insights from ux research at coolblue - mirela
TRANSCRIPT
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INSIGHTS FROM UX RESEARCH AT COOLBLUE.
By Mirela Kahrimanovic
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PAST: GOOD UX.
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UX
A/B
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GOOD IS NOT ENOUGH.
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PRESENT: BETTER UX.
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UX
A/B
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UXA/B
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4 EXAMPLES.
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#1 TWO IS BETTER THAN ONE.
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#2 RESEARCH FOR DISCUSSION.
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BUNDLES.
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WIJZIG?
KIES ALTERNATIEF?
VERVANG?
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#3 COMBINE TESTS.
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A: -3.5% conversion B: +0% conversion C: +2.3% conversion
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C: +2.3% conversion
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#4 DESIGN IS ABOUT USER NEEDS.
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40 A DAY.
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• Test iterative.
• Use tests to facilitate the process and discussions.
• Combine different tests.
• Think about the total experience.
TAKE-HOME.
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BETTER IS NOT ENOUGH.
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FUTURE: GREAT UX.
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THANKS & QUESTIONS.