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  • INSIDE INSIDE INSIDE INSIDE INSIDE INSIDE INSIDE INSIDE INSIDE INSIDE INSIDE

    All attendees must wear flat, closed-toe and closed-heel shoes (no sandals or high heels). We recommend wearing comfortable shoes/ sneakers.

    Please note that long hair should be secured above shoulder length.

    You may bring your keys, your wallet and your cellphone on the tour. Please leave all other personal items at home or in your car, including bags, purses, briefcases, backpacks, pocketbooks, and binoculars. Amazon is a weapon-free workplace; we reserve the right to turn away a guest if they are unwilling to tour without a weapon.

    No cameras or other video equipment are allowed on the tour, although you may bring your cellphone so long as you do not use it to take pictures or videos.

    Association, Annual Catalog Conference, NY Insert Media Days, Florida Fruit Gift Shippers, the National Postal Forum, and the national DMA Conference. In 2011, Gina joined the online learning boutique, CatalogUniversity.com as the Dean of Marketing. She serves as a Trustee at Adrian College and is a Director on the Board of the Kansas City Direct Marketing Education Foundation.

    6:00 pm – 7:30 pm WELCOME BACK RECEPTION (Inspiration Meeting Room)

    Tuesday, August 7 7:00 am – 7:35 am REGISTRATION/NETWORKING ROOM OPEN (Pre-Function Ballroom Foyer)

    Refreshments sponsored by CommerceV3

    7:00 am – 7:35 am CONTINENTAL BREAKFAST (Vision Ballroom)

    7:00 am – 7:35 am FIRST TIMERS/PAST PRESIDENTS/MENTORS BREAKFAST (Epiphany Room)

    7:35 am - 7:45 am LOAD BUSES FOR TOUR (buses will hit the road by 8:15 am)

    Transportation sponsored by Beaty Fertilizer

    7:45 am - 8:30 am TRAVEL TO AMAZON FULFILLMENT CENTER

    8:30 am – 9:00 am SIGN IN AND PREPARE FOR TOUR

    9:00 am - 10:30 am TOUR OF AMAZON FULFILLMENT CENTER

    10:30 am - 10:45 am LOAD BUSES

    10:45 am - 11:45 am RETURN TO HOTEL

    11:45 am – 12:15 pm BREAK WITH EXHIBITS (Vision Ballroom)

    12:15 pm – 1:00 pm BOXED LUNCHES WITH Q&A (Vision Ballroom)

    Lunch sponsored by Beaty Fertilizer

    1:00 pm – 2:00 pm PRESENTATION – “Logee’s Experience Selling Plants through Amazon Marketplace” Sham ElShakhs, Logees Greenhouses (Vision Ballroom) This session covers Logee’s experience selling plants through Amazon Marketplace. Logee’s sold its first plant through Amazon in January, 2016. I will discuss why we started selling through Amazon, why we continue to do so, and how our plans have changed through the process. I will also cover the benefits and the challenges that we have faced. This is not a how-to, just one company’s experience.

    Hisham ElShakhs is the Business and Operations Manager at Logee’s Greenhouses in Danielson, Connecticut. His role can cover pretty much anything that needs to get done on any given day, though actually growing the plants is not his strong

    suit. His background includes a Bachelor’s in Mechanical Engineering from Tufts University, a Master’s in Industrial Engineering from Rutgers University, and an MBA from the University of Connecticut. Before he came to work for Logee’s Greenhouses in 2004, he spent 14 years in various engineering

    and manufacturing positions, working on a variety of products from foam for shoe inserts to parts for the International Space Station. When he left United Technologies Pratt & Whitney in 2004 to work at Logee’s his favorite reaction from a co-worker was “that’s my dream job.”

    2:00 pm – 3:00 pm PRESENTATION – “Influencer Marketing Built on Trust” Cody Wallis, Handup Gloves (Vision Ballroom) A portion of Handup’s growth has come from seeing opportunity in cycling influencers. Some people came

    from detailed research. Some people came from purposefully being at the right

    place at the right time. Some simply landed in our lap. At this conference, Cody will explain how trust in these influencers, from their respective audiences, is the key to their potential.

    Cody Wallis grew up in the small town of Caliente, Nevada. “One of those small western towns with one stoplight?” You guessed it. Most of daily life, outside of school and work, was spent on two off-road, motorized wheels. In fact, his time spent

    on a motocross lead him to a professional motocross career. When that career came to a close, he took up cycling!

    As an ever interested entrepreneur, he looked out at the niche world of cycling to see what was lacking. Although other’s made gloves, it was obvious that they were an afterthought. Thus, through the sea of understated gloves came Handup Gloves, fit with American flag designs, Zebra Print and even gloves with pizzas and pandas on the top.

    Over the last 3 years, Handup has entered 150+ retailers, grown to nearly 20,000 followers, and has expanded from a spare bedroom to a downtown office. Aside from the business growth, Handup has created a nationwide and local community that people get excited to be a part of.

    3:00 pm – 3:15 pm BREAK WITH EXHIBITS (Vision Ballroom)

    3:15 pm – 4:15 pm PRESENTATION – “Expert Facebook Ads—a peek into live campaigns – Strategic Workshop” Dennis Yu, BlitzMetrics (Vision Ballroom) Do Facebook’s latest changes have you confused or concerned? Dennis Yu was just at Facebook headquarters and is bringing back the latest updates for you. His company has spent over $1 billion dollars of ads since Facebook started the ad platform in 2007. We will cover exactly how to build and tune campaigns via the Social Amplification Engine-- a 6 phase process that works for businesses of any size, even if you’re new. Dennis and his team will walk you through some live campaigns so you can see how to troubleshoot performance. All in-person attendees will get training materials to bring back to implement themselves or to another team member. We’ll save plenty of time for questions at the end, so definitely bring your biggest challenges to get solved on this day.

    Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

    Dennis’s program centers around mentorship, helping students grow their expertise

    to manage social campaigns for enterprise

    clients like The Golden State Warriors, Nike, and Rosetta Stone.

    He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, PubCon, Conversion Conference, Gultaggen, and Marketo Summit.

    Dennis has been featured in The Wall Street Journal, New York Times, LA Times, National Public Radio, TechCrunch, Fox News, CBS Evening News and co-authored “Facebook Nation” – a textbook taught in over 700 colleges and universities.

    He’s a regular contributor to Adweek’s SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo.

    Dennis has held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University and London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70-mile ultramarathon.

    Besides being a Facebook data and ad geek, you can find him eating chicken wings or playing Ultimate Frisbee in a city near you.

    You can contact him at dennis@blitzmetrics. com or on one of his social accounts

    4:15 pm – 5:15 pm PRESENTATIONS – “How to Speed Up your Revenue from Digital – 10 Tips in 10 Minutes” Paula Jeske, Lett Direct, Inc.

    “Sharing your Story Through Online Video” Dave Delaney, Futureforth.com (Vision Ballroom) With insight from onboarding clients across the country & categories, Paula will share the most common oversights direct marketers make that slow down their path to revenue when beginning or growing their digital program.

    Paula brings in-depth experience designing, developing and implementing strategic cross- channel marketing programs for both B2B and B2C. Since joining Lett Direct, Inc. in September 2016, she leads all business development activity for print and digital

    across new/existing clients and partners.

    Paula’s vision of a cross-channel world began with her work in radio and TV – particularly at the PBS affiliate in Minneapolis/St. Paul where she had her first direct web offer up before the turn of the century. As marketing director for Skyvision, she oversaw all catalogs, ecommerce & infomercials along with launching a second catalog, Field Trips, from

    scratch. Over the following decade plus, she applied her creative and marketing strategies with various agencies to clients large and small to develop catalog programs that delivered results. Seeing the disconnect between online & offline, she turned her focus 100% to digital for a direct response digital agency and an email service provider. Combining all these skills as strategic client director for Experian Marketing Services, she drove the relationship with brands such as Victoria’s Secret, Bath & Body Works, ServiceMaster and Redbox around customer data, email, mail, ecommerce, online advertising and new technologies.

    With Lett Direct’s ability to plan, execute and analyze both print and digital, the team works with a diverse group of small and medium size businesses on how to leverage the multiple channels available to them for their Customer’s Jou