AMANDA AZUBUIKEBETH CHAFIN

ITZEL CASTILLOMEGAN MENDELSOHN

MIKA RIVERA

Digital Communications Strategy17 August, 2012

The World TodayShell TodayChallenges

OpportunitiesSolution

RecommendationsTell the World

ConclusionQ&A

AGENDA

The average American spends

THE WORLD TODAY

“We don’t have a choice on whether we do social media. The question is how well we do it.”

- Erik Qualman, American Author of Socialnomics

4

billionYouTube videos will bewatched today

32

hoursonline per week

WHERE SHELL IS TODAY

Brand Recognition | Preferred Provider | Established Online Presence

WHERE SHELL IS TODAY

Cathy Brent

Meet your audience

Hi, I’m Brent! I studied science, and I grew up interested in new tech and how things work.

Hi, I’m Cathy! I’m a working mom from Anchorage and interested in the beneficial impact Shell’s project will have in my area.

WHERE SHELL IS TODAY

CHALLENGES

Detractors & Critics | Public Perception | Past Campaigns | Unclear Messages

Now it’s time to engage.

OPPORTUNITY

OPPORTUNITYHow you’re seen now

OPPORTUNITYHow you will be seen in the future

CAMPAIGN: INSIDE SHELL

Protecting the environmentMeeting the worlds energy needsCreating innovative technologyProviding for the futureServing the communityStrengthening the economy

We are...

CAMPAIGN: INSIDE SHELL

CAMPAIGN: INSIDE SHELLLanding Page

CAMPAIGN: INSIDE SHELLLanding Page

Prevention Toolkits | Info Updates | Infographics | Tech Elements

CAMPAIGN: INSIDE SHELLMeet the experts

Dirk SmitShell’s Chief Scientist

Geophysics

Hi, I’m Dirk, and I’ve been with Shell for 10 years. I’m an amateur astronomer and love fishing and sailing.

Brent

Let’s talk!

CAMPAIGN: INSIDE SHELL

TELL THE WORLD

Press Conference | Social Media Advertising | Blogger Outreach

Be bold.

Come out of your shell.