inputs of working group 3. a sleeping giant turn handball to the number sport in the world lets not...
TRANSCRIPT
INPUTS OF WORKING GROUP 3
A Sleeping Giant
Turn Handball to the number sport in the World
Let’s not accept the under dark position
How to turn handball intoA leading brand ?
Existing USP :
• Entertainment• High speed• Team spirit• Physical contact• Closeness to players
GAME
POSITIONNING HANDBALLBEFORE DURING AFTER
POSITIONNING HANDBALLBEFORE
Focusing on kids
Create excitement
Qualification tournaments
Story telling
Promotion / Attention
GAME
POSITIONNING HANDBALLDURING
Fan fest
Stars
Hospitality
Frequency of the tournament
More link with press
More focus on the players
POSITIONNING HANDBALLAFTER
Promotion
Fixed calendar
Follow ups on matches and statistics
Ranking on the teams
Stories on Social media
Gardner
WISHES FOR THE WORLD CHAMPIOSHIPS IN SWEDEN
• Higher quality of hospitality• More involvement of young people• More focus on digital media• Improve communication :
• In quantity and in quality• Improve the use of the social media• Professional look of the venues• Promotion of the young stars• Venue quality consistency• Repeatable tournaments
Proposal for follow up
New forum to be organised after or during the World
Championships in Sweden