Inside the Human Mind!Inside the

Human Mind!

Objective #1: Explain the differences among

creativity and innovation

• Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities

• Innovation- the ability to apply creative solutions to problems and opportunities to enhance or to enrich people’s lives.

Objective #2: Describe why creativity and innovation

are such integral parts of entrepreneurship

• Entrepreneurs must see the potential locked within their business/products, and must discover which “key” unlocks the market/demand for their business.

• “Paradigm Shift”

Paradigm• A preconceived idea of what the

world is, what it should be like, and how it should operate.

Read These Statements

Paris

In the

the Spring time

Once

In a

a Lifetime

A Bird

In the

the Hand

Did You See The Extra Word?

• Most likely you didn’t, why not?

• We see what we expect to see!!

• Past experiences shape the ways in which we perceive the world around us!

• Why are children so creative and curious?

What Do you See?

What do You See?

What Do You See?

Can We Learn to Be Creative?

By overcoming paradigms and by suspendingBy overcoming paradigms and by suspendingconventional thinking long enough to consider conventional thinking long enough to consider

new and different alternatives!new and different alternatives!

Yes!

How Creative Are You?

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How Creative Are You?

Fortune 500 Scattered Showers

Triumph of the Spirit

Grace Period

Rhodes Scholar I Understand Spring Break Media Bias

Two for One Stock Split

Blue in the Face High Intensity Spreadsheet

Objection Overruled

Web Links Rolls Royce Tomb of Tutankhamen

Self Quiz: Left or Right?1. When you walk into a classroom or auditorium, which side do you sit on Left or

Right?

2. When taking a test, what style of questions do you prefer?

Objective or Subjective

3. Do you often have hunches? Yes or No

4. When you have hunches, do you follow them? Yes or No

5. Do you have a place for everything and keep everything in its place? Yes/No

6. When you are learning a new dance step, is it easier for you to:

a. learn by imitating the instructor and getting a feel of the music

b. learn the sequence of movements and talk your way through the steps

7. Do you like to move your furniture several times a year, or do you prefer to keep it in the same place? (Keep/Move)

8. Can you tell approximately how much time has passed without a watch? Yes/No

9. Speaking in strictly relative terms, is it easier for you to understand Algebra or Geometry?

Self Quiz: Left or Right?10. Is it easier for you to remember people’s names or their faces?

11. When given the topic “school” would you prefer to express your feelings through drawing or writing?

12. When someone is talking to you, do you respond to the word meaning, or to the pitch and tone of what they are saying?

13. When speaking, do you use few gestures, or do you use many gestures?

14. Your desk where you work, is it neat and organized, or cluttered with stuff that you might need?

15. It is easier for you to read for main ideas or to read for specific details?

16. Do you do your best thinking lying down, or sitting up?

17. Do you feel more comfortable saying/doing humorous things or saying/doing well-reasoned things?

18. In math, can you explain how you got the answer, or can you get the answer but cannot explain how?

Self Quiz: Left or Right, Key1. (L) Left (R) Right

2. (L)Objective (R) Subjective

3. (L) No (R) Yes

4. (L)No (R) Yes

5. (R)No (L) Yes

6. (R) learn by imitating the instructor and getting a feel of the music

(L) learn the sequence of movements and talk your way through the steps

7. (L) Keep (R) Move

8. (L)Yes (R)No

9. (L) Algebra (R)Geometry

Self Quiz: Left or Right Key10. (L) Names (R) Faces

11. (R) Drawing (L) writing

12. (L) Respond to the word meaning

(R) Pitch and tone of what they are saying

13. (L) Use few gestures (R) Use many gestures

14. (L) Neat and organized (R) Cluttered with stuff that you might need

15. (R) Read for main ideas (L) Read for specific details

16. (R) Lying down (L) Sitting up

17. (R) Saying/doing humorous things

(L) Saying/doing well-reasoned things

18. (L) You explain how you got the answer

(R) You get the answer by cannot explain how

Right-Brained, Creative Thinkers

• Always ask, “Is there a better way?”

• Challenge custom, routine, and tradition.

• Are reflective.

• Are prolific thinkers.

• Play mental games.

Right-Brained, Creative Thinkers

• Realize that there may be more than one “right” answer.

• See mistakes as pit stops on the way to success.

• See problems as springboards for new ideas.

• Relate seemingly unrelated ideas to a problem.

• Have “helicopter skills.”

Left-Brained or Right-Brained?

• Entrepreneurs need both left-and right-brained thinking. – Right-brained thinking draws on divergent

reasoning, the ability to create a multitude of original, diverse ideas.

– Left-brained thinking counts on convergent reasoning, the ability to evaluate multiple ideas and to choose the the best solution to a problem.