inseec business school
TRANSCRIPT
1
INSEEC BUSINESS SCHOOL
« The whole of France is a
vast university of Art, Liter-
ature and Music… it is
worth anyone’s while to
dally here for years.
France is a seminar, a
post-graduate course in
everything »
- James Thurber
Majors in English
International Business
Corporate Finance
Strategic Marketing
Supply Chain & Purcha-
sing
Luxury Brand Mgmt
Wine & Spirits Mgmt
Tourism & Hospitality
Mgmt
Sports Mgmt & Events
Students of INSEEC Business School
About INSEEC Business School (IBS) Business School is the most prestigious school within Groupe INSEEC, holding
the French national accreditation of “Grande école de commerce”. The business
school strives to set itself apart along three main axes. First, by supporting men
and women in their initial as well as their continuing education and helping them
to define and bring to fruition their professional project within any type of organi-
zation, both in France and internationally. Secondly, in helping students a re-
sponsible and collaborative entrepreneurial spirit contributing to the creation of
value in existing and new business activities. Lastly, in teaching students how to
understand international practices and to meet the challenges of world markets.
Values behind IBS INSEEC Business School continues to uphold the traditional values in which it
was founded: the social, economic and cultural diversity of its learners; its histo-
ry, placing general culture and humanist values at the heart of its instruction its
multi-campus layout and strong anchorage in each of its regions; a Faculty in-
volved in the creation and transmission of knowledge in response to the expec-
tations of economic stake holders; and fostering a network of companies and
alumni committed to its educational project and/or involved in its governance.
Factsheet - Programs in Management 2015 - 2017
Fall Semester
Management Program 2A1
Students applying to this program are expected to have a basic understand-
ing of Finance and Marketing concepts.
Core courses are offered in English or French on all 3 campuses:
5 ECTS Contemporary Issues
Course includes: introduction to geopolitics; institutional and politi-
cal concepts as well as news analysis
5 ECTS Languages and Personal Development
Course includes: French culture and language courses as well as E
-reputation and professional network
5 ECTS Legal Environment for Business
Course includes: Diversity of corporate contracts, criminal law and
tax law
5 ECTS Marketing and Development
Course includes: Marketing of services, strategic marketing and
IDIC (INSEEC Digital Innovation Challenge)
5 ECTS Principles of Management and Finance
Course includes: introduction to financial management, corporate
finance and risk management and investment decision methods
Electives (Minor) : Students may choose one elective
5 ECTS Strategic Marketing (EN) - Paris & Bordeaux
Course includes: Strategic marketing, international marketing and
marketing trends
5 ECTS International Trade (EN) - Paris, Bordeaux & Chambéry
Course includes: International relations, purchasing & trade export
5 ECTS Préparation TOEFL (FR) - Paris, Bordeaux & Chambéry
Contenu du cours : Production écrite et production orale, La Cité
Des Langues Online, Coaching
Paris Campus Paris is always a precursor with regards to
the implementation of large projects and
has an economic, social and cultural vitality
that is constantly developing. The capital
continually attracts investors as well as
numerous multinational companies. Study-
ing in the heart of Paris enables you to
enjoy a favorable economic and cultural
environment that is future-orientated.
The City of light is in first place as the best
student town, in terms of: international influ-
ence (1st); culture (1st); studies (3rd) and
employment (4th). For students wishing to
study business, management or marketing
in a European capital, the Paris campus
has a lot to offer. Paris is a large city with
roughly 2.2 million people. There are many
monuments, museums, theaters and a
bustling nightlife. The Paris campus offers
both undergraduate and graduate courses.
Inside IBS Paris Campus
INSEEC Business School, 27 Avenue Claude Vellefaux, 75010 Paris, France
Program Dates
Mangement Program 2A1
Mandatory Orientation :
01 September 2015
Semester ends:
19 December 2015
Mangement Program 2A2
Mandatory Orientation :
11 September 2015
Semester ends:
19 December 2015
3
5 ECTS Préparation TOEIC (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Entraînement TOLPC en ligne, Entraînement
TOLPC en ligne, Coaching + La Cité Des Langues Online 5 ECTS Introduction aux problématiques RH (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Introduction à la gestion des ressources humaines,
Gestion des RH appliquées, Psychologie du travail 5 ECTS Comportement du consommateur (FR) - Paris, Bordeaux & Cham bery
Contenu du cours : Psychologie de la consommation, Approches cu-turelles de la consommation, Sémiologie
5 ECTS Comptabilité et contrôle (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Comptabilité approfondie, Management des coûts, Etude de cas
5 ECTS Théorie et pratiques financières (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Théorie financière, Gestion de trésorerie, Applica-tion VBA pour la finance
5 ECTS Environnement économique et financier (FR) - Paris, Bordeaux & Chambéry Contenu du cours : Analyse de la conjoncture économique, Economie
financière et Globalisation et risques pays
Management Program 3A1 Students applying to this program are expected to have a good understanding of
Finance, Marketing and Economic concepts as well as prior knowlege to their
concentration of choice.
Core courses are offered in English or French on all three campuses:
5 ECTS Management
Course includes: Organizational theory, Skills management and
Change management
5 ECTS Ethics and Corporate Governance Management and Finance
Course includes: Strategic management, Strategy 360 and Crisis night
Electives (Major) : Students may choose one Major
20 ECTS Supply Chain & Purchasing (EN) – Paris, Bordeaux, Chambéry
Supply chain aims to control all the logistics flows of the company. This
concept integrates all the actors in the flow chain, from suppliers to cus-
tomers. The procurement function acquires goods and / or services for
internal users of a company. Students will learn how to find the best
price, deadlines, quality and services required for a business and its
customers.
20 ECTS Luxury Brand Management (EN) – Paris
This major provides a divers and interdisciplinary approach to the global
luxury industry. Professionals involved in the sector must learn how to
adapt to an international environment as well as possess an acute
knowledge of this complex and demanding market. This major is built to
develop these skills in coherence and connection with the luxury sector.
20 ECTS Wine and Spirits Management (EN) – Bordeaux
The objective of this major is to train students in all aspects of the wine
and spirit industry focusing on management, marketing, sales, finance,
logistics and oenology. Students will learn to discern the different seg-
ments of the global wine market and how to define an appropriate mar-
keting strategies for this sector.
20 ECTS Sports Management and Events (EN) – Chambéry
This major offers students with academic as well as professional
Chambéry For the nature lovers, the
Chambéry campus is for
you. The city of Chambéry
is located in the southern
part of the French Rhône-
Alpes in the region of Alps-
Savoy. Savoy is the 2nd
strongest economic region
in France, 6th in the Euro-
pean Union and brings
together 15 business clus-
ters, 3 of which have a
global presence. It has the
strongest national concen-
tration of industrial leaders
as well as innovative small
and medium sized busi-
ness in the industrial, sport
and leisure sectors with an
area of excellence in
mountaineering and winter
sports. Savoy takes it dy-
namism from its location,
placed at the crossroads of
major axes of national and
international communica-
tion.
Inside IBS Chambéry Campus
Chambéry Campus
City of Chambéry
4
knowledge in sports management focusing on the key dimensions of management of major international
sporting events. Students will learn to construct & management of complex projects and build a marketing
strategy around the sporting event.
20 ECTS Tourism & Hospitality Management (EN) – Chambéry
Tourism accounts for 9% of global employment. This specialization is for students wanting to acquire skills
related to marketing innovation, digital communication and the development of new tourism products and
services for luxury tourism.
20 ECTS International Business (EN) – Paris and Bordeaux
This major allows students to study issues related to the globalization of the economy. Student will acquire
the theoretical and practical tools essential to the understanding of emerging issues of trade, business and
international relations.
20 ECTS Strategic Marketing & Innovation (EN in Paris) or (FR in Bordeaux)
This major aims to train marketing professionals with strong importance on analytics and creativity. Stu-
dents will obtain an in-depth understanding in digital literacy, knowledge of various tools used for decision
making, understanding and anticipating market developments in order to adjust the definition and imple-
mentation of an appropriate strategy.
20 ECTS Corporate Finance (EN in Paris) or (FR in Bordeaux)
Students are exposed to the problems within the field of finance as defined by companies. It aims to train
future decision-makers in the functions of financial analysis, financial engineering and financial mgmt.
20 ECTS Finance Audit Contrôle (FR) – Paris, Bordeaux & Chambéry
Contenu: Comptabilité approfondie, Audit & contrôle interne, Contrôle de gestion & pilotage de la performance
& Finance approfondie
20 ECTS Entrepreneuriat – Intrapreneuriat (FR) – Paris
Contenu: Entreprendre dans le digital, Finance pour entrepreneurs, Modélisation-idéation entrepreneuriale &
Entreprendre autrement
20 ECTS Mgmt & Métiers de la Responsabilité Sociale & Solidaire (FR) – Bordeaux
Contenu: Management humain, Management de l’environnement, Pilotage & outils de la RSE & Acteurs & pra-
tiques durables
20 ECTS Etudes & Conseil (FR) – Paris
Contenu: Gestion de projet d’études, Méthodologie, Business intelligence & Diagnostic & décision
20 ECTS Distribution & E-commerce (FR) – Bordeaux
Contenu: Strategie & politique marketing du distributeur, E-commerce & cross canal, Promotion des ventes &
merchandising & Environnement de la distribution
20 ECTS Marketing Opérationnel & CRM (FR) – Paris, Bordeaux, Chambéry
Contenu: CRM, Vente & négociation, Marketing sectoriel & Marketing digital
20 ECTS Ingénieur d'Affaires (FR) – Paris & Bordeaux
Contenu: Négociation complexe, Marchés complexes, Construction d’une offre commerciale & Négociation in-
ternationale
20 ECTS Marketing & Communication Business to Business (FR) – Paris
Contenu: Communication B to B, Négociation vente en B to B, Marketing B to B, & CRM en B to B
20 ECTS Communication & Médias Interactifs (FR) – Paris
Contenu: Communication digitale, Stratégie de com, Communications sectorielles & Communication 360
20 ECTS Marketing des Services & CRM (FR) – Paris & Bordeaux
Contenu: Marketing & management des services, Communication appliquée aux services, Datamining & CRM
& service relation client
20 ECTS Communication & Stratégie Digitale (FR) – Paris & Bordeaux
Contenu: Management de projet, Social media management, Web data & Stratégie design & mise en situation
20 ECTS RH & Management des Talents (FR) – Bordeaux
Contenu: Gestion & développement des compétences, Communication RH, Gestion & développement des tal-
ents & Gestion des ressources humaines appliquée
20 ECTS Comptabilié-Contrôle-Audit (FR) – Chambéry
Contenu: Stratégie financière internationale, Audit financier & comptable, Modifications organisationnelles &
contrôle de gestion, Gouvernance & audit des systèmes d'information & Économie internationale & globalisation
Gouvernance & contrôle de gestion
Bordeaux Students wishing to study
within a traditional French city
are encouraged to take cours-
es in Bordeaux. Bordeaux is a
port city situated in the south-
ern part of France. It is the 9th
largest city in France and a
one hour drive to the seaside.
Regularly classed at the top of
the most attractive cities, Bor-
deaux can be discovered by
biking along the boardwalk of
the Garonne river or during an
evening in one of the numer-
ous nightlife spots. Although
Bordeaux intends to keep its
place of choice amidst the
aeronautic and technology
sectors it does not mean it is
any less occupied with pre-
serving its exceptional quality
of life. Nearby you will find the
Atlantic Ocean and the im-
mense natural lakes perfect
for surfing and water sports as
well as the Pyrenees perfect
for skiing and winter sports.
INSEEC Buisness School, Hangar 19 - Quai de Bacalan, 33070 Bordeaux . France
Spring Semester
Management Program 2A2
Students applying to this program are expected to have a basic understanding of Finance, Marketing and Econom-
ics.
Core courses are offered in English or French on all three campuses:
5 ECTS Research Methodologies
Course includes: quantitative and qualitative analysis along with methodologies of writing a graduate the-
sis dissertation methods
5 ECTS Ethics and Corporate Governance Management and Finance
Course includes: Introduction to financial control, corporate finance and risk and investment decisions
business ethics, norms and institutions of CSR and corporate governance
5 ECTS Principles of Economics Economy
Course includes: International economics, and finance and regulations, economic growth, and sustainable
development; and business intelligence
5 ECTS Information Systems Management
Course includes: Setting up and managing an IT project, information systems and value creation within the
company; information systems and corporate control IT and value creation within the company and IT - the
driving force behind corporations
Electives (Minor) : Students may choose two electives
5 ECTS Innovative Marketing (EN) - Paris & Bordeaux Course includes: Designing a marketing plan, web marketing integrating social media, marketing and cam-
paigns
Program Dates
Mangement Program
2A2
Mandatory Orienta-
tion :
05 January 2016
Semester ends:
29 April 2015
5 ECTS Purchasing and Supply Chain Management (EN) - Paris & Bor-
deaux
Course includes: Operation and logistics management, international
business planning, trade regulations and negotiations
5 ECTS Corporate and International Finance (EN) - Paris & Bordeaux
Course includes: Corporate finance, banking and international finance
5 ECTS Luxury Business Management (EN) - Paris
Course includes: Understanding the business challenges in the luxury
industry, consumer behavior with luxury goods and strategic manage-
ment of luxury businesses
5 ECTS International Business Environment (EN) - Paris, Bordeaux &
Chambéry
Course includes: Doing business abroad, global finance and e-
marketing
5 ECTS Languages and Personal Development (EN) - Paris & Bordeaux
Course includes: French culture and language courses
5 ECTS Wine and spirits management (EN) - Paris & Bordeaux
Course includes: Wine and spirits markets, international wine econom-
ics and oenology
5 ECTS Fundamentals of Tourism & Hospitality MNGT (EN) - Paris, Bor-
deaux & Chambéry
Course includes: Introduction to specifics of tourism, tourism marketing
and hospitality business game
5 ECTS Marketing digital (FR) - Paris & Bordeaux
Contenu du cours : E-commerce, Traffic management and Community
management
5 ECTS Sports, Sportifs & Evènements (FR) - Paris, Bordeaux & Chambéry
Contenu du cours : Histoire du sport, Marketing du sport et des ath-
lètes et Sport et gestion de projet
5 ECTS Culture de la communication (FR) - Paris & Bordeaux
Contenu du cours : Conduite de campagne de A à Z, Histoire de la
publicité et Analyse stratégique de campagne
5 ECTS Marketing opérationnel (FR) - Paris & Bordeaux
Contenu du cours : Gestion des équipes commerciales, Merchandising
et Category management
5 ECTS Comptabilité Audit Contrôle (FR) - Paris & Bordeaux
Contenu du cours : Comptabilité approfondie, Audit et révision des
comptes et Contrôle budgétaire
5 ECTS Gestion financière (FR) - Paris & Bordeaux
Contenu du cours : Corporate finance, Mathématiques financières et
Banque et marchés financiers
5 ECTS Gestion des ressources humaines appliquées (FR) - Paris & Bor-
deaux
Contenu du cours : Recrutement et intégration, Rémunération et ges-
tion de la paie et Contrôle de gestion social (Excel avancé appliqué
aux RH)
5 ECTS Entrepreneuriat (FR) - Paris, Bordeaux & Chambéry
Contenu du cours : Accompagnement-coaching entrepreneurial, Vision
et posture entrepreneuriale et Lean start up
Collegiate environment
Contact Us
Lorena ZANELLI
Head of the International
Relations Office
Paris-Bordeaux-Chambéry
Jessica CHAGNARD
International Project
Manager
Student Inquiries
Paris Campus
Cynthia DJOSSOU
Bordeaux Campus
Noemie DUPLANTIER
Chambéry Campus
Carole BRESCIA