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[Insert Title]

STARThis content is protected by [TV Station] unless written consent is provided.

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Statement 1 goes here.

Statement 2 goes here.

Statement 3 goes here.

Statement 4 goes here.

Statement 5 goes here.

Restate the Title!

CURRENT SITUATION

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To (restate title) THREE Elements are Needed:

THE RIGHT AUDIENCE:Target the core, don’t chase the extremes

A Z

Core

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To (restate title) THREE Elements are Needed:

2 THE RIGHT MESSAGE:

Message should convey your distinction and be consistent across all media. The message must be singular.

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To (restate title) THREE Elements are Needed:

3 SUPER HIGH FREQUENCY IN FEWER PLACES:“The Theory of the Glasses”

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To [Insert Title] THREE Elements are Needed

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• THE RIGHT AUDIENCE -Target the core customers desired. Do not chase the extremes

A Z Core

• THE RIGHT MESSAGE - Message should convey a distinction and be consistent across all media. The message must be singular.

• SUPER HIGH FREQUENCY IN FEWER PLACES - “The Theory of the Glasses”

“Concentration is the key to all economic success.” – Peter Drucker

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Statement 1 Statement 2 Statement 3 Statement 4 Statement 5

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RECOMMENDED STRATEGY

Restate title here

Statement 1

Statement 2

Statement 3

Statement 4

Statement 5

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Statement 7

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RECOMMENDED STRATEGY

VIDEO AUDIO

Wife calling out to husband from another room

Cut to an example of an invisible device

Phone/web/Address

Wife: “Sam……Sam……Sam….turn down that TV

Announcer/Spokesperson “Is it the TV volume going up or your hearing going down?

Fluke hearing instruments is conducting a test with the latest updated invisible technology. The first 42 respondents to call our offices will be outfitted with a device for testing at no additional charge….so hurry call Fluke today to speak with a certified hearing specialist.

Announcer: Being born with good hearing isn’t a fluke….at Fluke Hearing Instruments, its hearing like nature intended.

www.betterhearingthroughtechnology.com

CREATIVE CONCEPT

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[Insert TV Station Slides]

Source: TVB Media Comparisons Study 2012. Knowledge Networks Inc. Custom Survey. 12

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Clearance

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Monthly TV Campaign (X weeks each month)

Program Days Time Commercials

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SUMMARY OF THE PLAN

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$xxxx per month (Month Year - Month Year)

Monthly Annually

Commercials per Month

Digital Delivery

Commercials per Year

Digital Delivery

2:1 Return on a $x,xxx/mo. Advertising Investment

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Average Ticket: $x,xxxCurrent Traffic: xx calls per monthClosing Ratio: xx%Margin: xx%Annual Value of a New Customer:

$x,xxx ($x,xxx x xx% margin)

Is it reasonable to assume that this schedule, which will reach xx of [demographic] can generate an additional [xx] calls per month?

To achieve a 2:1 return on your investment, we would have to deliver an additional xx calls per month…

xx calls x xx% close ratio = xx sales

xx sales = $xx,xxx in profit

$xx,xxx in profit = 2:1 return on $x,xxx advertising investment

2:1 Return on a $x,xxx/mo. Advertising Investment

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Insert multi-client station testimonial video here

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Action PlanWhat’s Next?

1. Proceed

2. Proceed with changes

3. Stop the process

Copy deadline: xx/xx/xxProduction deadline: xx/xx/xx

Meet with staff to launch campaign: xx/xx/xxCampaign start: xx/xx/xxEvaluation of results: xx/xx/xx

Timeline

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[Station] Monthly Totals

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Commercials: [xx] /month

xxxx [digital strategy] on [station website] : [xx] /month

TOTAL INVESTMENT: [xx] / PER MONTH (Month Year – Month Year)

____________________________________________________________________ _____________________________Accepting for [Company] Date

____________________________________________________________________ _____________________________Accepting for [Station] Date

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