insider secrets for creating winning presentations. johnny... · insider secrets for creating...
TRANSCRIPT
Presentations That Sell Insider Secrets for Creating
Winning Presentations
Johnny “The Transition Man” Campbell, DTM, Accredited Speaker
My Mission
Keys For Crafting
“Winning Presentation That Sells
Your Products and Services
What is the Cost of a Bad Presentation?
Sales/New ClientsTime & Money
Bad Presentations Cost You
What is your time worth? What is a prospect/new client worth?
Market Share(Competition)
Bad Presentations Cost You
Productivity(Team Performance)
Bad Presentations Cost You
Marketing Opportunities(Revenue)
Bad Presentations Cost You
(2) Reasons Why Most Business Professionals Fail To Present a Message That Sells More of Their Products or Services?
The (3) Presentation Anxieties
Presentation Organization
………….What is a………….
(Your Message ) Gives You
Your Position & Helps You
Market & Promote
Sell The Message & The Promise
Keys for Crafting a
Presentation That Sells
What is Your Presentation Goal/Outcome
1. Leads
2. Sales
3. Business Partners
4. Better Team Performance
5. Brand Awareness
Key (1) Know Your Outcome
Key (2) Know What Your Selling
Key (3) Know Your Audience
Key (4) Know The Objections
Key (5) Know Your Timeframe
Key (6) Know Your Timeframe
Key (7) Know Your Story
The (2) Parts To A Speech
1. The Message
2. The Stories
1. The Message = Idea or Outcome
2. The Stories - Support the Message
Your Product Must Offer The Audience
1. Pain Relief
2. Their Desired Outcome
3. Assurance/Confidence /Certainty
How to Open a Presentation:
If The Audience Knows:
1. Your Product & Their Issue – “Start With Their Desired Outcome"
2. Their Issue but (Not) Your Product- "Start With Their Issue”
Presentation That Sell Selling Tip
Key (8) Know Your Close
Putting It All Together
1. Know Your Desired Outcome
2. Know Your Product & Services
3. Know Your Audience
4. Know Your Objections
5. Know Your Time Frame
6. Know Your Environment
7. Know Your Story
8. Know Your Close
Keys for Crafting a
Presentation That Sells
OPPORTUNITYNOWHERE
“Practice isn’t the thing you do once you’re good. It’s the thing you do that
makes you good.”– Malcolm Gladwell, Outlier
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