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INSIDE: A note from the publisher Audience profile Editorial calendar Events Weekly newsletter Advertising rates & specs Contact us woodworkingnetwork.com/closets

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Page 1: INSIDE - Woodworking Network · WELCOME TO THE “NEW” CLOSETS & ORGANIZED STORAGE MAGAZINE! It’s not just a name change. In 2017, ... 2015 – $1.239 million ... New products

INSIDE:

A note from the publisherAudience profileEditorial calendarEventsWeekly newsletterAdvertising rates & specsContact us

woodworkingnetwork.com/closets

Page 2: INSIDE - Woodworking Network · WELCOME TO THE “NEW” CLOSETS & ORGANIZED STORAGE MAGAZINE! It’s not just a name change. In 2017, ... 2015 – $1.239 million ... New products

NOTE FROM THE PUBLISHER WELCOME TO THE “NEW” CLOSETS & ORGANIZED STORAGE MAGAZINE!

It’s not just a name change. In 2017, expect more from the Closets Group at Woodworking Network. We are building our audience reach and our goal is

100% requested circulation.

Our readers love the print magazine and asked that we expand the frequency so in 2017 we will deliver quarterly issues in both print and digital.

We’ve spoken to industry experts and they told us to deliver more stats, more business topics and

more products to help them stay competitive. In August 2016 we conducted a study and also worked with The Freedonia Group to further define the industry. For our study, we used our Closets & Organized Storage Database. Here’s what we learned:

The Closet, Garage and Home Storage industry was $5.6 billion in 2014. The industry is expected to grow by 3.5% each year to $6.7 billion in 2019**

All respondents are providing Closets, Garage and/or Home Organization Products. Here’s who they are:

53% Manufacturers

15% Independent Designers/Architects

14% Dealers

9% Retailers

9% Franchisers

Average gross sales volume in 2015 – $1.239 million

The respondents held these job functions:

76% Owners/Co-Owner

7% Corporate Management

7% Sales/Marketing

7% Designer/Architect

3% Production Management

Size of company by # of employees:

49% 1 to 5

33% 6 to 19

8% 20 to 4

10% 50 or more

79% of respondents do Closets and Garages

2016 business compared to 2015 business, 1st half results:

72% Better

23% Same

5% Worse

70% of respondents reported that builders and contractors are offering custom closets in new construction!

Our readers and the respondents from this research represent these business classifications:

• Closets & Storage Components

• Garage & Storage Cabinets & Components

• Cabinets, Residential and Commercial

• RTA Furniture & Components

• Designers & Architects

Laurel Didier,Publisher

** Size of industry stats from The Freedonia Group, July 2015

Page 3: INSIDE - Woodworking Network · WELCOME TO THE “NEW” CLOSETS & ORGANIZED STORAGE MAGAZINE! It’s not just a name change. In 2017, ... 2015 – $1.239 million ... New products

2017 CLOSETS & ORGANIZED STORAGE EDITORIAL CALENDARMONTH FEATURES CLOSING

DATEMATERIALS DUE

MARCH Cabinets & Closets Expo preview, April 11-13

Special advertising section exclusive to ACSP Members

Plus: Tiny homes storage ideas Top Shelf finalists revealed

02.10.17 02.17.17

JUNE Celebrity closets and garages with the wow factor

AWFS Las Vegas preview05.10.17 05.17.17

SEPTEMBER Focus on Design: What’s trending, helpful tips and how-to’s

New products and supplies roundup for closet, garage and storage organizers

08.10.17 08.17.17

DECEMBER 2018 Forecast and Trends issue: Closets & Organized Storage will talk to industry experts and the ACSP for trends and forecasts that will define 2018

11.10.17 11.17.17

2017 ADVERTISING RATESAll rates are gross and include 4/color

1X 4XACSP MEMBERS DISCOUNT RATE

FULL PAGE 3860 3200 3100

HALF PAGE 2200 1900 1830

1/3 PAGE 1350 1250 1150

1/4 PAGE 1100 1000 900

1/8 PAGE, CLASSIFIED ONLY 588 500 450

Page 4: INSIDE - Woodworking Network · WELCOME TO THE “NEW” CLOSETS & ORGANIZED STORAGE MAGAZINE! It’s not just a name change. In 2017, ... 2015 – $1.239 million ... New products

STAY ON TOP OF INDUSTRY TRENDS, PRODUCTS AND NEWS WITH THE CLOSETS & ORGANIZED STORAGE WEEKLY E-NEWSLETTER.

Don’t miss out on these additional closet and organized storage professionals by running your sponsored copy on the newsletter. Sent to more than 35,000 professionals every Thursday. Buy a text ad for only $500.00 net.

Send us your 50 words of copy and a photo. We’ll do the rest.

CLOSETS & ORGANIZED STORAGE ONLINE IS UPDATED REGULARLY WITH ARTICLES, NEWS, BLOGS AND MORE.

Check it out woodworkingnetwork.com/closets.

2017 CABINETS & CLOSETS CONFERENCE & EXPO, APRIL 11-13 2017, SCHAUMBURG, ILLINOIS SCHAUMBURG RENAISSANCE HOTEL AND CONFERENCE CENTER.

The only annual tradeshow specifically for cabinet, closet and organized storage professionals. Each year the show grows in attendance and exhibitors. The 2016 event was a sellout with more than 100 exhibitors and 800 qualified attendees in Pasadena CA. 2017 will be larger and better with a whole new conference lineup and expo floor activities. www.cabinetsandclosetsexpo.com

CONTACT US TODAY:

LAUREL DIDIERWest, SouthwestClosets Publisher /Custom Media [email protected]

ROB ROSZELLSoutheast, Mid-Atlantic, New [email protected]

RENEE STRITARMidwest, PA, [email protected]

BOOTH SALES ARE UP AND WE’VE ALREADY EXPANDED THE SHOW FLOOR!Contact your sales rep for exclusive sponsorship opportunities, but hurry they are going fast.