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WHO The leading consumer advocate network to boost great brands and products WE ARE 25 Countri es +500 Campaig ns 450.OOO Embassadors Member

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Page 1: Insiders powered by SOAP

WHO The leading consumer advocate network to boost great brands and products

WE ARE25

Countries+500

Campaigns

450.OOOEmbassadors Member

Page 2: Insiders powered by SOAP

WHO The leading consumer advocate network to boost great brands and products

WE ARE25

Countries+500

Campaigns

450.OOOEmbassadors Member

OUR Believers

Page 3: Insiders powered by SOAP

OUR Believers

The leading consumer advocate network to boost great brands and products

WHOWE ARE

WOM48%

why WOM?trust ads on

social networks

62%trust

ads on TV

60%trust print ads

48%trust

online ads

84%of people trust

recommendations from people they

know

Nielsen Global Trust in Advertising, 2013-2014

Page 4: Insiders powered by SOAP

WOMOffline Conversations

OnlineOpinions

Peer-to-PeerSAMPLING

Consumer Insigths

& Endorsem

ent

SEO (Brand

reputation)

Experience 360ºACTIVATION

Offline

OnlineClosed Plataform of Brand Ambassadors

Page 5: Insiders powered by SOAP

WOMNew proof of power ofWOM

WOM impression1

At least

DRIVES SALESmore than paid media

Source: IRi benchmarks. Results from 527 Marketing Mix Modelling studies. UK, 2015

Page 6: Insiders powered by SOAP

WOM impression1

At least

DRIVES SALESmore than paid media

Source: IRi benchmarks. Results from 527 Marketing Mix Modelling studies. UK, 2015

New proof of power ofWOM w o r d o f

MOUTHAMPLIFIESThe effect of Paid

Media by

15X

Page 7: Insiders powered by SOAP

HOW WE translateWOM?

A 4 STEPS CAMPAIGN

Page 8: Insiders powered by SOAP

CAMPAIGNS

Unique Platform

Earned Media

More than 6 Points of Contact

Customize each

Campaign

DIFERENTIATION FACTORSWhy we areTHE BEST

for you

Page 9: Insiders powered by SOAP

CASES