inside the mind of the modern job seeker

Inside the Mind of the Modern Job Seeker

Kassandra Barnes, Director of Product Marketing & ResearchTwitter: @ChiCityK @CBforEmployers

CareerBuilder’s 2016 Candidate Behavior Report

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Housekeeping

Kassandra BarnesDIRECTOR, PRODUCT MARKETING AND RESEARCH

Kassandra Barnes leads the overall strategy and execution of product marketing and customer intelligence efforts at CareerBuilder including go to market strategy, positioning, sales enablement, thought leadership, market intelligence and customer insights. In addition to thought leadership research, Kassandra manages on-going customer research including satisfaction, loyalty and market intelligence to enhance and drive improvements to the customer experience at CareerBuilder.

Within CareerBuilder, Kassandra is the subject matter expert on candidate behavior and how the digital landscape has changed the way people search for jobs.

Kassandra received an undergraduate degree in Sociology from Transylvania University. She earned her M.A. in Communications and Media Studies from William Paterson University.

© 2016 CareerBuilder

1) New Trends in Talent Acquisition

2) The Search Process for the Modern Job Seeker

3) Ways to Build a Better Candidate Experience

What We’ll Talk About:

Current State of Recruitment

© 2016 CareerBuilder5

Emerging Workforce Post-Recession Thinking Technology Disruptors

1 2 3

Is it Getting Harder or Easier?


52%say it’s hard

to find the rightcandidate with theappropriate skills

72%

say technologyhas made themmore efficient

Does this look familiar?

Does this look familiar?

7 in 10 feel finding and hiring the right candidate has become more impersonal in the past 10 years

Time to Get Back to Basics


The Process is Complicated Today


Job Seeker Employer

Career Pages

Job Postings

Social Media

Online Application

Process

Emails

Online Review Sites

Networking with

Colleagues

Interviews

Assessments

Let’s Make it Less Complicated.


Job Seeker Employer

The Basics of the Process? Questions and Answers.


Top Job Seeker Questions

What would be my day to day job?

What’s the average pay?

What’s the company like?

Where is the company located?

Top Employer Questions:

Do their skills match what we want?

What are their current skills?

What is their work history?

What soft skills do they have?


Really, It’s One Big Question.


Are You the Right One?


So...

Let’s date.

The Search Process Today





1Attraction

2Uncertainty

3Exclusivity

4Engagement

Three Places to Improve Your Candidate Experience


Third Impression:

Is it easy to build a relationship?

Second Impression:

What else canI find out about you?

First Impression:

What do I firstsee and like about you?


The First ImpressionWhat do I first see about you?

The First Thing We See


Job Postings Resumes

What’s Wrong with Job Postings?


Less Than a Thirdof employers feel they write job postings

well.

Nearly HalfOf job-seekers say they only skim

your job postings.

Your job posting is your dating profile – so be specific!


1) Move required skills/qualifications towards the top.2) Shorten your “about us” paragraph. 3) Include salary information – even if it’s a range.4) Include your EXACT location/address.5) Use bullets – not paragraphs.

What’s Wrong with Resumes?


More than Halfof employers say resumes do not provide

enough information to make an initial decision.

Job-Seekers Agree.Majority feel a resume does not portray

who they are as a candidate.

Back to Basics: Communication


Job-Seekers Want to Talk to You First

7 in 10prefer to talk to a recruiter or hiring manager prior to applying

so they can ask questions

70% said it would be helpful if candidates could directly contact you with questions about your job postings to assess whether they are the right fit or not before applying.

Back to Basics: Communication


Employers Agree Too:


The Second ImpressionAre you too good to be true?

We can learn a lot about one another.

16 Resource

sUsed by Job Seekers in the

Search Process

15 Resource

sUsed by Employers in the

Search Process

What Do Job Seekers Want?


Money Work-Life Balance

AdvancementOpportunities

Tell Job Seekers What You Want


55%of job seekers say it is difficult to understand

what it would be like to work at a particular organization

Back to Basics: Tell People What Your Company is About



The Third ImpressionCan we make this official already?

Have you tested your apply process?


31% of employers have applied to one of their open jobs

Back to Basics: Make it Easy to Apply


Search the way I want.

Let me search quickly.

Let me date you longer.

Clear ways to learn more about you.

Back to Basics : Remove My Anxiety


Back to Basics: Transparency


Please allow yourself at least 45 minutes to complete your

online application and assessment.

Back to Basics: Shorter is Always Better


Average job-seeker applies to 6 different jobs.

30 minutes x 6 jobs = 3 hours + 11 hours / week researching

Lengthy Processes Will Cost You


One thing that will make job-seekers endure a long apply process?MONEY

Don’t Forget – There’s Always Other Options.


You Have

2 WeeksBefore Job Seekers Move

on


Building a Lasting Relationship

Does it stop here?


Don’t forget about the ones you didn’t select…


They need love too.

54%

Of employers claim to re-engage with candidates not

given offers.

Re-Engagement Will Be Your Differentiator


Candidates say it takes them 2 months or less to find a job

Re-Engagement Will Be Your Differentiator


3 years ago it took 6 months.

Remember the Basics


Make a great first impression.

1

Understand what else candidates can find out about you. Highlight the

good stuff!

2

Don’t overcomplicate the process. Keep it simple,

clear and quick to engage.

3

THANK YOU!Questions? [email protected]


mailto:[email protected]

inside the mind of the modern job seeker

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