of Olympics viewers plan to watch it on TV

plan to stream it live on their PC/

desktop

WHEN IT COMES TO THE OLYMPICS, TV IS STILL KING

88% 23%

71% of viewers prefer to watch Olympics events live

58% of viewers (ages 18 – 34) would watch on a VR headset if they owned one

43% think they’ll want to exercise more

18% of viewers think they’ll consider booking a trip to Rio

OF PEOPLE SURVEYED PLAN TO WATCH. HERE’S WHAT THEY SAID:75%

WHY PEOPLE ARE WATCHING

51% watch the Olympics to see a specific sport

think that Rio is a good place to hold the Olympics

this year

VIEWING HABITS AND SOCIAL MEDIA

of viewers give TV Olympics events

their full attention56%(they don’t use their phones)

That goes to 66% for those with an HHI of $75K or higher

of viewers say that if they miss

an event, the first place they look for results is on social

media

40%

For those ages 18 - 34:

After the Olympics:

53%

HOW BRANDS CAN GET INVOLVED

56% want brands to provide

behind-the-scenes content on athletes and

teams during the Olympics

45% want brands to provide access and tips from Olympic

athletes on their sport

Mindshare North America surveyed 1,034 people across the U.S. through The Pool, ages 18 and up, both viewers and non-viewers. In this infographic, HHI refers to annual household income.

say social media mentions of the Olympics makes

them want to tune in more

(Viewers with an HHI of $75K or higher)

23%

LOCATION ISN’T EVERYTHING

29% watch because of patriotic enthusiasm

INSIDE THE 2016 SUMMER OLYMPICS

INSIDE THE 2016 SUMMER OLYMPICS

WHAT BRANDS SHOULD KNOW ABOUT VIEWERS