innowiz creativity tools - presentation for digital arts & entertainment students at howest...
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MANAGE YOU CREATIVITY2 December 2010
Becky Verthé, Pieter Michiels
27/8 netwerkevent lerende netwerken Voka W-VL 16 september Career Event (voor doctorandi) - Universiteit Gent1-2/10/09: YWP Eindhoven(Young Water Professional) Congres, 45' creativiteit enloopbaanontwikk. 9/11 technologische case THULE 8 december - Open Innovatieforum Limburg launch project Creatieve Starters
27/8 innowiz voormiddag artevelde hogeschool gent 23/9 - INNOWIZ workshop creativiteit - leraren mode 4/10/09: workshop creativiteit Open Bedrijvendag 09 12/11 trendanalyse THULE 9 - 10 december - beursjutten door Innowiz team op de bedrijvencontactdagen Kortrijk Xpo. launch project Humanovation25/9 - 9u-10u30 - presentatie Dominiek Savio 13-16 Oct.: int.conference, compiègne university(Cies) 18/11 terugkomdag IVOC Kortrijk 11 december (vm) - INNOWIZ vm op European Innovation Week 09 Kortrijk
25/9 - 11u (of vroeger) - INNOWIZ workshop MyMachine do 15/10: LN Voka / Fis - Prototyping + Innowiz (15u-19u) 25/11 terugkomdag IVOC Antwerpen do 17 of vrij 18 december - lerarenopleiding Innowiz ? i.s.m. technokid(t)s 30/9 - INNOWIZ workshop creativiteit - leraren mode 22-23 oktober: 1ste partnermeeting CCC (Hamburg) 30/11 traject op maat VDAB
Industrial Design Center is a knowledge center and a communication platform between the industry and the education, research and development programs of the Howest University College. Howest offers a Bachelor in Industrial Product Design and a Master in Industrial Design Engineering. Industrial Design Center has several fields of expertise: traditional, rapid & virtual prototyping, lighting technology, design methodology and creativity, sustainable product design and user-centered design. Industrial Design Center puts its advanced equipment at the disposal of external users, organizes thematic training, attaches importance to a network of specialist partners and service providers and assists in multi-disciplinary projects with companies (demand driven research projects, workshops with students, final projects, internships). The synergy between industry and education leads to a materialization of academic research results and to services towards companies and non-profit organizations.
WHO CELL CREATIVITY – INDUSTRIAL DESIGN CENTER/HOWEST
WHATRESEARCH, EDUCATION AND SERVICE IN APPLIED CREATIVITY
HISTORY TETRA (IWT), EFRO, INTERREG IV B
CREATIVITY
[ RESEARCHER ] [ DESIGNER ] [ TECHNICIAN OR WORKMAN ][ MANAGER ]
How can we stimulate creativity within companies and the educational systems of today. How can we make it tangible?
MYTHSCREATIVITY
YOU ARE CREATIVE OR YOU’RE NOT!
STRUCTURES ARE BAD FOR CREATIVE THINKING
THE LONGER THE BRAINSTORM CONTINUES, THE BETTER
Common reactions
CREATIVITY TYPICAL REACTIONS…
“BRAINSTORMING, WE KNOW AND USE IT ALREADY…”
“Drill for oil? You mean drill into the ground to try and find oil? You’re crazy.”Drillers whom Edwin L.Drake tried to enlist to his project to drill for oil, 1859
“A rocket will never be able to leave the Earth’s atmosphere.”New York Times, 1936
“IT IS IMPOSSIBLE!”
“I HAVE NO TIME FOR CREATIVITY!”
DEFINITION
THINKING SYSTEM:
PATTERNS & ROUTINES
BREAK ‘THROUGH’ & CREATIVE THINKING
CREATIVITY
ATTITUDE
KNOWLEDGESKILLS
ORDER & CHAOSCREATIVITY
HOW ‘WELL-ORGANIZED’ PEOPLEDEAL WITH THE WORLD
HOW ‘CHAOTIC’’ PEOPLELOOK AT THE WORLD
STRUCTURED PEOPLENEED INSPIRATION
CHAOTIC PEOPLENEED A METHOD
METHOD4-step-method
INSPIRATIONvisual and interactive open-source database www.innowiz.be
CONTEXTtechniques fit are do not fit in the context, set made-to-measure
METHOD
TRIZ BASIS
INNOWIZ TRANSLATION
ITERATIVE THINKINGCREATIVITY
PROBLEMDEFINITION
IDEAGENERATION
IDEASELECTION
IDEAREALISATION
ITERATIVE THINKING
CREATIVITEITMINDSWITCHING
ATTITUDEResearch journalist, reporter on the spot, searching for boundaries, information and defining the assignment (box) & looking for opportunities (out of the box).
POINTS OF INTEREST question (need or opportunity), stakeholders, deadlines, planning, deliverables, possibilities, restrictions, strengths and weaknesses.
PROBLEM DEFINITION
ATTITUDEstand-up comedian, advertiser, adventurer. Open up, accept, let go.
POINTS OF INTEREST Many ideas, speed, flexibility, keep moving, don’t stop until the deadline is reached.
IDEA GENERATION
IDEA SELECTION
ATTITUDE Lawyer, retrieve useful information from a wild bunch of ideas, collect evidences and arguments, prepare a plea, prepare a plan B.
POINTS OF INTERESTTrim, underpin, rank, enrich.
IDEA COMMUNICATION
ATTITUDESalesman, politician, negotiator, crisis manager,…
POINTS OF INTEREST Restructure your story according to the audience, focus on the interest of your audience, create a win-win …
INSPIRATION
IDEA GENERATIONPROBLEM DEFINITION IDEA GENERATION IDEA GENERATION
TIME TEAM THINK TYPE PHASE
DIGITAL
[ Visual Thesaurus] [ More inspiration ]
[ Tilt viewer ] [ Many eyes]
CREATIVITY TOOLS ANALOG
[ Rapid prototyping ] [ Moodboard ]
[ Post-it wall ][ Sketching ]
INTERACTIEF| COMMUNITY | HYPERLINKS
NED HERRMANN BRAINNick Souter, breakthrough thinking
THE QUESTION IS NOT,"How smart am I?“
IT’S RATHER,HOW am I smart?
THINK
HOWARD GARDNER
CONTEXTUAL
CREATIVITYA PERSONAL MATTER
DEFINITION
Define the playground of your problem, draw the box
you want to think out of.
Become a specialist in this topic you are working on.
Redefine things in a challenging way.
Take a deep breath before you start…
BOUNDARY EXAMINATION
PROBLEM DEFINITION
Verhogen van de stijfheid van lichtgewicht thermoplastische composiet structuur met als doel te komen tot nieuw hardschalig kofferconcept met
2- of 3- puntssluiting.
SYSTEM OPERATOR
PROBLEM DEFINITIONUsed by CREAX (9 windows)
GOOGLE SWIRL
PROBLEM DEFINITIONhttp://image-swirl.googlelabs.com/
EXPLORATION
Maximize your ideas. Aim for quantity.
Improvise, move fast, change your point of view, zoom in & out and in again.
Check your hair…
TAGNAUTICAhttp://www.quasimondo.com/tagnautica.php
IDEA GENERATION
BUBBL.USFree web application for brainstorming online
https://bubbl.us/beta/
IDEA GENERATION
IDEA GENERATIONOSBOURNE CHECKLIST
SubstituteWho else instead?What else instead?Other ingredient?Other material?Other process?Other power?Other place?
Other approach?Other tone of voice?
CombineHow about a blend,
an alloy, an assortment, an ensemble?
Combine units? Combine purposes? Combine appeals?Combine ideas?
AdaptWhat else is like this?
What other idea does this suggest?
Does the past offer parallel?What could I copy?
Whom could I emulate? New twist?
Change meaning, color, motion, sound, odor, form, shape?
Other shapes?
MagnifyWhat to add?More time?
Greater frequency?Stronger?Higher?Longer?Thicker?
Extra Value?Plus ingredient?
Duplicate?Multiply?
Exaggerate?
EliminateWhat to subtract?
Smaller?Condensed?Miniature?
Lower?Shorter?Lighter?Omit?
Streamline?Split up?
Understate?
Put to other uses New ways to use as is?Other uses if modified?
ModifyNew twist?
Change meaning, color, motion, sound, odor, form, shape?
Other shapes?
RearrangeInterchange components?
Other pattern?Other layout?
Other sequence?Transpose cause and effect?
Change pace?Change schedule?
ReverseTranspose positive and negative?
How about opposites?Turn it backward?
Turn it upside down?Reverse roles?Change shoes?
Turn tables?Turn other cheek?
BRAINWRITING 6 – 3 – 5108 ideas in 30 minutes
IDEA GENERATION
IDEA GENERATIONSUPERHEROES
How would … meet this challenge?http://www.gocreate.com/tools/index.htm
FLICKR www.flickr.comTAGGALAXY www.taggalaxy.com
COLRPICKR http://krazydad.com/colrpickr/RETRIEVR http://labs.systemone.at/retrievr
IDEA GENERATION
SELECTION
Combine, enrich and develop your ideas.
Select the fittest ideas and rank them.
Accept and let go…
STICKING DOTSIntuïtieve voorkeuren.
IDEA SELECTION
COCD BOX
IDEA SELECTION
PAIRED COMPARISON
IDEA SELECTION
SIX THINKING HATS (Edward de Bono)Beoordeel uw ideeën vanuit verschillende perspectieven
IDEA SELECTION
MATERIALIZATION
Build a story, make it real, spread your vision.
Excite your colleagues, look for partnerships.
Relax for a while…
Now move on to the next level.
IDEA SHEET
IDEA COMMUNICATION
TITLE
TEXT: WHAT IS IT?WHAT DOES IT?
……………………………………………
STORY BOARD / SCENARIO
IDEA COMMUNICATION
PROTOTYPING
IDEA COMMUNICATION
IDEA COMMUNICATIONPECHA KUCHA
20 slides, 20 seconden, 6.40 minuten
IDEA COMMUNICATIONMOOD WALL
MADE TO STICKSell your top idea and make it even stronger. (Chip & Dan Heath)Simple – Unexpected – Concrete – Credible – Emotional – Story
IDEA COMMUNICATION
contact:Industrial Design CenterHowest Marksesteenweg 588500 Kortrijk 056 24 12 [email protected]