© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Adam FitzGerald

Head, Worldwide Developer Marketing Amazon Web Services

Inside Developer Relations at AWS

Three rules for operating at scale

@DevRelChap

2009 2010 2011 2012 2013 2014 20162015

“Active customer” is defined as a non-Amazon customer with AWS account usage activity in the past month, including the free tier

Over 2 Million Active Customers

Largest Number Of Start-up Customers

Largest Number Of Enterprise Customers

Largest Number Of Public Sector Customers

A Broad Global Footprint… Expanding in 2017

How do you grow to 2 million developers?

Solve a real problem for developers

Title Only

Make it easy to get started

Free Tier, 10 min tutorials

Free Tier, 10 min tutorials

Provide excellent documentation

feedback

Listen to customers

AWS Developer Relations

AWS Developer Relations

AWS Product Engineering

AWS Developer Relations

3 Rules

Rule 1: Meet developers where they live

Hackathons

Teaching Tomorrow's Cloud Workforce Today

Choose Your Career Path28 careers – 30+ hours of content – access to labs and AWS Technical Essentials

AWS Loft – San Francisco

AWS Loft – New York

Rule 2: The customer’s voice is most authentic

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should

be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise

technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed

or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

2015 Gartner Magic Quadrant for

Cloud Infrastructure as a Service,

Worldwide

Gartner “Magic Quadrant for Cloud Infrastructure as a Service,” Lydia Leong, Douglas Toombs, Bob Gill, Gregor Petri, Tiny Haynes, May 28, 2014. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should

be evaluated in the context of the entire report. The Gartner report is available at http://aws.amazon.com/resources/analyst-reports/. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise

technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed

or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

2015 Gartner Magic Quadrant for

Cloud Infrastructure as a Service,

Worldwide

© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

AWS User Groups

Rule 3: Experiment every day

«If you double the number of

experiments you do each

year, you’re going to double

your inventiveness»-Jeff Bezos

CEO, Amazon.com

AWS Zombie Apocalypse Workshop

Twitch – video game screenshot

Twitch – creative programming

Twitch from re:Invent screenshot

AWS Developer Relations

3 Rules

Rule 1: Meet developers where they live

Rule 2: The customer’s voice is most authentic

Rule 3: Experiment every day

Thank you!

Adam FitzGerald @DevRelChap