insects by. michelle, destiny, and roddrick. customers protein seekers people who enjoy eating bugs...
TRANSCRIPT
![Page 1: Insects By. Michelle, Destiny, and Roddrick. Customers Protein seekers People who enjoy eating bugs Little kids](https://reader036.vdocuments.net/reader036/viewer/2022072015/56649ec65503460f94bd23f4/html5/thumbnails/1.jpg)
Insects
By. Michelle, Destiny, and Roddrick
![Page 2: Insects By. Michelle, Destiny, and Roddrick. Customers Protein seekers People who enjoy eating bugs Little kids](https://reader036.vdocuments.net/reader036/viewer/2022072015/56649ec65503460f94bd23f4/html5/thumbnails/2.jpg)
Customers
• Protein seekers
• People who enjoy eating bugs
• Little kids
![Page 3: Insects By. Michelle, Destiny, and Roddrick. Customers Protein seekers People who enjoy eating bugs Little kids](https://reader036.vdocuments.net/reader036/viewer/2022072015/56649ec65503460f94bd23f4/html5/thumbnails/3.jpg)
Demographics
• Anyone and mainly western civilizations
![Page 4: Insects By. Michelle, Destiny, and Roddrick. Customers Protein seekers People who enjoy eating bugs Little kids](https://reader036.vdocuments.net/reader036/viewer/2022072015/56649ec65503460f94bd23f4/html5/thumbnails/4.jpg)
Geographics
• Western culture like, India, Africa, China, and etc.
![Page 5: Insects By. Michelle, Destiny, and Roddrick. Customers Protein seekers People who enjoy eating bugs Little kids](https://reader036.vdocuments.net/reader036/viewer/2022072015/56649ec65503460f94bd23f4/html5/thumbnails/5.jpg)
Psychographic
Its in their culture
they just chose to
![Page 6: Insects By. Michelle, Destiny, and Roddrick. Customers Protein seekers People who enjoy eating bugs Little kids](https://reader036.vdocuments.net/reader036/viewer/2022072015/56649ec65503460f94bd23f4/html5/thumbnails/6.jpg)
Behavioral
• We want to use the Modern approach to marketing the product with celebrities and people that the younger age group can identify with…
![Page 7: Insects By. Michelle, Destiny, and Roddrick. Customers Protein seekers People who enjoy eating bugs Little kids](https://reader036.vdocuments.net/reader036/viewer/2022072015/56649ec65503460f94bd23f4/html5/thumbnails/7.jpg)
Product
• A) that it taste good
• B) Hot and sweet crickets
• C) You can eat it if you need protein.
• D) In a ventilated box.
• E)
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Place
• A) Online and various stores.
• B) a high number of people use the internet, and more than likely the people unwilling to buy them from the internet will visit stores to buy our product
![Page 9: Insects By. Michelle, Destiny, and Roddrick. Customers Protein seekers People who enjoy eating bugs Little kids](https://reader036.vdocuments.net/reader036/viewer/2022072015/56649ec65503460f94bd23f4/html5/thumbnails/9.jpg)
Price
• A)$2.00
• B) Because some crickets are different sizes. So the price should vary.
![Page 10: Insects By. Michelle, Destiny, and Roddrick. Customers Protein seekers People who enjoy eating bugs Little kids](https://reader036.vdocuments.net/reader036/viewer/2022072015/56649ec65503460f94bd23f4/html5/thumbnails/10.jpg)
Promotion
• A) Where is it going to be sold, are the crickets freshly made, quantity they come in, and flavors
• B) publicity is the right method because no one eats the product so before the product would sell you would need to create a name for the product.
• C) Advertisement through celebrities, media, music, and magazines