you to engage in social media in a new way to help increase brand awareness and revenue for your business
MEDIA PERSONAL BUSINESS
YouTube
Blog
Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as "tweets".
Brainstorm Keywords◦ Think about what someone
might post on their page related to the services you offer. “Need help…” “Looking for…” “Does anyone know a…”
Use the search box at top of Twitter After the initial search select the
advanced search option Narrow your search using words,
people and places to refine results
Refine your search by editing the search text in the field◦ Change the “within: 15mi” radius to widen
or restrict local searches.
Post a friendly tweet to offer advice, assistance or recommendations
Pinterest is a pinboard-style photo-sharing website that allows users to create and manage theme-based image collections such as events, interests, and hobbies. Users can browse other pinboards for images, "re-pin" images to their own pinboards, or "like" photos.
Create business account or convert your personal to a biz account◦ Allows use of business name◦ Analytics tools◦ Widgets
http://business.pinterest.com
Create Pinboards for key service/product lines
Add description, price and hashtags to pins
Pin from your website/bloginstead of uploading images.
Add a pin button to your emails, website and blog
Show off most popular pins on social & web
A blog (a contraction of the words web log)[1] is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order
Create topics and articles from common customer questions
www.saleslion.com
Promote, promote, promote◦ Website◦ Newsletter◦ Press Releases◦ Blog Syndication/Curation◦ RSS Feed - Subscriptions◦ Social bookmarking◦ Link to other blogs◦ Email Signatures◦ Social media
Create a customer, client or partner interview series
Replication is thegreatest form of praise.
Hootsuite TweetDeck Sprout Social Wildfire Apps Rignite
◦ Facebook◦ Twitter◦ Google Plus◦ Youtube
What did you hear that was new? What was affirmed? What can you do?
Commitment Card◦ Social Media:◦ Idea:◦ Commitment:
◦ Is it S.M.A.R.T.?
VA Forum for Excellence Workshop Pinboard
◦ http://pinterest.com/loebigink/virginia-forum-for-excellence/
◦ Or use the shortlink: http://bit.ly/vaforum
◦ Or scan it!