INSIGHT: THE BRAND, THE FAMILY, THE MOVEMENT

INSIGHT BRAND PROFILE | THE BRAND, THE FAMILY, THE MOVEMENT

INSIGHT TODAY

TIMELINE

HOW WE BEGAN

BRAND VISION

BRAND VALUES

BRAND POSITIONING

CONSUMER SEGMENTATION

CONSUMER PROFILE

COMPETITIVE LANDSCAPE

STOCKISTS

GLOBAL DISTRIBUTION

PRODUCT

MARKETING STRATEGY

SPECIAL PROJECTS

AWARDS

WHAT PEOPLE SAY

PRESS & CELEBRITY HIGHLIGHTS

CONTACTS

THE BRAND, THE FAMILY, THE MOVEMENT

From its humble beginnings in the Northern Beaches of Sydney, Australia as a surfboard company, Insight today continues to pay homage to its surf heritage yet leads a lifestyle that encompasses all that is surf, skate, art, music, fashion and popular culture. With an ever-evolving creative mindset and defining what it truly means to flaunt self-expression and look at the world with di!erent eyes,"Insight owns its unique identity, creating its own brand of counter culture. " Insight Founder Drew Down has borne the fruits of his labour through having a willingness to take a chance. Along with Creative Director Steve Gorrow, their visionary demeanors have catapulted the brand into cult worldwide status, proving to be a creative powerhouse that constantly challenges a monotonous industry. Intrinsically linking popular culture and the brand’s surf heritage with a darker socio-political undercurrent, Insight has been able to elevate the status of ad campaigns to cultural commentaries and collectible artworks. From 7 Rooms and Mad World (2004), Summer Cannibals and Kill The Boredom (2005), Heros Of Xerox and Days Of The Strange (2006) Dead Modern (2007), Zoup and Good Morning Pluto (2008), Dopamine I and II (2009), Repeat After Me; I Am Free (2010) and Untitled (2011 - 2012), Insight continues to mastermind some of the most revered campaigns the industry has ever seen, challenging convention and picking up numerous accolades along the way. " A collective of like-minded creatives working together on a brand they believe in, Insight’s family reaches far and wide. Made up of designers who follow their instinct to create unique clothing, together with a global community of artists, Insight’s artistic approach provides the brand with a solid foundation. " Creating clothing which satisfies core ASR accounts as well as fashion / lifestyle retailers, Insight is sold in 34 countries around the globe and is stocked in some of the world’s most illustrious retailers including American Rag and Urban Outfitters (USA), Topman and ASOS (UK) Citadium (FRN), General Pants (AUS) and Beams (JPN) to name but a few. " A natural progression and evolution of the brand, Insight has three flagship stores, two in Bali, Indonesia and one in Venice Beach, USA, each of which provide a unique platform to showcase the brand in its entirety. " In an industry which has remained unchanged for so long, Insight stands out, exciting and challenging the weary. The forward thinker, the provider of unexpected twists, and purveyor of cool, Insight creates" an aesthetic which challenges and engages, o!ering a sense of the ridiculous and a distinct counter-culture of its own.

INSIGHT BRAND PROFILE | INSIGHT TODAY

1993: Insight launches o#cially as a surfboard company after shaping boards since the mid '80s. Run then by ex-professional surfer Drew Down and shaper-to-the-stars Greg Webber, Insight sponsors some of surfing's greatest from the get go, including Shane Herring, Barton Lynch, Mike Rommelse, Greg Day, Jamie Brisick, Wendy Botha and in more recent times Ozzie Wright, Christian Fletcher, Kai Otton and Luke Stedman. 1997: Down and Webber split, with Down retaining ownership of the company trademark and surfboard factory. Webber goes on to develop his own brand, Webber surfboards. Down develops a collection of t-shirts and hats, supporting the promotion of the surfboards. Encouraged by the demand, the range soon evolves to include boardshorts, walk shorts and fleece tops. 1998: George Gorrow, who would later co-found Australian premium denim label ksubi (and became partners in Insight with Down), lends his creative talent to Insight apparel, developing Insight, over the years, into one of the most cutting edge lifestyle apparel brands within the ASR market. 1999: Insight grows so significantly that Down and Gorrow decide to take on a third partner to help expand the brand on an international level, enter Mark Byers, an experienced apparel business manager and avid surfer. 2000: Insight boasts an all-encompassing product selection for both men’s and women’s segments, bringing with it, a district di!erence, an undefined artistic appeal, and above all, reinvigorating a stagnant industry. 2002: Insight launches the Upstarts Surf Art Tour, a showcase of international art featured on surfboard blanks. The exhibition goes on to travel around the world for the next two years. 2004: Moving into a new global headquarters in the Eastern Suburbs of Sydney, Australia, Insight hires a senior management team that catapults the brand into the international arena, and so, the Bleach brand house is o#cially founded. The same year, Insight launches 300 Seconds, a short film contest which travels around the world looking to discover hidden talents within popular culture. 2005: Insight launches into key international markets, securing key retailers including Beams in Japan, Urban Outfitters in the UK, Jacks in the USA and Lane Crawford in Hong Kong. The same year, Insight tours is skate team around Australia, making an impact in the world of skate. 2006: Insight opens its European operations, based in Biarritz, France. Shortly after, a North American HQ, based in Venice Beach, California, is also opened. 2007: Insight win's its first (of many to come) award at SIMA (Surf Industry Manufacturer's Association) for the Best Men's Marketing Campaign Of Year for - Dead Modern. 2008: Insight win's two more SIMA awards, this time for Breakthrough Brand Of The Year and Best Men's Marketing Campaign Of Year for - Zoup. The same year, Insight takes part in Splendor In The Grass, one of Australia’s most sort after music festivals and collaborates with German collective Chicks On Speed on a capsule collection. 2009: Insight opens its first flagship store, located in Bali, Indonesia. This same year, Insight wins its first award at the European SIMA awards, for Best Marketing Campaign Of The Year - Dopeamine I and II and launches its Save The Planet, Eat Yourself pop up in Byron Bay, Australia. 2010: Insight wins yet another award at SIMA, this time for Women's Marketing Campaign Of The Year - Repeat After Me, I Am Free. The same year, Insight collaborates with photographer Peter Crawford on a capsule collection which pays homages to the late artists' work. 2011: Insight opens its first stateside flagship store, located in Venice Beach, California. It also win’s its 6th award at SIMA, this time for Women's Marketing Campaign Of The Year – Untitled and launches its collaboration with American artist Knitta Please. 2012: Insight opens its second flagship store in Bali, Indonesia. The same year, Insight launches its global E-Commerce platform and collaborations with hair products company, Uppercut and stationary company Miro Notebooks. Today: Insight retails in over 600 retailers within its domestic market (Australia), distributes to thirty-four countries around the globe, has three flagship stores (two in Bali, Indonesia and one in Venice Beach, USA) and creates a product and brand mix relevant to an active lifestyle (predominately surf and skate) and an artistic pursuit.

INSIGHT BRAND PROFILE | TIMELINE

INSIGHT BRAND PROFILE | HOW WE BEGAN

If you surf, you'll appreciate this. Insight began as a surfboard company in the mid 80s. " Run then by the likes of ex-professional surfer Drew Down and shaper-to-the-stars Greg Webber, Insight sponsored some of surfing's greatest, including Shane Herring, Barton Lynch, Mike Rommelse, Greg Day, Jamie Brisick, Wendy Botha and in recent times Ozzie Wright, Christian Fletcher, Kai Otton, Luke Stedman, Jared Mell and Warren Smith. " From its humble beginnings on the Northern Beaches of Sydney, NSW, Insight, from the start, prided itself on o!ering a unique product mix with international appeal. " Establishing a name, having provided the market with cutting edge design innovations, Insight fast became a brand to be reckoned with. " In 1997, Down and Webber spilt, with Down retaining ownership of the company trademark and surfboard factory while Webber went on to develop his own brand, Webber surfboards. " It was then that Down developed a collection of t-shirts and trucker caps, supporting the promotion of the surfboards. Encouraged by the demand, the range soon evolved to include boardshorts, walk shorts and fleece tops. At this time, George Gorrow, who later co-founded Australian cult denim label Ksubi (and became partners in Insight with Down), began to lend his creative talent to the clothing side of the business, developing Insight, over the years, into one of the most cutting edge lifestyle apparel brands within the industry. By the late 90s, Insight had grown so significantly that Down and Gorrow decided to take on a third partner to help expand the brand on an international level. " Mark Byers, an experienced apparel business manager and avid surfer saw the potential Insight had to o!er. "When I first looked at getting involved, I looked for three core strengths: strong and consistent leading edge design direction, grassroots surf culture and history and solid support from Australia's leading retailers. Insight had all three." " By 2000, Insight was set to take on the world, boasting an all-encompassing product selection, which brought with it, a district di!erence, an undefined artistic appeal, and above all, reinvigorated a stagnant industry. " Insight was here to stay, and stay it would, opening a newly located global HQ in the Eastern Suburbs of Sydney, Australia and hiring a senior management team that were to catapult the brand into the international arena, all the time pushing the boundaries of what the market would accept. " Expanding its reach beyond Australia, and providing international exposure and opportunity, Insight opened its European Operations, based in Biarritz, France in 2007, and shortly after, followed with a North American HQ, based in Venice Beach, California. " Today, in 2013, Insight retails in over 600 retailers within its domestic market (Australia), distributes to 34 countries around the globe, has three flagship stores (two in Bali, Indonesia and one in Venice Beach, USA) and creates a product and brand mix relevant to an active lifestyle (predominately surf and skate) and an artistic pursuit.

INSIGHT BRAND PROFILE | BRAND VISION

�• INSIGHT IS IRREVERENT

�• INSIGHT IS TONGUE IN CHEEK

�• INSIGHT IS REBELLIOUS

�• INSIGHT IS CLEVER

INSIGHT IS SYNONYMOUS WITH SURF, SKATE, POPULAR CULTURE AND FASHION AND INTERSECTS VARIED, IMPORTANT AND INFLUENTIAL SUB CULTURES. INSIGHT CREATES A JOURNEY FOR ITS CONSUMERS, TAKING THEM THROUGH THE ENTIRE CREATIVE PROCESS THAT IS INSIGHT, GIVING THEM A ‘ACCESS ALL AREAS’ PASS TO THEIR FAVOURITE PEOPLE, LIFESTYLES AND CULTURAL SURROUNDS. IN DOING SO, INSIGHT CREATES A WORLD OF ITS OWN, ITS OWN BRAND OF COUNTER CULTURE.

�• INSIGHT IS RELEVANT

�• INSIGHT IS A THOUGHT LEADER

Since the beginning, Insight has cultivated its own brand of counter culture, creating an alternative lifestyle for those actively involved in the surf, skate, art, music and fashion subcultures. Representing artistic expression, a freethinking philosophy and synonymous for its' tongue in cheek sense of humour and DIY appeal, Insight's approach has elevated the brand to a unique place within the youth market. Revolutionary in turning the core ASR market on its head, and breathing new life and excitement into a once stagnant industry, Insight has built a brand based on genuine integrity and legitimacy. Striving to be the evolution of the next big thing, and driven by a desire to breed a new generation of innovators, Insight has an authentic relevance to popular culture and a diversity which speaks to a global audience. At times rebellious and often the rule breakers, Insight leads by example and in doing so, challenges the status quo, all along, creating a unique and gritty hand writing of its own.

INSIGHT BRAND PROFILE | BRAND VISION

INSIGHT BRAND PROFILE | BRAND VISION

"We get paint on our hands and our look is colourful. Proudly disheveled, we can wear tailored pants while our shirt shows a hard days night. It's about being carefree, while walking with grace. Not obnoxious, yet still outspoken in classy fashion. Our days can start out salty but finish in the surrounds of a gallery with the most upper class of folk. We stick our finger up at the modern day rat race. We are educators to a stale industry. We've shown the youth how to match, piece together and wear cloth, with an air of defiance and originality never before seen in popular culture and the ASR market. We are us, not them, not anyone but ourselves." " Steve Gorrow, Insight Creative Director

Insight is a gathering of open-minded individuals. An artistic think tank for uninhibited ideas, where everyday, a collective of unique people meet to create, amongst fistfuls of things, mess and noise. Lead by a motley crew of designers and artists - young, idealistic and oozing creativity - the Insight family follow their intuition, cultivating their own brand of counter culture along the way. All about leading design, unique artwork, high quality production, eye catching marketing and thought provoking antics, Insight strives to create a brand ethos which acts to inspire youth culture with an alternative lifestyle. " Nurturing some of the surf and skate world's most humble yet radical folk,"Insight boasts a global family of individual talent, including the likes of Warren Smith, Jared Mell and Daniel Shimizu." Artistic dominance shines through in the form of the Insight Garage Artist Program, lead by Creative Director Steve Gorrow, and features internationally renowned artists such as Tomoo Gokita, Jiro Bevis, Tristan Ceddia and Madsaki. " Driven by all that is surf, skate, art, music, fashion and popular culture, Insight's visual identity is a clashing of aesthetics - pop culture, pop art, grit, DIY, bohemian and sometimes punk rock / rock 'n' roll sensibilities embody Insight’s counter culture platform. Boasting a 'catch your eye' appeal, a signature look, a little rough around the edges feel, Insight is created by humans with a genuine dedication to creativity who talk to all walks of life, and walk with individuals, expressionists and purists. Forward thinkers," providers of unexpected twists, and" purveyors" of" cool, Insight challenges and engages, o!ering a sense of the ridiculous"and a distinct counter culture of its own.

INSIGHT BRAND PROFILE | BRAND VALUES

INSIGHT BRAND PROFILE | BRAND POSITIONING

Independent thinker. Free spirit. Evolved soul. " The Insight consumer has a tendency to stand-alone. Rather than walk in a line, he or she seeks out the lead, and more often than not, aspires to be more than they already are. " Primarily targeting a youth focused market (who are actively involved in a variety of di!ering subcultures such as surf, skate, art, music and fashion), Insight's consumer is best described by a mind-set rather than age bracket and can be broken down into three key consumer categories. STREETWEAR | CORE SPORTS | LIFESTYLE

INSIGHT BRAND PROFILE | CONSUMER SEGMENTATION

STREETWEAR CONSUMER DEMO �• 21 to 30 years; �• Likely to work within the creative landscape; �• Variable income (will outlay on image no mater what). " INFLUENCE �• Leads cool and owns it; �• Sets trends and is highly original; �• Likely to evolve (move on) before the trend reaches popular culture. �• " HABIT" �• Highly aware of what is going on within the underground (anything to do with culture which the masses are not aware of); �• Loves the art of collaboration; �• Is a blogger, makes art and noise, consumers international magazines and has a broad taste in music; �• Is aware of (and may participate in) core sports (surf/skate) and is inspired by key athletes’ style/aesthetic. " SHOPPING �• Understands owns style and knows how to piece together di!erent price-pointed items; �• Seeks out underground retailers, exclusive boutiques and high end Department stores such as Opening Ceremony and

Barneys (USA), Colette and Bon Marche (France), Dover Street Market and Selfridges (UK) Loveless and Lane Crawford (Asia) and Incu (Australia);

�• Frequents second hand stores and flea markets (they 'find' and 'define' the fashion);" �• An early adopter of Internet shopping (especially for limited edition and rare pieces). " CELEBRITY FACE �• The Warren Smith, Dane Reynolds, Ozzie Wright and Alex Knost of surfing; �• The Daniel Shimizu, Alex Olson, Nick Boserio and Dylan Rieder of skating; �• The Devandra Banhart, James Franco and Alexander Ebert of popular culture; �• The Chloe Sevigny, Alexa Chung and Coco Summer of fashion. " INSIGHT PRODUCT ANSWER �• Seeks out high quality, innovation and di!erentiation in fashion; �• Limited edition products and brand collaborations; �• The fashion forward elements of main seasonal collections; �• Insight Garage Artist collection; �• Denim collection; �• Swim collection; �• Collectables collection.

INSIGHT BRAND PROFILE | CONSUMER SEGMENTATION

CORE SPORTS CONSUMER DEMO �• 16 to 28 years; �• Works part time or establishing a career (may be at school/university); �• Variable income. " INFLUENCE �• Brand loyal of all consumer categories; �• Early adopter of trends but does not define them; �• Aspires to be"the Create consumer; �• Think they know a lot about fashion and everything else; �• Personnel image is important. " HABIT �• Action sports (surf/skate) is a religion; �• Is highly aware and influenced popular culture (but “doesn’t care”); �• Follows (and is influenced by) blog culture but does not necessarily participate in it. ! CELEBRITY FACE �• The Craig Anderson, Otis Carey and Dion Aigus of surfing; �• The Leo Romero, Andrew Reynolds and Cory Kennedy of skating; �• The Angus Stone, Scott Cain and Ben Harper of popular culture; �• The Julia Stone, Kasia Meador and Isabel Lucas of fashion. " SHOPPING �• Updates wardrobe seasonally, seeks out fashion that creates an image; �• Shops at the likes of Urban Outfitters, Jacks and Active (USA), Zara, Topshop and H&M (Europe),

Beams and IT (Asia) and General Pants and Surfection (Australia); �• Experiments with Internet shopping, (to seek out value for money and possibly sell/trade online). ! INSIGHT PRODUCT ANSWER �• Seeks out on-trend functionality in fashion; �• The fashion forward – more commercial elements of main seasonal collections; �• Signature Series collections; �• Denim collection; �• Swim collection; �• Accessories collection; �• Surfboards.

INSIGHT BRAND PROFILE | CONSUMER SEGMENTATION

LIFESTYLE CONSUMER DEMO �• 16 to 30 years; �• Is a student or employee; �• Variable income. " INFLUENCE �• Last to follow trends (they are highly impressionable); �• Can be intimidated if pushed too far outside of their comfort zone; �• Impressed by big names and/or events (i.e.: US Open Of Surfing etc.). " HABIT �• Action sports (surf/skate) is more often than not a weekend/holiday pursuit rather than daily

ritual; �• Has a slight interest in popular culture yet isn't driven by it; �• An advocate of the Internet and enjoys gaming and mainstream culture. " CELEBRITY FACE �• The Josh Kerr, Jordy Smith and Taj Burrow of surfing;" �• The Eric Koston, Grant Taylor and Jake Duncombe of skating; �• The Taylor Lautner, Chris Hemsworth and Joel Madden of popular culture; �• The Mylee Cyrus,"Vanessa Hudgens and Selena Gomez of fashion. " SHOPPING �• Shopping is not considered a pastime, but more a means to an end; �• Will deliberate over a high-end purchase; �• Shopping Malls are their main source of consumerism; �• Shops at the likes of Forever 21, PacSun, GAP and Holister (USA), Topshop and H&M (Europe)

and SDS, City Beach, Myer and Sportsgirl (Australia); �• Will use the Internet to seek out bargains (eBay, Craig’s List are preferred options). ! INSIGHT PRODUCT ANSWER �• Seeks out fashion that is value for money and provides an answer to seasonal wardrobe needs; �• The more commercial elements of main seasonal collections; �• Capsule and SMU collections; �• Denim collection; �• Swim collection.

INSIGHT BRAND PROFILE | CONSUMER SEGMENTATION

THE INSIGHT GUY Imaginative. Progressive. Open minded. The Insight guy is a leader who chooses to paint his own colourful path,. Standing apart from the crowd while others tend to follow, he aspires to be more than he already is. " He’s with the surfers, the skaters, and the dreamers alike. An art rat as much as a musician, he’s part of a motley crew of individuals making their own mess and noise, always choosing a world apart from the mediocrity that surrounds. " He runs with the night as much as he lives for the sun. He loves nature and being outdoors, constantly inspired by these surroundings. Never trying too hard, he just feels his own way through the tra#c, usually walking left when everyone is going right. " He’s immersed in a creative landscape, he does things his way, not their way, and in doing so he creates a new way forward. He’s the ones who avoids mainstream, he smirks at the thought of a suit wearing life. Sticking his fingers up at banality, refusing to be categorized into one cultural realm.

INSIGHT BRAND PROFILE | CONSUMER PROFILE

THE INSIGHT GIRL Youthful. Fun loving. Inventive and brave. The Insight girl is very much her own person. Walking ahead, taking the lead, she seeks out her own way forward and strives to be the best person she possibly can be. " She’s a backstage bandit, a cyber geek, a dream maker and a heart breaker. She runs with the boys and has her gang of girls. A spirited soul, she’s the mystery girl you want to befriend, only to find a disarming nature and that she’s just like you, in the coolest kind of way. She paints a kaleidoscopic wonder of a world with her intriguing charm. She’ll sit up with you till dawn talking about bands, art and her favourite book. " The Insight girl loves being outdoors, forever inspired by and finding solace in these surroundings. She’s the girl that people gravitate towards, a nomadic wanderer but with her heart at home. She’s the one who wears clashing prints and her boyfriends’ jackets and she’s had her favourite pair of jeans and worn tee since forever. She’s punk perfect. " With salty skin she lives for endless summer days, her life is a beautiful journey where dreams are big.

INSIGHT BRAND PROFILE | CONSUMER PROFILE

Insight's point of di!erence provides the brand with a competitive edge against its competition. In turn, this edge best defines who the brand directly competes with. " Like-minded, creatively focused and with a lifestyle tilt, brands such as RVCA, Stussy, Obey, Deus, Commune, Brixton, Carhartt, Afends, Rhythm, Critical Slide Society, WESC, W.O.R (Warriors Of Radness), Volcom, Freshjive, Element, One Teaspoon and Mink Pink are Insight's main competitors. " The likes of Quiksilver, Billabong, Rip Curl and Hurley also pose as competition, but not to the extent as the above brands due to their slightly more ‘core’ brand positioning. Of course, to what level these brands pose as competition is measured di!erently, depending upon the men’s verses women’s market and then by product comparison. ""

INSIGHT BRAND PROFILE | COMPETITIVE LANDSCAPE

As a brand involved in an active lifestyle yet driven by a creative ethos, Insight has the ability to sit amongst a variety of di!ering retail landscapes. " Designing clothing and producing marketing which define a distinctive lifestyle and satisfy both a core ASR market and lifestyle segment, Insight truly is a cross over brand. " Insight's retail distribution, across the ASR sector, ultimately results in approximately 60% of the brand's global account base, thus reflecting Insight's roots within surf culture and involvement within similar board sport cultures such as skate. In addition, 40% of Insight's retail distribution is developed through a close association with street centric, fashion-focused accounts." Insight's brand diversity allows the brand to perform well within both retail environments, further allowing Insight to diversify its target audience. " In addition to wholesaling, Insight also boasts three flagship stores – two in Bali, Indonesia, and one in Venice Beach, USA as well as a global E-Commerce platform. " With plans to expand it’s retail landscape with additional flagships, Insight is armed with an"aggressive retail strategy (targeting Australasia, Europe and North America), hence providing an opportunity to truly stamp a robust Insight footprint within the global retail marketplace. "

INSIGHT BRAND PROFILE | STOCKISTS

Maintaining a truly global network and ensuring that Insight's" distribution channels compliment the brand's product mix and brand positioning,"Insight has a total of 17 distributors set up across the primary markets of the global apparel industry - namely Australasia, Europe and the Americas. " Distributed in 34 countries around the globe, with a global HQ based in Sydney, Australia, Insight is available in"Australia, Austria, Belgium, Canada, China, Costa Rica, Denmark, France, Germany, Greece, Hong Kong, Indonesia, Ireland, Israel, Italy, Japan, Korea, Luxemburg, Malaysia, New Zealand, Norway, Netherlands, Peru, Philippines, Portugal, Russia, Spain, Singapore, Sweden, Switzerland, Taiwan, Thailand, UK and USA.

INSIGHT BRAND PROFILE | GLOBAL DISTRIBUTION

INSIGHT BRAND PROFILE | PRODUCT - MENSWEAR

INSIGHT BRAND PROFILE | PRODUCT - WOMENSWEAR

INSIGHT BRAND PROFILE | PRODUCT - SWIMWEAR

INSIGHT BRAND PROFILE | PRODUCT - DENIM

WARREN SMITH SIGNATURE SERIES BOARDSHORT

INSIGHT BRAND PROFILE | PRODUCT – TEAM RIDER SIGNATURE SERIES

OTIS CAREY SIGNATURE SERIES BOARDSHORT

JARED MELL SIGNATURE SERIES BOARDSHORT

INSIGHT BRAND PROFILE | PRODUCT – INSIGHT GARAGE ART SERIES

INSIGHT BRAND PROFILE | PRODUCT - COLLECTABLES

Insight's global marketing program is proof that creativity, a unique point of di!erence and an alternative way of approaching things gets one noticed. " Having won countless awards for its groundbreaking advertising campaigns, creating some of the industries most memorable moments in store and on film, and catching the attention of many a celebrity, Insight's marketing program is an integral part of the brand mix,"ensuring that brand integrity is upheld whilst creativity is pushed to the extreme. " Defining this ethos, which flows through all aspects of the brand's DNA, and supporting product with a strategic program, Insight's Global Brand Communications Strategy is all encompassing, resulting in a marketing program which, when executed, has global relevancy and powerful cut through. " Establishing a solid base for Insight to grow, season upon season, in both the domestic and international marketplace, Insight's marketing program covers o! all aspects of: �• Administration (Strategy, Timelines and Budgets) �• Branding/Creative (Brand Identity, Brand and Marketing Collateral, Campaign Creative,

Brand Real Estate and Trims and Packaging) �• Advertising (Print, Online, Retail and Outdoor) �• Public Relations �• Product Placement �• Digital Communications (Website, Social Media and Multimedia Content) �• Special Projects (Sponsorships, Creative Services, Brand Collaborations, Events, Insight

Garage Artist Program and Social Activism) �• Sports Program (Surf and Skate) �• Trade Marketing �• Wholesale Marketing �• Insight Retail (Flagship, Pop Up, Store Within Store, Outlet and E-Commerce) �• International Development " Guided by a band of ruthless individuals who are scattered across the globe, each with a wealth of knowledge and experience within their area of expertise, Insight's Marketing Department maintains an alternative approach - presenting the brand to the people that count most, all the time living by the mantra "surf, skate and create” and forging its own distinct counter culture.

INSIGHT BRAND PROFILE | MARKETING STRATEGY

INSIGHT BRAND PROFILE | MARKETING STRATEGY

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT SURF PROGRAM

REDEFINE TO THE SURFING COMMUNITY WHAT “TEAM” IS ALL ABOUT, GATHERING AN UNDERGROUND GROUP OF KIDS WHO ADD FLAVOR TO THE INSIGHT FAMILY AND HELP CREATE A NEW GROUNDSWELL & ‘INSIGHT A RIOT’ IN THE OCEAN AND ON LAND.

�• JAMAICAN SURF ASSOCIATION (Kingston Town, JAM)

�• JARED MELL (Newport Beach, USA)

�• OTIS CAREY (Bondi Beach, AUS)

�• MADE LAMA (Bali, Indonesia)

�• WARREN SMITH (Florida, USA)

Past team riders include: Kai Otton, Luke Stedman, Christian Fletcher, Thom Pringle, Rangi Ormond, Jai Lee, Jesse Faen, Mike Rommelse, Wendy Bother, Shane Herring, Barton Lynch, Jamie Brisick, Grey Day and Ozzie Wright.

SOLIDIFY A TEAM OF MOTIVATED AND RELEVANT RIDERS THAT GET THE VIDE AND MESSAGE OF INSIGHT.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT SKATE PROGRAM

�• ALEX SCHMIDT (Los Angeles, USA)

�• DANIEL SHIMIZU (Los Angeles, USA)

�• NICK BOSERIO (Melbourne, AUS)

Past team riders include: Jamie Thomas, Chad Tim Tim, Jose Rojo, Sam Partaix, Brett Chan, Ben Barretto, Paul Shier, JJ Russo, Vaughan Baker, Justin Reynolds, Daniel Lutheran, Jamie Tancowny, Brian Brown, Tyler Mumma, Dane Burman and Rhys Grogan.

INSIGHT OFFERS A PLATFORM FOR ARTISTS, MUSICIANS & CREATIVES TO SHOWCASE THEIR OWN CREATIVE INTEGRITY & IN DOING SO, UTILIZES THIS PLATFORM THROUGH ALL ASPECTS OF THE BRAND’S MAKE UP, ALL THE TIME ELEVATING THE INSIGHT GARAGE ARTIST PROGRAM.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT GARAGE ART PROGRAM

Over its rich history, Insight has worked with some of the world’s most inspiring young artists. Such talents include: Jonathan Zawada, Dmote, Ben Brown, Madsaki, Tomoo Gokita, Tristan Ceddia, Kelsey Brookes. Georgina Cullum, Deanne Chuek, Knitta Please, Elke Kramer, Cottonmouth Texas, Ty Williams, Jiro Bevis, Brett Chan, Fraser Anderson, Ben Barretto, Rad Dan, Dylan Martorell, Robin Cameron and the Gorrow brothers.

Showcasing its unique point of di!erence and its DIY appeal, Insight has always prided itself on working with some of the art world’s most talented young folk. Over its lifespan, the brand has participated in countless public mural projects, including the Sydney Air Fair, LA Arts Week, Australian Fashion Week and Coachella Music Festival to name but a few.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT GARAGE ARTIST MURALS (2004 - 2013)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – 7 ROOMS CAMPAIGN (2004)

What was the first of Insight’s “big campaigns”, 2004’s 7 Rooms, goes down in history as the campaign that started it all for the brand. Taking over a run down house (which was up for demolit ion) in Sydney, Austral ia, Insight transformed its seven rooms with its own brand of artistic invention. Concepted by the genius of Creative Directors Steve and George Gorrow and showcasing Garage Artist come team rider, Brett Chan and Kai Otton, the campaign was shot by Australian photographer Romello Pereira. A true representation of the world of Insight, 7 Rooms is still as relevant today as it was when it was first masterminded.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS - MAD WORLD CAMPAIGN (2004)

Following on from the success of it’s 7 Rooms campaign, Insight, in mid 2004 launched Mad World. Once again taking over a derelict house and transforming it with UV activated paint and lighting, Creative Directors Steve and George Gorrow and Garage Artist come team rider Brett Chan, proved that Insight is definitely not a one hit wonder. Shot by Australian photographer Gary Gorrow and featuring the handiwork of Hair and Make Up artist Amanda Reardon, Mad World proved Insight had what it took to stand out and be noticed.

In 2004, Insight launched a global marketing initiative called The Upstarts Surf Art Tour. Enlisting the talents of 20 established and emerging artists from around the globe (including the likes of Ozzie Wright, Jonathan Zawada and Lee Ralph) to customize an Insight surfboard, Insight then toured the exhibition, hitting Sydney, Australia, London, UK, Hossegor, France, Florence, Italy, Barcelona, Spain and Los Angeles, USA. What is undoubtedly one of the most iconic branding pieces Insight has ever produced, the logo from the show is as relevant today as it was when it was created way back in 2004.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – THE UPSTARTS SURF ART TOUR (2004)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS - SUMMER CANNIBALS CAMPAIGN (2005)

Rather than transform the environment in which the campaign was shot, Insight, in 2005, decided to create its Summer Cannibals campaign in post production. Photographed by Australian photographer Eddy Ming and featuring team riders Kai Otton and Christian Fletcher, along with a band of young kids, Summer Cannibals managed to match tongue in cheek slogans with the brand’s iconic left of centre approach to creativity. Printing the photographs on transparency and then taking to them with a drill to create various patterns, the images were then placed on a large format light box and reshot, resulting in the final campaign. A fashion forward take on traditional ASR marketing, Summer Cannibals was an instant hit amongst the fashion crowd, gaining strong media coverage and interest from the more boutique end of the market.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS - KILL THE BOREDOM CAMPAIGN (2005)

Following on from the success of S u m m e r C a n n i b a l s , I n s i g h t launched a similar creative take in the second half of 2005 with its Kill The Boredom campaign. Shot by A u s t r a l i a n p h o t o g r a p h e r Christopher Ferguson and featuring team riders Warren Smith, Ben Barretto and Christian Fletcher, the campaign went on to feature in a nationwide billboard program and print campaign.

In 2005, Insight was invited by premium Japanese retailer BEAMS to take part in their annual artist installation program whereby they provide prime window locations to certain brands and their artists to take over. In Insight’s case, the brand enlisted the help of famed gra#ti artist Dmote. Featured for a period of 6 weeks, the installation not only helped grow brand hype in Japan but rather promoted the new season drop of Insight in store.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X BEAMS X DMOTE LIVE INSTALLATION (2005)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS - HEROS OF XEROX CAMPAIGN (2006)

Celebrating Insight’s relevance within skate culture, and, once again showing o! the brand’s own breed of counter culture, Heros Of Xerox did wonders for the brand’s credibility within popular culture. Shot in 2006 by Australian photographer Ben Sullivan, Heros Of Xerox took inspiration from old skool xerox copiers, using a machine from the early 80’s to copy the campaign images in post production. Featuring skaters Nick Boserio, Chad Tim Tim, Ben Barretto and Rhys Grogan along with female ambassador, Danika, Heros Of Xerox was the first of Insight’s campaigns to go global, published in the likes of Thrasher, The Skateboard Mag , Nylon and Vice to name but a few.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS - DAYS OF THE STRANGE CAMPAIGN (2006)

Covering the surf aspect of Insight’s rich counter culture, 2006’s Days Of The Strange ran in line to Heros Of Xerox throughout 2006. The brain child of Creative Director Steve Gorrow, the campaign was shot in Avalon Beach, NSW by Australian photographers Gary Gorrow and Nathan Smith. Featuring the aerial antics of surfers Kai Otton and Christian Fletcher, along with a pose of beach babes floating on blow up water devices, Days Of The Strange went on to gain a full page feature in surf bible Transworld Surf, (at the time it was unheard of for brands to receive editorial on print campaigns) and furthermore got the ASR industry talking and taking notice of (at the time) this emerging Australian superstar of surf.

In 2006, Insight launched a global marketing initiative called Insight 300 Seconds. A short film festival open to all ages and walks of life, the contest aimed to uncover the next big thing in film. Awarding the top three entrants with cash awards of $10,000 / $5,000 / $2,500, the contest received a huge response and over the three years of its tour, discovered many hidden talents in both Australia and overseas. Touring across Australia, Europe and the USA, Insight 300 Seconds captured the creative ethos of the Insight brand.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT 300 SECONDS (2006 – 2008)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – DEAD MODERN CAMPAIGN (2007)

The first of it’s campaigns to be shot overseas, in Bali and LA, Insight’s Dead Modern campaign of 2007 was also the first to receive the highly regarded SIMA Award for Best Men’s Campaign Of The Year. Shot by Australian photographers, Gary Gorrow, Justin Crawford and Ben Sullivan and American photographer John Bradford, Dead Modern took the installation concept from Days Of The Strange to epic proportions – merging life size concepts in the outdoors with real time action shots.

Collaborating with Australian music festival Splendour In The Grass from 2007 – 2011, Insight was given the perfect platform from which to showcase its creative talents. Invited to create live installations within the VIP area of the show grounds, it was the perfect forum to allow the brand’s artists go wild.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X SPLENDOUR IN THE GRASS (2007 – 2011)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – ZOUP CAMPAIGN (2008)

Travelling around the world (London, LA, Bali, Sydney and Paris) in 2008 to capture its Zoup campaign, Insight once again showed its worth when it came to creative thinking. Shot by Australian photographers Gary Gorrow and Ben Sullivan and American photographer John Bradford, Zoup’s strength was taking the installation concept to the next level, this time one which involved iconic landmarks and the deep blue sea. Named winner of the SIMA Award for Best Men’s Marketing Campaign Of The Year in 2008, Zoup once gained proved to the industry that thinking outside the box goes a long way in getting one noticed and people talking.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – GOOD MORNING PLUTO CAMPIGN (2008)

Shot in Bali (surf) and California (skate and fashion), Good Morning Pluto, Insight’s campaign of mid – late 2008, truly tested the brand’s creatives patience. Building a life size house in Big Sur, California, photographer John Bradford has a task on his hand to capture the skate team and models in action. Capturing the fading daylight, Bradford created something unique and furthermore, Insight once again marked its creative prowess amongst the ASR market. Over in Bali, installations including a submarine, under water dining table (completely set) and giant crab set the scene for team riders Jared Mell, Warren Smith and Luke Stedman to go wild.

Supporting one of it’s most loved Garage Artists, Ben Barretto, with his first solo show, Insight was proud to provide the platform for this special occasion in 2008 at the Monster Children Gallery in Sydney, Australia. Having now gone on to live in LA and be represented by one of the art world’s most talked about galleries, Barretto’s star continues to rise.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X BEN BARRETTO (2008)

Joining forces in 2008 with female art collective Chicks On Speed (from Germany), Insight once again showed o! its out of the box thinking when it comes to designing lifestyle inspired apparel. Putting their creative minds together to develop a 15 piece capsule collection, it was the perfect union of ideas and originality. Sold in key boutiques around the world, the collaboration was supported with a short film titled Super Surfer Girl and went a long way in extending the brand reach beyond its traditional retail base.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X CHICKS ON SPEED (2008)

Having the opportunity to sponsor the first solo show one of Australia’s most talented young artists, Jonathan Zawada, in 2008, was a highlight of the Insight Garage Artist Program. Teaming up with good friends, Monster Children, to utilize their gallery space in Surry Hills, Sydney, Insight was enthused to see the show a complete sell out, setting the way for Zawada to take on the world.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X JONATHAN ZAWADA (2008)

Insight is known for throwing one of the best parties around to mark the start of the Southern Hemisphere Summer. Having first staged it’s annual Summer party back in 2008, and running it every year since, Insight’s rebellious side, its reckless attitude and above all, it’s lust for fun and frivolity, comes out every time the party starts. Pulling a VIP guest list of artists, musicians, surfers, skaters and fashionistas, no one is certain what the night will hold, although a hang over and good time is guaranteed.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X ANNUAL SUMMER PARTY (2008 – 2013)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – DOPEMINE I CAMPAIGN (2009)

Gaining the highest of accolades out of any campaign Insight has ever created, the Dopemine I & II campaign of 2009 will go down in history as some of the strongest creative an apparel brand has ever invented. Captured by Australian photographers Kane Skennar and G a r y G o r r o w a n d A m e r i c a n photographers Dustin Humphrey, John Bradford and John Urbermann, the campaign was a huge production, rolled out in Bali over a one month period and featuring no less than 15 personalities. Awarded the Best Campaign Of The Year by EURO SIMA as well as the Sony World Photographic Award for Best Advertising Photography, Dopemine I & II truly represent Insight’s free thinking philosophy and unique brand of counter culture.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – DOPEMINE II CAMPAIGN (2009)

Having been established in the USA for 3 years, Insight, in 2009, was invited by Agenda Trade Show to take part but was given special instruction to showcase everything that the brand had to o!er in terms of creatively building a trade show booth. Having already proven that it had what it takes to stand out and get noticed within the trade show environment at previous shows such as ASR, Surf Expo, Bread & Butter, Bright and ISPO, Insight met the brief with a black and white take on political satire.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X AGENDA (2009)

Having long been a member of Insight’s skate team, Daniel Shimizu joined forces with the brand in 2009 to develop a signature series called Death / Switch. Showcasing some of Shimizu’s favourite clothing styles, the capsule was targeted towards the fashion end of the skating world, and was supported by a published fanzine, complete with stories, photos and antics all created by Shimizu himself.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X DANIEL SHIMIZU (2009)

Working with Brooklyn band Black Dice on a limited edition capsule collection for Insight menswear in 2009 was nothing but fun for the creatives at Insight. Sold to a list of exclusive accounts around the world, the collaboration, complete with CD, gained Insight a looksee into the world of the band and their people.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X BLACK DICE (2009)

In 2009, Insight collaborated with American accessories manufacturer, Eastpak on a limited edition backpack. Enlisting the help of Insight Garage Artist Rob Owens-Russo to develop a yardage print for the collaboration, and sold throughout S.E Asia, the collaboration was an instant hit with retailers and consumers alike.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X EASTPAK (2009)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – REPEAT AFTER ME; I AM FREE CAMPAIGN (2010)

Awarded Best Women’s Campaign Of The Year by SIMA in 2010 , the Repeat After Me; I Am Free campaign truly took the show on the road. Captured by photographers Kane Skennar, Justin Crawford and Andrew Peters, the month long road trip up the East Coast of Australia was the ideal portrayal of the brand’s counter culture and love of partying. Complete with a series of 12 short films, Repeat After Me; I Am Free launched in line with the rebuild of www/insight51.com further promoting tra"c to the brand’s online platform.

Shooting its Repeat After Me; I Am Free campaign in 2010, Insight sent a life-size double decker bus up the East Coast of Australia, filled with the brand’s surf and skate team, select members of the Insight Garage Artist program and an array of models. Staging parties along the way by serving ice cold beers out of the side of the bus whilst setting up the skate ramp in front of a surf break and with music pumping from inside the bus, the tour was iconic to the way in which Insight lives it’s life – fun and carefree.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X REPEAT AFTER ME; I AM FREE TOUR (2010)

Creating a one-of-a-kind Pop Up store to celebrate the start of the busy 2010 Summer trading period, Insight enlisted the help of its Garage Artists to build and launch the store, located in Manly Sydney. After a 3-month stint, the store was packed up and travelled up north, to be reinstalled in Byron Bay just in time to open during the Splendour In The Grass music festival.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X SAVE THE PLANET, EAT YOURSELF POP UP STORE (2010)

Launching in 2010 and running through until to the end of 2011, Insight staged a tour of S.E Asia, travelling the life and times of Insight Garage Artist and Creative Director Steve Gorrow. Travelling to Bangkok, Thailand, Hong Kong, Beijing and Shanghai, China, the tour showcased original works of art on canvas as well as sculptures and live music performances.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X STEVE GORROW S.E ASIA TOUR (2010 - 2011)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – UNTITLED CAMPAIGN (2011 – 2012)

Perhaps the most perfect example of Insight’s Garage Artist program complimenting the brand’s long list of surfers, skaters and fashionistas, Insight’s Untitled campaign of 2011 – 2012 goes down in history for its wow factor and larger than life proportions. Photographed by famed LA photographer Mike Piscitelli in Bali, Sydney, Los Angeles and Jamaica, Untitled uncovers the works of artists Knitta Please, Mad Saki, Simone Decker, Fraser Anderson, Cottonmouth Texas and George and Steve Gorrow. Playing with politically charged slogans featured throughout the campaign, Insight evoked a strong response from its audience with Untitled, further allowing the brand to provide a worthy platform for its family to voice their own opinions on the world and its current climate. Complete with a win at SIMA, again for Best Advertising Campaign Of The Year, Untitled was rolled out in print and digital format and boosted a t-shirt capsule range which went on to have record sales around the world.

Joining forces with American artist Knitta Please to develop a capsule collection of knit inspired prints in 2011 – 2012 was defiantly a highlight in Insight’s rich history of working with famed artists. Complementing the Untitled campaign which featured the work of Knitta Please, the capsule was sold to premium retailers around the globe. Gaining huge attention from retailers and media alike, the collaboration goes down as one of the brand’s most successful to date.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X KNITTA PLEASE (2011 – 2012)

In 2011, Insight held a solo art show for Insight Garage Artist , Steve Gorrow in Sydney, Australia. Showcasing the artist’s most recent work, the show, aptly named “Heroes & Icons”, was based on icons of popular culture. A combination of paintings and sculptures, the show sold out on it’s opening night.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X HEROES & ICONS (2011)

In celebration of Christmas 2011, Insight was invited to participate in premium Australian retailer, General Pants Co. annual Christmas window collaboration. Presented with the brief “think outside the box” Insight hand painted traditional Christmas decorations on a almost naked model. Hung in the front windows of General Pants Co. stores nationwide, the creative caused quite a stir, and with it, an increase in sales.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X GENERAL PANTS CO. DO CHRISTMAS (2011)

In 2011, Insight surfboards was invited to participate in premium Hong Kong retailer, Lane Crawford’s “Saturday NYC” Pop Up store. Showcasing the brand’s core product against one of the apparel world’s most exciting brands of now (Saturday’s NYC), Insight’s participation went a long way in terms of extending the brand into new retail channels.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X LANE CRAWFORD “SATURDAYS NYC” POP UP (2011)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X A HELPING HAND FOR JAPAN (2011)

In 2011, Insight collaborated with Insight Garage Artist Tomoo Gokita, the Red Cross and American online retailer, Revolve Clothing, on a t-shirt design as part of “A Helping Hand For Japan”, a relief e!ort set up to help fund redevelopment after the tsunami which hit Japan. With 100% of the proceeds going to the fund, Insight was proud to contribute its creative talent to such a worthy cause.

In 2011, Insight collaborated with world renowned surf photographer Peter Crawford on a limited edition series of boardshorts and t-shirts. Headed up by Insight’s Creative Director Steve Gorrow, the collaboration saw Insight take iconic photos from the Crawford achieve and transform them for a modern day ASR market. With records sales and a tour of the prints which spanned Australia, Indonesia and the USA, Insight x Peter Crawford reached audiences beyond the traditional surf market o!ering a unique take on the core sport.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X PETER CRAWFORD (2011)

Sending Creative Director George Gorrow with his best friend, famed photographer Mike Piscitelli to Jamaica in 2012 with the brief “create a film to promote our latest denim collection”, Insight certainly didn’t except to get 'Split Your Jeans, But Don't Break Your Dick’! Shot in Kingston, Jamaica, the short film was an unabashed showcase of the controversial world of the carnal dance craze known in the Caribbean as Daggering. With its soaring popularity leading the Jamaican government to take unprecedented action in order to outlaw it, Insight says free speech, free dance.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X SPLIT YOUR JEANS, BUT DON’T BREAK YOUR DICK (2012)

In 2012, Insight was invited to participate in premium French retailer Citadium’s annual Pop Up Store program. Running its Untitled campaign as the backdrop theme for the installation, and promoting the complete capsule collection of T-Shirts that showcased the campaign, Insight witnessed a 95% sell thru over a 3-month period and furthermore increased its business significantly with the retailer over the coming year.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X CITADIUM (2012)

Celebrating the infectious personality of Insight’s beloved team rider Jared Mell, “Hey Hey Hey, Smoke Weed Everyday” was filmed in 2012 whilst Mell was in Australia competing at the Noosa Festival Of Longboarding. A tongue in cheek take at his life and times, the film truly captured the mischievous mayhem Mell creates.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X HEY HEY HEY SMOKE WEED EVERYDAY (2012)

In 2012, Insight was the proud sponsor of Monster Children’s inaugural “Team Average” tour across the East Coast of Australia. With Insight surfer Warren Smith along for the ride, the brand received huge editorial coverage from it’s involvement in the tour. Sponsoring the film launch in Sydney, Australia at the conclusion of the project, Insight was proud to be a part of this initiative.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X MONSTER CHILDREN’S TEAM AVERAGE TOUR (2012)

After sending Insight Garage Artist Rad Dan (master of fanzines!) to live and work in Los Angeles over the Summer of 2012, Insight decided to stage a zine swap meet, titled Charm Disorder, at the Venice Beach store. With an open invitation to creatives all around the world to contribute their works, the show was not only a huge success, but an instant sell out, with 100% of the pieces sold on the opening night.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X CHARM DISORDER ZINE SWAP MEET (2012)

In 2012, Insight collaborated with Australian company, Uppercut, on a limited edition hair wax product. Sold to a list of exclusive retailer across Australia and the USA, stock sold out fast, promoting another collaboration between the two brands to launch mid 2013. Insight and Uppercut Deluxe are two Australian brands providing quality products for fringe dwelling wax-heads. With a mutual love for the counter cultures that spawned such a defined yet timeless aesthetic, Insight and Uppercut have worked closely to produce the exclusive Light Might hair wax. This unique light weight hair wax balances tack with dry finish for a natural looking hold. Ideal for both messy qui!s and textured styles..

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X UPPERCUT (2012)

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X FIX THE SHADOWS (2012 - 2013)

Looking for a much needed sabbatical at the end of 2012, beginning of 2013, Insight team rider Warren Smith came to the raw coast of Maine; his only goal was to sink into a personal photographic experience and find some down time.# Inspired by an unplanned 3-month search for quiet, Fix the Shadows evolved into an eerie and unfiltered# living documentary project and traveling exhibit showcasing both the aesthetic and process of a handful of fellow artists, surfers, and photographers sharing ideas and cameras, cold empty waves and making pictures.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X MAGIC MUNGO (2013)

In 2013, Insight initiated the first of what will become a quarterly marketing initiative called Magic Mungo. Sending in-house photographer Jedd Cooney and Insight Garage Artist Rad Dan out into the Australian desert with its Autumn 2013 collection, the creative pair captured the essence of the outback and with that, the brand’s quirky sense of humour and tongue in cheek approach to marketing. Launching a limited edition fanzine and film, Magic Mungo created quite a stir in both Australia and overseas.

In 2013, Insight collaborated with iconic American stationary company, Miro Notebooks on a limited edition notebook. Showcasing the artwork of Insight Garage Artist Rad Dan, the mini notebook was sold in a selection of high end stores in both America and Australia.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X MIRO NOTEBOOKS (2013)

Fishing has long been a favourite past time of surfers. To capitalize upon the trend, Insight decided, in 2013, to produce a capsule collection called Bad Skins, based on the di!erent skin types of fish and other marine life. Playing with the wonders of Photoshop, the marketing campaign saw team riders Warren Smith and Jared Mell feature with their catch of the day – gaining impressive sales and capturing Insight’s sense of humour, Bad Skins provided something unique to the market.

INSIGHT BRAND PROFILE | SPECIAL PROJECTS – INSIGHT X BAD SKINS (2013)

�• Nominated for the 2012 North American SIMA Awards for Women’s Apparel Brand Of The Year

�• Winner of the 2011 North American SIMA Awards for Best Women’s Campaign Of The Year for ‘Untitled’

�• Nominated for the 2011 North American SIMA Awards for Women's Apparel Brand Of The Year

�• Winner of the 2011 FHM Best Streetwear Label Of The Year

�• Winner of the 2010 North American SIMA Awards for Best Women's Campaign Of The Year for 'Repeat After Me, I Am Free’

�• Nominated for the 2010 North American SIMA Awards for Women's Apparel Brand Of The Year

�• Winner of the 2009#Euro SIMA Awards for Best Surf Ad Campaign Of The Year for#'Dopamine I & II’

�• Winner of the 2009 Sony World Photographic Awards for Best Advertising Photography

�• Winner of the 2008 North American SIMA Awards for Breakthrough Brand Of The Year

�• Winner of the 2008 North American SIMA Awards for Best Men's Marketing Campaign Of The Year for 'Zoup’

�• Nominated for the 2008 North American SIMA Awards for Best Women's Marketing Campaign Of The Year for 'Zoup’

�• Winner of the 2007 North American SIMA Awards for Best Men's Ad Campaign Of The Year for 'Dead Modern'

�• Nominated for the 2007 North American SIMA Awards for Breakthrough Brand Of The Year#

�• Nominated for the 2006 North American SIMA Awards for Breakthrough Brand Of The Year#

INSIGHT BRAND PROFILE | AWARDS

INSIGHT BRAND PROFILE | WHAT PEOPLE SAY

“Insight continue to prove that they're the rule breakers in surf and don’t we just love watching them do it! “ TRANSWORLD SURF “Insight manages to simultaneously and successfully merge pop iconography with a darker socio-political undercurrent, elevating the status of ad campaigns to cultural commentaries and collectable artworks. “ PAPER MAG “Not seen in the ASR industry since the early 80’s is Insight’s everlasting take on things – never shy to stray from the norm, this crew of misfits are fast making noise and clearly leaving their mark. “ STYLE.COM “Insight references the 90s in all the right ways. With references to Dazed and Confused and Do The Right Thing, there's something pretty perfect about all the brand o!ers.” OYSTER “For years now, we've turned to Insight for a clear understanding of how to dress carefree. Season after season, the Australian brand with surfer roots has left us looking perfectly disheveled for whatever beach day, music festival, or blind date we have scheduled.” NYLON “The creators of things unseen in the world of surf and skate , Insight are by far the leaders of the pack with their own brand of creative wisdom and humor.” SURFER “Graphics being a strong point in all Insight collections, this is definitely a brand that you should all hunt down if you haven't already.” DENIMBLOG.COM “The latest o!ering from the Insight women's collection is a sure fire hit. The have every trend covered for any girl's personal style. There is piecing, distressed, coloured, boyfriend, jackets and more.” ELLE UK “Northern Beaches bikini brand Insight has had a knock out summer season. Creating exotic florals to a best selling range fit for any summer siren.” THE SUNDAY TELEGRAPH “Insight began a massive undertaking last year, to sponsor several Garage Artists to create large scale, sculptural installations all over Bali. In a feat of old-school rock and roll meets modern street art co-habitative decadence, they packed all of their favourite artists into a house with brilliant results, creating a campaign that is sure to be talked about in years to come.” JUXTAPOZ “Insight is the lifestyle you want to lead. Collections become a form of wearable art with meaning.” DAZED AND CONFUSED "If there is one thing we are guilty of, it's spying on designers who have a knack for print! So of course Insight is consistently our favourite for swimwear including the best range of designs, cuts and colours”. FOAM

INSIGHT BRAND PROFILE | PRESS HIGHLIGHTS (Fashion)

Oyster

Cosmopolitan Vogue

Sports Illustrated

GQ

ELLE

Harpers Bazaar

Vogue

INSIGHT BRAND PROFILE | PRESS HIGHLIGHTS (Lifestyle)

Nasty Gal

Nylon

Monster Children

i-D

Foam

Dazed & Confused

Complex

INSIGHT BRAND PROFILE | PRESS HIGHLIGHTS (Surf)

Surfing World

Monster Children

Desillusion

STAB

Pacific Longboarder

Foam Symmetry

Surfer The Surfer’s Journal

Surfing World

INSIGHT BRAND PROFILE | PRESS HIGHLIGHTS (Skate)

SLAM

The Skateboard Mag

The Skateboard Mag

Skateboarder

Transworld Skateboarding

Thrasher

SLAM

Beach Brother

INSIGHT BRAND PROFILE | CELEBRITY HIGHLIGHTS

Lindsay Lohan Jessica Hart Heidi Klum

Little Dragon Scott Cain Lil Wayne

Miranda Kerr

Chill Waves Russell Westbrook

Anja Rubik

INSIGHT BRAND PROFILE | CONTACTS

SOUTHERN HEMISPHERE AUSTRALIA Insight | Skye Burke | Global Chief Marketing O"cer 14 Mentmore Ave. Rosebery NSW 2018 Australia P +61 2 8373 9300 | F +61 28373 9399 | E skye@bleach.com.au ## NEW ZEALAND Stem Distribution | Dan Gosling | Director 11 West Moreland St. West Grey Lynn, Auckland New Zealand P +64 21 674 6653 | E dan@stem.net.nz ### INDONESIA Pt. Planet Selancar Mandiri | Mike Rommelse | Brand Manager Jl. Mertasari No 7, Kerobokan, Kuta, Bali, Indonesia P + (62) 0361 738 888 | F + (62) 0361 731 888 | E miker@insight51.com ! COSTA RICA, GUATEMALA, EL SALVADOR, NICARAGUA, HONDURAS, PANAMA, COLUMBIA, VENEZUELA, ARGENTINA, URAGUAY Quiribri LTDA | Ernesto Alvarado Bourrouet | General Manager 50 M Oeste 100 M Norte Musmanni, Apto 3, Barrio Maria Auxiliadora, Heredia, Costa Rica P + (506) 8334 1616| F + (506) 2560 5448 | ernesto.alvaradob@gmail.com # PERU Distribuidor La Costa Sac | Marcela Salazar | Manager Av Benavides 1836, Miraflores, Lima 18, Peru P + (511) 241 5075 | F + (760) 804 9874 | E marcela.salazar@bighead.com.pe NORTHERN HEMISPHERE S.E ASIA Electric Sekki | Vivienne Ng | Director 4/F BT Centre, 23 Wong Chuk Hang Rd. Wong Chuk Hang, Hong Kong P +852 2544 9225 | F +852 2544 9223 | E vivienne@electricsekki.com # JAPAN Big Bro | Takeo Okoshi | Director 5-23-6-1A Jingumae, Shibuya-ku 150-0001 Tokyo, Japan P +813 5778 0085 | F +813 5778 6090 | E info@bigbro.co.jp ISRAEL Shpitz | Itai Plaschkes | Director Kibbutz Galuyot 71, Post Box: 53011, Tel Aviv, 61530, Israel P + (972) 03 683 8800 | E itai@shpitz.net

#NORTHERN HEMISPHERE (CON.) USA Black Box Distribution | Larry Castro | Brand Manager 2777 Loker Ave, W Carlsbad CA 92010 USA P + (760) 804-3300| F + (760) 804 9874 |E larry@insight51.com # CANADA The Endorphin Group | Tania Santerre | Brand Manager 2727 Taschereau Blvd, 2nd Flr Saint-Hubert, Quebec, J4T 2E6, Canada P + 1 (514) 953 4363 x 221 | E tsanterre@teg-na.com FRANCE, AUSTRIA, GERMANY, PORTUGAL, SPAIN, SWITZERLAND, UK, IRELAND Bleach Europe | Stephane Vinolo | Director 25 Allee du Moura, 64200 Biarritz, France P + (33) 559 238 719 | E s.vinolo@insight51.eu BENELUX Street Style B.V | Wim Seelmann | Director Design Dock Rotterdam, Van Helmontstraat 21-23, 3029 AA Rotterdam, The Netherlands P + (310) 10 478 3802 | E wim@streetstyle.nl # DENMARK, FINLAND, SWEDEN Bonito | Bjorn Sodenberg | Director Gasvaerksvej 98, 2, 1656 Copenhagen, V Denmark P + (45) 22 747 795 | E bjorn@bonitonline.dk ITALY Option Distribution | Alessandro Rondinelli | Director Via Luigi Einaudi 17/19, 00043 Ciampino, Roma, Italy P + (39) 06 9760 6206 | E alessandro@option.it ! GREECE Alpha Triad | George Anemoyiannis | Director G & K Anemoyianni & Co, 118 Dekelias Ave 143 41 N. Philadelfia, Athens, Greece P + (30) 210 258 9308 | E george@alphatriad.gr # RUSSIA MCA | Margarita Osipova | Brand Manager 21 Volgogradskiy Prospect, Building 10, Porch 10, 2nd Flr, “Sportstyle”, Moscow, 109316, Russia P + (7495) 730 5962 add 112 | E info@insight51.ru !! www.insight51.com

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INSIGHT BRAND PROFILE | THE BRAND, THE FAMILY, THE MOVEMENT

We won the war because we don't follow the team mentality. We are the outcasts, the individuals and the freaks that challenge the status quo. We turn up late to school with dripping hair from the dawn surf and we skip school when there's good swell. We do art and photography class when the others do economics and accounting. We carve out our own paths while the others tool the prescribed and safe route. They wear suits and ties, but we wear the pants. The boardshorts and jeans, ripped tees and no shoes. We get to create and live and breathe what we are passionate about. We do overtime to see something created. They do overtime to keep their bosses happy. We go to all the parties, we get to travel. We get our craft and we create our own path in life. We have the time to think, appreciate, explore and enjoy. Their jobs oppress - our jobs are our lifestyles. We have pride in the lifestyle which we live. They earn the money but pay for it with their souls. Who wants to be in the 90% when you can be in the 10%. We talk a language we live by. We are the envy of the salary man. We skate to work and surf at lunchtime. The jocks gave us shit because they looked no further than that moment. The jocks lost we won. Homogenous is yuck. We don't want to be them we want to be us - the collective that doesn't need a club to validate our existence. We don't want to be tapped on our ass when we do something great. We won the war as soon as we rode a board. Outcasts have a way of rising above because deep down we know we aren't living a pre-determined low fat milk life. There's no o"cial war line drawn, the war is the ability to not accept the status quo. Channeling the punk attitudes. We aren't vanilla pudding in the suburbs - they are. And this is how we won the war.