insideview spring 2015 031115 -...

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GlobalTelevision @Global_TV GlobalTV.com/rss GlobalTV.com Conventional TV is still the very best way to reach a large audience quickly and consistently. Millions of Canadians tune in to Global every week to be informed and entertained. It starts nightly with our leading newscast, Global National , which is followed by the country’s most compelling primetime schedule. Global has a variety of programming that continues to be successful, including the hit series The Blacklist, and proven performers like Survivor , NCIS, Bones and The Good Wife. This Spring/ Summer 2015 is not to be missed - with shows like Big Brother Canada, Remedy and Under the Dome to highlight a few! It’s no surprise that today’s hottest shows and biggest stars have a home on Global.

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Page 1: InsideView Spring 2015 031115 - media.shawmedia.camedia.shawmedia.ca/.../insideview_2015_global.pdf · RBC Canadian Open, and the best tournaments in between, golf fans won’t miss

GlobalTelevision @Global_TV GlobalTV.com/rssGlobalTV.com

Conventional TV is still the very best way to reach a large audience quickly and

consistently. Millions of Canadians tune in to Global every week to be informed and

entertained. It starts nightly with our leading newscast, Global National, which is

followed by the country’s most compelling primetime schedule. Global has a variety

of programming that continues to be successful, including the hit series The Blacklist,

and proven performers like Survivor, NCIS, Bones and The Good Wife. This Spring/

Summer 2015 is not to be missed - with shows like Big Brother Canada, Remedy and

Under the Dome to highlight a few! It’s no surprise that today’s hottest shows and

biggest stars have a home on Global.

Page 2: InsideView Spring 2015 031115 - media.shawmedia.camedia.shawmedia.ca/.../insideview_2015_global.pdf · RBC Canadian Open, and the best tournaments in between, golf fans won’t miss

For more information, please visit ShawMedia.ca

NEW SEASONSSurvivor Survivor, the longest-running reality competition series, hosted by Jeff Probst, is returning for its 30th season. This season will feature a unique twist where the castaways will be broken up into three tribes of all new players representing the cross section of American society - White Collar, Blue Collar and No Collar.

Survivor

Remedy A critically acclaimed, proven performer, this high stakes, primetime medical drama from creator and showrunner Greg Spottiswood (King), follows the Conner family’s trials and tribulations, while zeroing in on the distinct “upstairs/downstairs” dynamic of a downtown hospital. Season two kicks off nine months after the finale with each member of the Conner family pulled out of their comfort zones and Bethune Hospital in the midst of a colossal shake up. Griffin Conner (Dillon Casey) seems to finally be getting his life on track with plans to return to medical school and a serious girlfriend, but his dark and troubled past continues to haunt him. Meanwhile, Allen (Enrico Colantoni) must re-adjust following his demotion from Chief of Staff, while his daughters – surgeon Mel (Sara Canning) and new mom Sandy (Sarah Allen) – search to balance co-parenting baby Toby with work and play.

Remedy

Battle Creek Battle Creek stars Josh Duhamel and Dean Winters in a drama about two mismatched law enforcement officers. Their polar opposite views of the world and crime-solving breed frustration, disdain, humour and possibly a grudging respect as they clean up the hardscrabble streets of Battle Creek, Michigan. Detective Russ Agnew, a good but gruff, hard-boiled detective, has his world upended when strikingly handsome, charismatic Special Agent Milton Chamberlain opens an FBI field office at the police station and chooses Russ to be his partner. Milt’s polished sophistication and access to unlimited state-of-the-art equipment is impressive to his new co-workers in the absurdly underfunded department. As Russ and Milt work long hours together in the economically distressed city of Battle Creek, the question is: will it be Milt’s charm and endless supply of high-end resources or Russ’s old-fashioned cynicism, guile and deception that prove to be the keys to catching the bad guys in his beloved hometown?

NEW SERIES

Battle Creek

Page 3: InsideView Spring 2015 031115 - media.shawmedia.camedia.shawmedia.ca/.../insideview_2015_global.pdf · RBC Canadian Open, and the best tournaments in between, golf fans won’t miss

BIG BROTHER CANADA

Season 3 fi nds a new home on Global, and a fresh group of strangers from across the country will be plucked from their homes to move in to the Big Brother Canada house, outfi tted wall-to-wall with cameras and microphones that capture their every move. Week by week, houseguests are eliminated as they compete in a series of challenges that test both physical and intellectual strength, and better their odds at the grand prize!

7 out of 10 fans will tune in for the next episode!

Over 122,000 fans registered on our highly interactive Big Brother Canada website

generating over 1.7 million votes

Viewers are loyal to the Big Brother franchise! 2 out of 3 viewers also watch

Last year’s #1 specialty reality program returns with a highly engaged fan base:

Please contact [email protected]

for more details on opportunitiesSource: Numeris PPM Data, SP14 (Dec30/13-Jun1/14) – excludes Olympic dates, Total Canada , based on 3+ airings excluding sports, based on A18-49; Adobe Analytics 2014 BigBrotherCanada.ca

Page 4: InsideView Spring 2015 031115 - media.shawmedia.camedia.shawmedia.ca/.../insideview_2015_global.pdf · RBC Canadian Open, and the best tournaments in between, golf fans won’t miss

Extant SEASON 2Academy Award® Winner Halle Berry returns for the serialized drama Extant, a mystery thriller about a female astronaut trying to reconnect with her family when she returns after a year in outer space. Her experiences lead to events that ultimately will change the course of human history. Season 2 will be the start of Molly’s search for her alien off spring. Extant is a co-production of CBS Television Studios and Amblin Television. Steven Spielberg, Greg Walker, and Mickey Fisher wrote the script, and Brooklyn Weaver, Justin Falvey and Darryl Frank will serve as executive producers. Halle Berry will serve as co-executive producer.

Big Brother SEASON 17This voyeuristic unscripted series is guaranteed to deliver the heat as Big Brother returns for its 17th season. Houseguests are observed 24/7, revealing all the intense drama, gossip, scheming and of course, showmance, as they try to win the $500,000 grand prize.

PGA TourGlobal is the home of premier golf. From the Masters to the RBC Canadian Open, and the best tournaments in between, golf fans won’t miss a swing as they watch the sport’s best players on Global. 

Extant

Big Brother

Under the Dome SEASON 3The successful second season of Under the Dome was last summer’s top scripted series, and continued the story of a small town that was suddenly and inexplicably sealed off from the rest of the world by an enormous transparent dome. Under the Dome is produced by CBS Television Studios in association with Amblin Television. Steven Spielberg and Stephen King.

Rookie Blue SEASON 6Season 5 ended with two bombs being dropped on the offi cers of 15 Division – the explosion in the evidence room, and the revelation that Sam’s ex-girlfriend Marlo is pregnant with his baby. Last season, the offi cers at 15 Division unearthed their sins of the past – dug through them, aired them out, and paved the way to move forward. They have all grown and are more resilient than ever. This season, they will have to learn to embrace living in the grey areas, because life is complicated and the best laid plans are just that. They will learn that sometimes the unpredictable things life throws our way turn out to be exactly what we need. 

Under the Dome

Rookie Blue

For more information, please visit ShawMedia.ca

Page 5: InsideView Spring 2015 031115 - media.shawmedia.camedia.shawmedia.ca/.../insideview_2015_global.pdf · RBC Canadian Open, and the best tournaments in between, golf fans won’t miss

• Responding to growth in the mobile marketplace, the newly redesigned GlobalTV.com seamlessly adapts to virtually any size screen, auto-detecting your device and serving content and ads accordingly. More than just a visually striking website, the new GlobalTV.com includes enhanced measurement capabilities to better understand time spent and video user behaviours. Other key features include newly designed premium show branded microsites, enhanced ad viewability and monetization opportunities, incentives to authenticate, and improved content merchandising and discovery

• GlobalTV.com introduces a new state-of-the-art web video playback experience. Completely rebuilt from the ground up, features of this next generation video product include frictionless transitions between content and ads, improved player stability, mobile catalogue support, ad countdowns and an intelligent end of clip component to further encourage content discovery and video consumption

• Global Go allows users to sign in using their TV service provider credentials to access full library of Global Go content, watch Live TV whenever and wherever they want

• Global Go App (iOS + Android) reports over 2 million total downloads since launching

• 64% of all unique visitors are key A18-49 (Index 127) demo

• 120,272 fans on Facebook, 114,000 followers on Twitter

HIGHLIGHTS RETURNING FAVOURITES

NEW TO GLOBAL

MONTHLY AVERAGES

DIGITAL GLOBALTV.COM

• Electrifying Spring/Summer favourites return including Under The Dome and Rookie Blue. Global also introduces the new series Battle Creek by creator Vince Gilligan (Breaking Bad).

1,400,000 unique visitors 7,400,000 page views9,500,000 video segment views (GlobalTV.com + Global Go apps)

Source: Unique Visitors data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profi le data: comScore Inc. Media Metrix. 3-month average ending November 2014, 2+ online audience. Page View and Video data: Adobe Analytics, 3-month average ending November 2014. ComScore Metrics are based on traffi c going to all sites defi ned under “GlobalTV.com” Big Brother Canada data: Adobe Analytics, February 2014 – May 2014

• Global is gearing up for fan-favourite Big Brother Canada, which makes its Global debut in March. Last year, BigBrotherCanada.ca saw fan engagement reach an all-time high, with 1,600,000 unique visitors, 46,000,000 page views, and over 1,400,000 votes from viewers eager to infl uence the show. Season 3 promises to be bigger than ever, with even more exciting opportunities for our audience to engage with the houseguests and impact what happens in the Big Brother Canada house

• Global is also bringing the next generation of legendary Second City comedy talent to Shaw Media screens in The Second City Project, led by Bob Martin (Slings and Arrows). Designed to bring premium sketch comedy to Canadian television as well as meet the insatiable appetite for short-form comedy on digital platforms, this series of vignettes will weave together the evolution of a comedy sketch from its inception in the writers’ room to the fi nal produced piece. The sketches will premiere in short form on GlobalTV.com and Global Go, and will be packaged as a series of on-air specials for Global

Page 6: InsideView Spring 2015 031115 - media.shawmedia.camedia.shawmedia.ca/.../insideview_2015_global.pdf · RBC Canadian Open, and the best tournaments in between, golf fans won’t miss

HIGHLIGHTS MONTHLY AVERAGES

• ETCanada.com is the daily destination for the latest entertainment news, celebrity photos and videos. Covering Hollywood headlines and features on Celebs, Style, Movies, TV and Music, ETCanada.com also brings fans up-to-the minute news on the biggest awards shows and special events

• Coming this Spring: Full coverage of Toronto Fashion Week: March 23 – 27, 2015. ETCanada.com gives users a front-row seat to all the trends on the runway with photos, videos and more!

• Ongoing: Rdio Sessions @ The Orange Lounge is the exclusive music series that off ers unparalleled access to candid interviews, behind-the-scenes photos and intimate studio performances featuring the world’s leading artists. Musicians featured on ETCanada.com include Lorde, Imagine Dragons, Sarah McLachlan and more internationally acclaimed music stars!

• ETCanada.com’s featured awards section drove 1,700,000 page views in 2014 awards season. Style section also reached the all time high with 1,300,000 page views in November 2014

• 67% of visitors are in the key A18-49 (Index 132) demo

• 154,000 followers on Twitter

113,000 unique visitors

5 million page views (8% increase YoY)

Source: Unique Visitors data: comScore Media Metrix, Multi-platform data, 3-month average ending November 2014, Base: Total Canada, All Locations, 2+ digital audience. Profi le data and Unique Visitors YoY increase: comScore Inc. Media Metrix. 3-month average ending November 2014, 2+ online audience. Page View and Video data: Adobe Analytics, 3-month average ending November 2014. ComScore Metrics are based on traffi c going to all sites defi ned under “ETCANADA.COM”. Award site section: Adobe Analytics, January 2014

DIGITAL ETCANADA.COM

Page 7: InsideView Spring 2015 031115 - media.shawmedia.camedia.shawmedia.ca/.../insideview_2015_global.pdf · RBC Canadian Open, and the best tournaments in between, golf fans won’t miss

Demographic Profile% A18+ AMA, English Canada

Mal

e

Fem

ale

18-3

4

18-4

9

25-5

4

OM

P

HH

Inco

me

$75K

+

Mai

n Sh

oppe

r

Wor

k 30

+ H

ours

/wk

Ow

n Th

eir

Hom

e

Source: Numeris (BBM Canada) PPM data, %A18+ AMA, English Canada, M-Su 7p-11p (Sept 15/14 – Dec 7/14)

Key Research Findings

AUDIENCE

48 44 52 56 21 19 43 40 45 43 38 39 36 38 43 44 77 77

12 13

Total TV Global

Our viewers are active consumers who spend their money on a variety of consumer products and services.

Global viewers are style savvy. Viewers of Hawaii Five-O (119), The Young and the Restless (136), Days of Our Lives (134) and ET Canada (137) enjoy keeping up to date on changes in style and fashion

Bones viewers (120) frequently go to the movies, as do viewers of Survivor (124), The Good Wife (136), 16X9 (125), The Talk (140), Saturday Night Live (145) and The Simpsons (146)

Fans of The Good Wife (139), Global National (116), Survivor (132), and ET Canada (153) feel more confident when they know they look their best

Survivor (120), The Good Wife (138), Hawaii Five-O (122), Bones (116), Global News Hour (112), NCIS (124) and NCIS: LA (128) attract viewers who are financially responsible and rarely make a financial move without consulting with an expert

• Survivor is the #1 reality program after 29 seasons across key advertising demos

• NCIS is the #1 drama in Canada (2+)

• NCIS:New Orleans is the most watched program in its time slot (2+) and is Global’s #1 new show of the season

• Hawaii Five-O is the #1 drama on Friday nights across key demos and has increased its audience by 7% Fall over Fall for the key A18-49 demo

• The Blacklist ranks in the Top 20 against key advertising demos

• Chicago Fire has increased its audience across key demos by 22-26% and is a Top 20 station against F18-49 and F25-54

• Global News continues its reign as the #1 news program in Western Canada

• Global New Hour has increased audiences in key demos nationally by up to 7% and Global National experienced increases of up to 18%

• Saturday Night Live is the #1 late night television program across multiple demos

• The Young and the Restless is the #1 daytime program nationally across key advertising demos

• Global increased its audience Fall over Fall by 5% for full day and by 6% in prime time (2+)

Global viewers of NCIS (118), NCIS:LA (135), Hawaii Five-O (127), Rookie Blue (113), Global Morning Show (119) and Global News Final (128) are more likely to invest in home improvements/remodeling

Fans of The Simpsons (119), Family Guy (127) Saturday Night Live (117), Entertainment Tonight (113) and Global Morning Show (110) like to buy products that offer the latest in new technology

Global National viewers (115) prefer full size/luxury vehicles as do the viewers of Global News Final (114) and Hawaii Five-O (114)

Fans of Survivor (123), The Simpsons (131) and Family Guy (120), ET Canada (127), The Young and the Restless (140), Days of our Lives (126) and Global Morning Show (123) like to have a wide variety of snacks

Source: PMB Fall 2014 2-year readership database, English Canada, Index based on Comp% of A18-54 vs. population

Source: Numeris (BBM Canada) PPM Data / Total Canada unless otherwise noted, rankers based on 3+ airings, FL13 (Sept 9/13-Dec8/13),FL14 (Sept 15/14-Dec 7/14)