Insider’s Secrets to Making Money With Social Media

By Brian Offenberger CeM, CSMAJune 3, 2016

Today’s Discussion Points

Generating Sales Leads

Using LinkedIn

Setting Up Alerts

Questions & Answers

Meet Brian Offenberger

World’s Largest Network

• Who you want

• Where they are at

• What are needs and desires

What is LinkedIn?

• Place to be found

• Place to find

• Place to connect

• Place to share

Quick Stats

• 380 million users

• 108 million in US

• 200 countries and territories

• 56% male / 44% female

• 24 supported languages (not all on mobile)

• 13% of users don’t have a Facebook account

• 59% don’t use Twitter

Prospecting on LinkedIn

#1. LinkedIn Advanced Search

Advanced Search Capabilities

• Name and title

• Location

• Company

• School

• Relationship

• Language

• Company size

• Seniority level

• Interests

• Years of experience

• Fortune 1000

• Function

Free Paid

#2. Profile and Update Views

#3. LinkedIn Connections Feature

#4. LinkedIn Groups

Invite Someone to Connect

Hi Brian,

We are fellow group members of the Security Industry Group and I value having involved Business contacts. It would be my honor to have you as a connection. Please join my network on LinkedIn.

Thanks,

Brian Offenberger CeM, CSMA

After Accepted Connection

Hi Brian,

Thanks for the LinkedIn connection! My company, Right On – No Bull Marketing, is an expert security industry marketing company specializing in online, social media and mobile marketing. I was part of the senior management team for an SDM Dealer of the Year and was the Director of the Western U.S. for one of the world’s largest integrators. My radio show about online marketing best practices was voted by marketing pros as the world’s third best source for search marketing information.

If we can help you in any way, please let me know.http://www.righton-nobull.com/security/

Thanks,BrianCEO, Right On – No Bull Marketing602-412-3168, ext. 801https://www.facebook.com/RightOnNoBull

Identifying And Interacting On LinkedIn Groups

Identifying And Joining LinkedIn Groups

What To Post And Share With Groups

Creating LinkedIn Groups

Profile Building and Optimization

Profile is Your Brand

Keywords

Sections of a LinkedIn Profile

• Professional headline

• Professional picture

• Custom links

• Professional summary

• Skills and experience*

• Public display settings*

Optimizing Professional Headline

• Include important keywords

– Use different titles someone will search for

– Write a descriptive headline of what you do with keywords in it

• 120 character limit

– Utilize character limit

Choosing A Profile Picture

• Unprofessional • Professional

Adding Custom Links

Enhancing Your Professional Summary

• Use important keywords

• Go the 2,000 character max

• Make it easy to read

• Include call to actions and contact info

Tips for Your Professional Summary

• Have one

• Use all 2000 characters

• Tell a story

• Establish your credibility

• Write from the perspective of the reader

• Match the reader’s tone

• Break it up

• Include contact information

Skills and Endorsements

• Add priority skills

– Up to 50 skills using 61 characters per skill

• Get people to endorse you

– Send them a LinkedIn message

– Endorse them first to get ball rolling

Recommendations

Public Display Settings For SEO

Profile View Settings

Tools And Resources

Mobile – LinkedIn Mobile App

Social Selling Index

Help – LinkedIn Help Center

Your Action Plan

• Optimize your profile

• Join 10 relevant groups

• Invite 10 new people to connect with you each day

• Spend 20 minutes each day on engagement activities

Stay Connected

Phone: (602) 412-3168 x 801

Website: www.RightOn-NoBull.com

Email: Brian@RightOn-NoBull.com

Facebook: www.facebook.com/RightOnNoBull