insights from sxsw interactive 2012
DESCRIPTION
After roaming around SXSW Interactive 2012 with camera in hand, I paired up the results with insight found through our own lovable Twitter.TRANSCRIPT
SXSW
insight from south by southwest interactive 2012
The following are insights from
SXSW inTeracTive 2012 shared via Twitter and
accompanied by images from my camera
@Davidcrandall
SXSWinteractive | 2012
We are drowning in platforms. By creating great content we are creating a social media strategy.
Joe chernov
tweeted by @CourtneyWalsh
if you want to scale quickly,you MUST use paid media
tweeted by @dhrosen
Don’T rely on Technology ToSolve yoUr Social STraTegy
tweeted by @chicklitter
Put a hUMan faceon the brand
tweeted by @lorennoel
if you get a product for free, you are not the customer.
yoU are The ProDUcT The rancher isn’t in business for the cattle.
eric ries
tweeted by @kkinnison
MoST of The ToolS froM MeDieval TiMeS Were eXTenSionS of The PhySical Self.
ToolS noW are eXTenSionS of The MenTal Self.tweeted by @LatoyaPeterson
Mistake people make is trying to duct-tape commerce onto an existing social experience, and this will fail.
tweeted by @tmonhollon
We are ProSTiTUTing oUr hUMan relaTionShiPS for SaleS & MarkeTing.
tweeted by @paranoidroid
neeD SoMe STarTUP iDeaS? aTTack a ProBleM in a fUnDaMenTally DifferenT Way, anD aTTack inefficiencieS.
Tim o’Shaughnessy
tweeted by @wplayford
coMPanieS neeD To Think aBoUT DiSTriBUTion, noT JUST conTenT creaTion.
tweeted by @CoryOBrien
yoUng PeoPle WanT To ShoW The WorlD via Social MeDia hoW MUch They care anD WanT To give Back.
tweeted by @urj
relationships built through interactions based on context is how social works.
folloWerS Don’T Mean anyThing
tweeted by @matthixson
SToP Trying To Be The neXT TWiTTer anD STarT Being The firST yoU.
chris Taylortweeted by @ZenziPR
The inTerneT of craP iS eMergingBaratunde Thurston
tweeted by @zsazsa
if yoU Don’T SUPPorT yoUr arTiSTS,
The arTiSTS yoU like, Then iT’S a voTe for The eneMy
- for The roBoT claSS.Billy corgan
tweeted by @afairweather
anD Then The coMMUniTy TakeS overanD Do WhaT They WanT anD neeD iT To Be
Matt galligan
yoU BUilD aPPS To inSPire
tweeted by @tmonhollon
The coMPanieS ThaT are noT Willing To leT PeoPle fail are noT going To innovaTe. tweeted by @elysa
Marketers are really behind in terms of tools & technology.
Jennifer land
tweeted by @noyesjesse
engineerS Don’T JUST BUilD anD Make ThingS.We pave and enable the future of the human condition.
tweeted by @petesena
Being able to market to the persona of one
holy grailThe
tweeted by @brentmbynum
Due to the nature ofcapturing quotes from live events
(not to mention Twitter itself)many of the speakers aren’t listed.
if you know who made the quoteplease email me at
[email protected] i will update this presentation
@DavidcrandallBrandSuperPower.com
slideshare.net/davidcrandall
PreSenTaTion DeSigner