insights: gulfood manufacturing 2014 preview

Insightswww.gulfoodmanufacturing.com9-11 November 2014 Dubai World Trade Centre

INVESTMENT INSIGHTS FOR FOOD AND BEVERAGE PROCESSING INDUSTRIES

Conceived to capitalise on unprecedented market demand for the region’s F&B pro-cessing industry, Gulfood Manufacturing will debut as the Middle East, Africa and South East Asia’s (MEASA) biggest-ever trade show launch.

With more than 1,000 international suppliers participating in the specialist B2B platform, the inaugural show is expected to gather more than 10,000 regional and global trade visitors, as well another 1,500 delegates who will share the latest industry insights, market trends and state-of-the-art technology and product innovations in a cache of niche shows, conferences and technical workshops.

The industry heavyweights are primed to utilise Gulfood Manufacturing’s unique proposition as a one-stop-shop to source the latest ingredients, processing machin-ery, packaging equipment and logistics, warehousing and cold chain solutions to enable faster, cheaper and cost-effective

production of safer and more reliable products - key enablers in saving costs and increasing revenues in the increasingly competitive global food trade industry.

As a vessel conceived to spur growth, Gulfood Manufacturing will leverage Dubai’s strategic position as a recog-nised manufacturing and logistics gateway between East and West and the primary re-export hub to emerging countries and economies across MEASA.

With GCC food imports forecast to reach US $ 53.1 billion by 2020 according to a report by the Economist Intelligence Unit, Gulfood Manufacturing will reverse the ‘finished foods’ focus of February’s annual Gulfood showcase and, instead, highlight the region’s ripe business poten-tial as a leading international manufactur-ing and processing hub. MEASA’s larg-est-ever, industry-specific Hosted Buyer Programme will be a key asset in turning promise into product.

Designed to enable large multinational food producers to explore MEASA expan-sion avenues and empower regional food manufacturers to respond to increased customer demand by replacing and upgrading production line equipment, the Gulfood Manufacturing Hosted Buyer Programme in partnership with Tetra Pak will ensure companies seeking the manu-facturing business improvement tools needed to compete in increasingly com-petitive global markets make multi-million dollar investment decisions at the event.

With influential buyers from Saudi Arabia, Kenya, Egypt, Turkey, South Africa, Algeria, Tunisia, Morocco, Libya, Iran, Nigeria and others attending the show, the Hosted Buyer Programme encapsulates the entire Gulfood Manufacturing man-date: to highlight growth avenues, prompt dialogue and increase inward investment.

Aside from gathering the vast majority of the world’s major (cont'd on page 2)

SHOW

PREVIEW

EDITION

Opening hours: 9th and 10th November 10am-6pm, 11th November 10am-5pm

Gulfood Manufacturing 2014: The Industry's Gateway To Growth

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Processing

Ingredients

Packaging

Logistics

DON'T MISS! Conference Programmepg 30

Food Factory Of The Futurepg 12

Multivac Expands in the MEpg 14

2 Gulfood Manufacturing insights October 2014 Register online at: www.gulfoodmanufacturing.com

(Cont'd from page 1) F&B process-ing players, the event’s ‘unique busi-ness potential’ has already been hailed by Dubai’s Food and Beverage Manufacturing Business Group (FBMG) - a non-profit industry body for F&B manufacturers based in the Emirate.

With established and industry new-comers from every corner of the globe heading to Gulfood Manufacturing to conduct high level networking and investment-driven discussions across the region’s food manufacturing sphere, the world looks set to follow suit.

Gulfood Manufacturing is open between 10am-6pm from 9-10 November and 10am-5pm on 11 November 2014 at DWTC. Visitor attendance is free of charge.

Organised By

Country Partner

Trade Partner

Platinum Sponsor

Major Buyer's Lounge Sponsor

Food Factory Sponsor

Official Publisher

Exclusive Official Publication

Exclusive Online Media Partners

FOOD navigator.com

Official Media Partner

Media Partners

Official Travel Partner

Partner

Bakery Innovations Summit

9th-10th November 2014 THE BAKERY INDUSTRY IN THE MIDDLE EAST IS GROWING FAST - almost doubling in Saudi Arabia and Iran where bakery products now account for more than US $4.3 billion and $6.1 billion respectively of the food and beverage, accord-ing to Euromonitor International.

Enormous opportunities exist for industrial bakery expansion, not just in established markets such as the UAE, but even in North African countries such as Morocco, where the marketability of bakery products is driving manufacturing output.

HOW WILL YOU CAPITALIZE UPON THIS ACCELERATING MARKET DEMAND?

WHAT ARE THE FAST GROWTH MARKETS?

HOW WILL CONSUMER DEMAND SHAPE FUTURE PRODUCTION?

AND JUST WHAT INVESTMENT IS REQUIRED TO MAXIMIZE ROI?

THE BAKERY INNOVATION SUMMIT will guide investors and industrial bakeries through this fast changing market. Organised by market experts and key knowledge partners, Bakery Initiatives, the programme will combine workshop and keynote sessions with practical case studies covering Bakery Financial & Strategy, Business Case, Hardware Innovations & Technology, Trends & Marketing.

Register today and select only the learning and expertise you need!

www.gulfoodmanufacturing.com/bakeryinnovationssummit

PATRICK DUSS, Senior Partner Consultant, Avenidas Ltd.

OLIVER SERGENT, CEO, Mecatherm

FRANS VAN DER SCHOOT, Partner, Bakery Initiatives BV

PAUL VET, General Manager, Business Innovation Services

CARL ROHDE, CEO, Science Of The Time

KATI KATINA, Professor Food Science, University of Helsinki

OLIVER VAN LIESHOUT,Agro-processing economist, Bakery Initiatives BV

JORDI GALLES, Executive President/Executive BoardMember, Fripan/ Europastry

KEYNOTE SPEAKERS INCLUDE:

Knowledge Partner

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Available micronised, granulated or in a liquid solution, SPLENDA® Sucralose is 600 times sweeter than sugar, so you only need a small amount to keep the same sweet taste. Exceptionally stable, it’s suited to a wide variety of food manufacturing processes and always stays sweet on the shelf.

To date, over 5,000 brands have already switched to our no-calorie, cost-effective sugar replacement. Will you be next?

TWENTY MILLION REASONS TO SWITCH TO SPLENDA® SUCRALOSE.

Feature


The food and beverage industry across the GCC region The food and beverage industry across the GCC region has historically relied heavily on imports. Primarily due has historically relied heavily on imports. Primarily due to rising populations, growing demand outstripping to rising populations, growing demand outstripping domestic supply and limited food production capabili-domestic supply and limited food production capabili-ties; imports account for more than 70 percent of the ties; imports account for more than 70 percent of the region’s total food requirement. This has consequently region’s total food requirement. This has consequently resulted in raising the issues of food security, related resulted in raising the issues of food security, related policies and fluctuating prices regionally as well as policies and fluctuating prices regionally as well as locally. In a bid to reduce import dependency, govern-locally. In a bid to reduce import dependency, govern-ments, particularly Dubai - UAE, has played a pivotal ments, particularly Dubai - UAE, has played a pivotal role in developing the food processing and manufactur-role in developing the food processing and manufactur-ing sectors.ing sectors.

Offering a conducive environment for the food manufacturing Offering a conducive environment for the food manufacturing business, the report further reveals that Dubai not only serves as business, the report further reveals that Dubai not only serves as a base for multinational corporations, the F&B industry has seen a base for multinational corporations, the F&B industry has seen strong foreign direct investment flows with international players strong foreign direct investment flows with international players like Fonterra, Mars, etc., establishing in Dubai. Moreover, trade like Fonterra, Mars, etc., establishing in Dubai. Moreover, trade can occur without any customs as per the GAFTA agreement in can occur without any customs as per the GAFTA agreement in 18 Arab countries and three Muslim countries (Syria, Iraq and 18 Arab countries and three Muslim countries (Syria, Iraq and Morocco) with reduced documentation. Morocco) with reduced documentation.

Enabling Competitive Business

Playing a proactive role across the Middle East, Dubai’s F&B manufacturing sector is making inroads into self-sufficiency.

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Words by Sabin Muzaffar

Feature


Key Challenges Facing Dubai’s F&B Manufacturing Industry:Key Challenges Facing Dubai’s F&B Manufacturing Industry:A dearth of arable land, restricted water resources and limited A dearth of arable land, restricted water resources and limited

food production capacities are not the only issues facing this indus-food production capacities are not the only issues facing this indus-try across the region. According to an SME Dubai report ‘A Small try across the region. According to an SME Dubai report ‘A Small and Medium Enterprises Development Perspectives of the Food and Medium Enterprises Development Perspectives of the Food & Manufacturing Industry in Dubai’: “The F&B industry in Dubai is & Manufacturing Industry in Dubai’: “The F&B industry in Dubai is characterized by national industries (local investment) and MNCs characterized by national industries (local investment) and MNCs (foreign investments). The free zones, key elements of diversifica-(foreign investments). The free zones, key elements of diversifica-tion and industrialization have helped promote the development tion and industrialization have helped promote the development of MNCs as well as export-oriented units. However, Dubai’s F&B of MNCs as well as export-oriented units. However, Dubai’s F&B industry remains largely dependent on imports, a trend common industry remains largely dependent on imports, a trend common to GCC as a region.”to GCC as a region.”

The report further states: “Domestic manufacturing plays a key The report further states: “Domestic manufacturing plays a key role in the overall food security policy and the GCC is increasingly role in the overall food security policy and the GCC is increasingly looking at capabilities in F&B manufacturing in the long term albeit looking at capabilities in F&B manufacturing in the long term albeit challenges from rising costs of imports and intense competition challenges from rising costs of imports and intense competition from imported products in the domestic market mainly due to from imported products in the domestic market mainly due to easy (low price) availability of produce from India, China, Levant-easy (low price) availability of produce from India, China, Levant-Egypt etc.” Egypt etc.”

Irrespective of the fact that UAE imports more than 90 percent Irrespective of the fact that UAE imports more than 90 percent of its food products, Dubai is currently ranked the third biggest of its food products, Dubai is currently ranked the third biggest re-exporter in the world. The emirate is strategically positioned in re-exporter in the world. The emirate is strategically positioned in the region’s food chain and has experienced massive growth over the region’s food chain and has experienced massive growth over the past two decades. Putting much emphasis on increasing local the past two decades. Putting much emphasis on increasing local production capabilities to counter the consistently growing chal-production capabilities to counter the consistently growing chal-lenges, Dubai government has heavily invested on developing the lenges, Dubai government has heavily invested on developing the emirate as a strong logistics centre, boasting state of the art stor-emirate as a strong logistics centre, boasting state of the art stor-age facilities and dedicated industrial sectors concentrating solely age facilities and dedicated industrial sectors concentrating solely on the food and beverage trade.on the food and beverage trade.

Assessing opportunities in Dubai, the report also stated: “With Assessing opportunities in Dubai, the report also stated: “With a multicultural society, consisting of wealthy locals and a dynamic a multicultural society, consisting of wealthy locals and a dynamic pool of expatriates, Dubai can serve as a testing ground for inno-pool of expatriates, Dubai can serve as a testing ground for inno-vative food products which are export worthy. The case is similar vative food products which are export worthy. The case is similar to that of Singapore, where lack of domestic agricultural output to that of Singapore, where lack of domestic agricultural output coupled with increased low cost supplies from China curtailed coupled with increased low cost supplies from China curtailed the growth of essential food products (which require economies the growth of essential food products (which require economies of scale and enabling ecological conditions). Singapore has hence of scale and enabling ecological conditions). Singapore has hence developed specific niche products with regional branding themes developed specific niche products with regional branding themes to complement the mass producers.”to complement the mass producers.”

Dubai’s success lies mainly on the meticulously handling critical Dubai’s success lies mainly on the meticulously handling critical issues. Import substitution policies, technology transfer agree-issues. Import substitution policies, technology transfer agree-ments and export subsidies are among the many solutions sug-ments and export subsidies are among the many solutions sug-gested by SME Dubai. The F&B manufacturing sector in Dubai gested by SME Dubai. The F&B manufacturing sector in Dubai is guaranteed to flourish in the emirate's vibrant economy and is guaranteed to flourish in the emirate's vibrant economy and capitalise on the rising demands of an ever-growing population.capitalise on the rising demands of an ever-growing population.

Did you know?

The UAE is the second largest food producer in GCC, accounting for 12.1% of the total production.

Dubai is currently ranked the third biggest re-exporter in the world.

Food imports account for more than 70 percent of the GCC’s total food requirement.

Trade from Dubai is easy without any customs as per the GAFTA agreement in 18 Arab countries and three Muslim countries (Syria, Iraq and Morocco) with reduced documentation.

WILD – Innovative Solutions for the Food and Beverage Industry:

Ingredient Systems, Flavors and Extracts, Colors and Process Technology

Visit us at the

November 9th -11th 2014

Sheikh Saeed Hall 3, booth S3-C34

Feature


Heidi Chef Solutions was established over a decade ago Heidi Chef Solutions was established over a decade ago in 2003. Striving to serve the bakery industry across the in 2003. Striving to serve the bakery industry across the UAE, the company boasts a diverse portfolio of the finest UAE, the company boasts a diverse portfolio of the finest quality bakery ingredients sourced directly from world-quality bakery ingredients sourced directly from world-class Austrian, German, and American companies. class Austrian, German, and American companies.

Offering a delectable product range of premixes, flour, seeds, cream, frozen cakes, doughnuts, cupcakes, bread and croissant; Heidi Chef has expanded operations to also include equipment supply. The company achieved another milestone in 2010, when it opened offices in Canada in addition to adding the new division Heidi Equipment, which offers baking ovens and refrigeration all across the GCC region.

“The UAE and Dubai in particular have always had a strong F&B manufacturing base. The bakery industry, both craft and industrial, has played an instrumental role as far as local and overseas export markets are concerned. It is important to note that investments in equipment, quality ingredients and production expertise has given the Dubai bakery industry a strong reputation in both the local and export F&B markets and this trend continues to grow. This has also helped Heidi Chef Solutions to achieve a sustainable growth over the last five years,” says Ballinger.

Talking about the company’s beginnings and impressive growth, General Manager Heidi Chef Solutions, Brian Ballinger reveals: “Heidi Chef initially began as a bakery ingredients solutions pro-vider. Currently, our business includes both the F&B and equip-ment supplies. Our ability to service our clients with more than one category ultimately helps them to streamline their operations. By using this business model, both the customer and company can grow together."

With logistics a priority, Heidi Chef's state-of-the-art ware-house is located strategically in Al Quoz Industrial zone. With the warehouse's direct access to excellent transport links, items are delivered on a daily basis in climate-controlled vehicles. The companysupplies its state of the art equipment to a formidable list of loyal clients. This is due to the fact that customer service and support are the backbone of Heidi Chef and the team is ever pre-sent, offering demonstrations and technical knowhow to clients.

The secret to Heidi Chef ’s success can most certainly be attrib-uted to its propensity to sustainable processes in all its operations. “As a company, we are always looking at ways to work in a sustain-able manner. This is achieved by either trying to save energy by installing better cooling systems in our warehouse to monitoring our monthly water usage or how we ship and store our goods. We are continually trying to minimise our impact as a company on the environment, while also maximising our potential to grow our business in an ethical way,” said the general manager.

Ingredients for SuccessDubai’s strong F&B infrastructure pivotal in Heidi Chef ’s impressive growthWords by Sabin Muzaffar

Moreover, credit also goes to Dubai’s strong F&B infrastructure that has not only also played a pivotal in Heidi Chef ’s impressive growth, it has empowered F&B manufacturing companies big ad small by providing a fertile investment platform.

Acknowledging the fact that the F&B market is highly competi-tive in the UAE with new companies mushrooming every day and stiffer competition on the rise, the GM believes: “You have to be very serviced-focused to keep your customer base loyal and this is the biggest challenge we face today. We have make sure we have stocks, delivered on time to the customer satisfaction and be able to repeat this continually in a professional way.”

With an aim to providing quality service and products to its loyal customers, Heidi Chef has indeed come a long way. Navigating suc-cessfully through the downturn as well as overcoming challenges in a dynamic F&B landscape has propelled the company as a market leader to be ranked among the best.

"The UAE and Dubai in particular have always had a strong F&B manufacturing base"

Za'abeel Hall, Stand Z-C10

In Focus


A wholly owned subsidiary of Kraft Foods Group, Kraft Food Ingredients focuses primarily on research and development, culinary, marketing and manufacturing. With revenues of more than $19 billion and launched as a public company in October 2012, Kraft Food Group is one of the largest consumer packaged food and bever-age company in North America. It is a also force to be reckoned with in the Middle East

Steeped in history, Kraft is one of the most recognizable brands all across the world. Established in 1903, the company has a for-midable portfolio of some of the most iconic products including Planters, Philadelphia, Kraft Macaroni & Cheese to name a few.

Consistently striving to maintain best practices in all its opera-tions, Kraft ensures quality products by putting in strong food safety and quality systems for its ingredients and products. In a statement, the company revealed: “Cheese is the #1 identi-fied flavour profile in shelf stable snacks launched in the Middle East market for each of the past three years. Whether you need innovative, on-trend flavours, cost-effective cheese ingredients, or cheese and flavour solutions for Halal products, Kraft Food Ingredients can support you.”

Kraft Food Ingredients meets the needs of snack manufacturers worldwide and offers stellar resource for market specific solutions for cheese, dairy and savoury flavours. In addition to this, the company possesses multiple internal and external manufacturing locations. While products can be manufactured or produced from more than one production site, the company enforces strict quality compliance programs to each and every location. As per company standards, Kraft ensures that plant “origins and product traceability are incorporated into production code placed in its products.” In addition to this, it is ensured that all products are assessed through stringent quality control measures in order to meet the company’s best practices as well as government requirements.

Striving to constantly maintain market leadership, every pro-cess is appraised and evaluated. One of its key processes, Kraft’s Design Safety Analysis (DSA) enables early design assessment where quality of the product, packaging concepts as well as pre-mium or promotion projects are monitored to curtail any potential

Say Cheese!

hazard. Such procedures are carried out by an exceptional team of trained professionals who then make necessary recommen-dations for revision if needed before the actual commercializa-tion of products.

Synonymous with success, Kraft aims to provide its custom-ers as well as consumers high quality, savoury ingredients and food. Creating an even better taste, the company aligns its goal of wholesomeness by developing and improving products by reducing calories, reducing sodium and fats, in addition to encouraging good nutrition.

Kraft Food Ingredients provides:

• Ingredients to meet specific labeling require-ments— Halal certified, uncolored, no preservatives, flavors and colors from natural sources

• Versatile cheese flavor profiles— cheese powders and dairy flavors, that help you deliver against con-sumers' desire for snack products featuring the flavors of popular cheese types

• Exceed technology— ingredients that work with the dairy components in your formula to increase dairy and cheese flavor

• Cost-optimization— ingredients that can lower total finished product cost without sacrificing flavor

• Savory flavors— fire-roasted vegetables, sautéed butter, roasted garlic and more; combine savory and cheese flavors for added dimension, such as jala-peño cheddar or smoky barbecue cheddar flavors

Sheikh Saeed Hall 2, Stand S2-A35

Feature


The Food and Agriculture Organization (FAO) of the United Nations estimates food production will need to increase 70% by 2050 in order to feed the world popula-tion. This will place huge demand on food manufacturing factories to massively increase capacity. But is that the full story? What exactly does the future hold for the food processing industry? Will tomorrow’s food factory look like something from an episode of Star Trek or the Jetsons? From the 9th-11th November at Gulfood Manufacturing, The Food Factory of the Future by UFT, will showcase the technologies being developed now that will be turning science fiction into science fact!

UFT believes that the food factory of the future will look and function in a very different way with innovations in space utiliza-tion, processing yields, hygiene controls and waste management all contributing to a faster, more efficient, cleaner and more eco-friendly factory.

Continuous processing equipment innovations will deliver pro-cessing efficiencies that a few years ago would have been impossi-ble to achieve. New, innovative racking systems will ensure the fac-tory of the future requires far less warehouse space. And, although it sounds difficult to believe, factories in the future will be able to achieve 0% waste emissions, minimizing their carbon footprint and arresting the flow of waste to landfill.

Gerhard Vogt, Managing Director of UFT, says that by adopting innovative technology also allows for a much shorter factory devel-opment time. “By applying the latest food factory technology, UFT can now deliver and commission a new food factory within 6 – 8 months, instead of the standard 18 – 24 months.”

The food factory of the future will therefore not only look and operate differently, it will also be developed much faster, have a substantially reduced eco footprint and will process products in an ultra-hygienic environment.

Visitors to Gulfood Manufacturing (GFM) will be able to step forward in time and take a look inside The Food Factory of the Future where UFTs design and process experts have shared their vision of tomorrow and what manufacturing excellence really could look like. An experiential, interactive, walk through factory tour will touch each stage of the manufacturing process and explore the technologies coming over the horizon.

The Food Factory of the Future: Vision by UFT

"Factories in the future will be able to achieve 0% waste emissions, minimizing their carbon footprint and arresting the flow of waste to landfill."

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Trade Centre Arena, Stand S-C8

In Focus


Food does not have to be just something easy to consume; it has to look good and most importantly taste great. Indeed, it is all about packaging that can make or break the deal as far as purchasing a product is concerned. With the trend towards convenience products continues unabated, world renowned manufacturers of packaging solutions MULTIVAC are setting standards in efficiency, attractively hygienic design and customer satisfaction

The company was established in Germany in 1961 with the founder Sepp Haggenmüller and his partners building their first vacuum chamber machine in a garage. In 2006 and already a market leader, MULTIVAC set up its Middle Eastern base in Dubai, UAE. “The idea was to serve our customers in a better way. We started with only two employees and now have a staff of 25. Our busi-ness is expanding and we are managing 13 countries across the Middle Eastern region, including Saudi Arabia which is an important market for us. We have a showroom facility and a service centre for customers where they can come and experience our seamless operations first hand,” revealed MULTIVAC Managing Director Amir Sotoudeh.

Serving the entire F&B market from individual consumers, res-taurants to large hospitality groups, MULTIVAC provides turnkey end-to-end solutions for packaging convenience products. “Our business is thriving and we have experienced immense growth in this region especially post Expo 2020 win. The mood of the market is very positive with the catering business witnessing a boom. Focusing on that, we currently have many projects in pipeline,” commented the managing director.

With a commitment to empowering customers as well as con-sumers to grow by creating value added packaging, MULTIVAC aims to raise awareness about the imperative role of packaging in the entire supply chain management process. “The Middle Eastern market is still not fully aware of the importance of packaging. We are currently in the process of educating our customers and the local F&B manufacturers the benefits of packaging such as enhancing well-being of the consumer and increasing shelf-life, also enabling a reduction in price rates. We are constantly in touch with our

Setting Standards in PackagingWords by Sabin Muzaffar

customers to let them know how packaging can add value to their products by delivering them in the right way,” said Amir Sotoudeh.

Efficiency is a big part of MULTIVAC’s package which is why steps have been taken to minimise power consumption, thereby saving costs, enabling effective operations and most importantly benefitting the environment. The company is also a member of the ‘Save Food’ initiative organized by the United Nations; fighting against global food losses. “Raising awareness and educating the market is very important to us because a lot of food can go wasted by mere bad handling of products. We have to do our part for the greater good of humanity,” opined the MD.

With intelligent packaging solutions which not only contribute positively to customer’s business but also lower food wastage, MULTIVAC has become a market leader in term of sustainability all across the globe.

Traysealer line for convenience products

MULTIVAC is presenting a complete traysealer line including a tray denester, inspection and marking equipment at Gulfood Manufacturing 2014.

The format of the pack is aimed at making it simple to prepare and consume food. At the same time, it enables food to be pre-sented attractively, and convey brand values as well as highlighting product benefits.

MULTIVAC is all set to display the Baseline P 200 Chamber machine, compact Thermorformer R 126, which will be operational during the show in addition to a wide spectrum of packaging mate-rials and consumables.

The company’s goal is to fulfill customer requirements reliably and efficiently with MULTIVAC packaging solutions. MULTIVAC’s commitment begins with the first consultation and continues with comprehensive service support and direct contact.

Trade Centre Arena, Stand S-A30

Here at Symrise, we know what people love. That’s why our Flavor & Nutrition Division develops creative taste solutions and functional ingredients for a healthier diet. www.symrise.com

Visit us at GulfoodBooth S3 - B12

Interview


The Danish-based supplier of starch solutions, KMC, has opened its own sales office in Dubai. The general manager of the new office is Peter Haugsted, who has vast experience within the food ingredients sector having worked for various Danish ingredient companies both in Denmanrk and abroad.

Mr. Haugsted, why did you choose to locate your new sales office in Dubai?Over the years, KMC has experienced increasing success in mar-keting our ingredients in the African and Middle Eastern countries. So in line with our strategy of being close to our customers, it was therefore decided to establish KMC MEA in Dubai on October 1st 2013.

We chose Dubai as the city is situated in the center of the geo-graphic area that we are targeting. Dubai offers a well-developed infrastructure and its international airport makes it easy to travel across the region and reach the relevant markets.

The responsibility of KMC MEA is Africa, the Middle East, Turkey, Pakistan and Bangladesh. We keep our network of local distributors in these countries, and being here in Dubai brings me closer to our partners as well.

For me personally, I was happy to come back to Dubai where I lived 13 years ago.

What opportunities do you see?Especially in the North African countries, some Middle Eastern countries and in Turkey, KMC sees a rapidly growing market for our increasing product portfolio of application specific solutions. Especially within the dairy, mayonnaise/dressing as well as the confectionery segments, we see a perfect match between market demand and our solutions.

KMC investing in Dubai

Demand for food products at affordable prices is growing. This challenges the food manufacturers with increasing prices – as well as availability - for vital ingredients in these segments. KMC offers inexpensive solutions to substitute expensive ingredients, without changing the quality of the end product.

Can you give some examples?Yes, the cheese segment for instance. Cheese manufacturers in parts of the region lack access to fresh milk and milk proteins are often scarce or expensive. Therefore, KMC has developed a wide range of solutions – named CheeseMaker – specifically designed to replace milk proteins in cheeses. These innovative solutions make it possible for cheese manufacturers to produce cheeses that are affordable and still meet the requirements of the consumers with regard to product quality. Our solutions are easy to imple-ment and will save money both in the formulation and the process-ing steps. KMC has built a strong knowledge in this area and we offer solutions for a broad range of cheese types – from pizza top-pings, hard cheese alternatives to various spreadable cheese types.

Another example could be mayonnaise and dressings where manufacturers can replace eggs or egg yolk with our EmulsiForm specialty starches to obtain a cost-effective solution. The price development and supply situation is much more stable than is the case for eggs. EmulsiForm specialty starches have excellent emulsification properties providing a rich and creamy texture to the dressing. We also offer texturizing agents produced with our unique spray cooking technology that results in exceptionally high performing starches.

In both cases, the manufacturer will benefit from an ingredient that is easy to use, has long shelf life and can be stored at ambient temperature.

You mentioned “being close to your cus-tomers” – what does that mean to you?It means that we work closely together with customers to develop and test new innovative solutions – either at their facilities or at our new Application Center in Denmark.

We want to share our knowledge with our customers – in a two-way relationship. Sharing knowledge helps you optimize your products and secure your edge in the market and it helps us con-solidate and improve our in house knowledge to become an even better partner for you in the future.

What are your plans for the future? Well, for the first time, KMC will participate at the Gulfood Manufacturing 2014. I look very much forward to this opportunity to meet customers from all over the world and especially from the local markets.

"Demand for food products at affordable prices is growing. This challenges the food manufacturers with increasing prices – as well as availability - for vital ingredients in these segments."

The MENA region is a rapidly growing market according to the Danish supplier

"Dubai offers a well-developed infrastructure and its international airport makes it easy to travel across the region and reach the relevant markets. "


WE BRING IDEAS TO LIFE.

Looking for …

www.doehler.com • www.we-bring-ideas-to-life.com • [email protected] • [email protected]

smart innovations

winning products

natural flavours

natural colours

natural food & beverage ingredients

fresh ideas

innovative products

Visit us atSheikh Saeed Hall 3,

Stand A26

DOE229612_Anz_Gulf_Food_Manufa_Preview_277x369.indd 1 24.09.14 16:15

Exhibitor News

HIGHLIGHTS


Exhibitor News

KIZAD’S INDUSTRIAL IMPACTThe Khalifa Industrial Zone Abu Dhabi (Kizad) is strategically located between Abu Dhabi and Dubai. The food cluster is one of the largest and most developed clusters in Kizad. It currently comprises of nine main investors focusing on food production, food packaging as well as food and beverage (F&B) logistics.

Brasil Foods (BRF) and the National Food Products Company (NFPC), whose products include Oasis and Lacnor, are only two examples of the many high-profile inves-tors who have chosen Kizad as their prime destination for manufacturing and logistics. At Gulfood Manufacturing, Kizad representatives will be inviting visitors to visit stand CC2-1 in Concourse 1 to network and discuss the latest trends in the food industry, especially in the fields of machinery as well as logistics, food processing and packaging.

KOENIG SHOWCASES ARTISANAL SKILLSince its foundation in 1966, Koenig Maschinen has devel-oped machines to serve all bakers. The Austrian company's main goal is to simplify the pro-duction of baked goods, while retaining each roll’s artisanal character. Koenig’s machine portfolio covers the entire bakery production chain – from kneading and mixing, over-dividing and rounding, forming and proving, up to baking and cooling. Koenig offers machines for artisan bakeries, and has also positioned itself as a leading supplier of high performance lines for the production of rolls in industrial bakeries. The variety of rolls and pastries produced is endless. With a global net-work in Germany, Hungary, the Netherlands, USA and Russia, Koenig regularly achieves an export rate of almost 90%, with exports covering all continents. “I cannot think of a country where there is not at least a small Koenig machine,” says CEO Richard Haeusler.Visit Koening at Sheikh Saeed Hall 1, Stand S1-B4.

At Gulfood Manufacturing 2014 Flowcrete Middle East will be showcasing its innova-tive flooring solutions designed to help food manufacturers meet challenging workplace requirements.

The resin flooring specialist will demon-strate its range of products at the world’s biggest food & hospitality show, including the ultra-hygienic credentials of its clean floor concept Flowfresh.

The antimicrobial polyurethane flooring solution Flowfresh helps food manufacturing premises meet HACCP Guidelines by mini-mising contamination risks with a smooth, impermeable floor finish that inhibits 99.9% of germ growth.

The pathogen killing property of Flowfresh is created by including a Polygiene® addi-tive. Polygiene®, in an exclusive partnership with Flowcrete, consists of naturally occur-

ring silver ions which destroy pathogens on contact.

Vik Vithlani, Flowcrete Middle East Sales Director, said: “Keeping a food processing facility clean and efficient is a daily challenge as the chemicals, traffic and machinery put a lot of strain on the floor. If the floor is not up to the task, the building can fail to meet sanitation standards.

“Our floors are created to withstand abu-sive working environments and Flowfresh has consistently proven to be a great asset to food manufacturers as it drastically mini-mises the risks from bacteria.”

Contamination is a serious concern for food producers, with approximately 16% of foodborne illnesses being attributed to a contaminated processing environment. Flowcrete is a global leader in industrial and commercial flooring systems and its

Middle East division is an expert at supplying high performance solutions suitable for the Middle Eastern climate. Flowcrete will be located at stand A2-47, Hall 2.

Flowcrete Brings Fresh Ideas to Gulfood Manufacturing

The Firex cooking systems are the solution For Small And Medium Industries to process food with a low-impact on energy consump-tion and resources.

Despite a perfect dish requires a touch of unexpected, the food industries and larger-scale productions do not allow any margin for error and in these cases, a precise technical equipment and a proper planning become essential, mainly during the processing phase. Firex created cooking solutions Accurate, simple to use and essential to strengthen the entire production, keeping an eye on the times and costs.

The boiling of pasta, rice and vegetables in water is made in con-tinuos cycles with Multicooker, an automatic machine which is fast and secure - perfect to improve production and quality.

Cucimax, the Firex high temperature cooker with mixer and pres-sure lid, is the ideal machine to prepare various foods such as jams, marmalades, sauces, stewed meat or fish or vegetables. The mixing system incorporated but extractable allows to cook without sticking to the bottom and with high homogeneity of each batch, while the temperature core-probe guarantees an extremely precise heating.

Many Italian and foreign companies have chosen Firex systems, which are certified and guaranteed for 3 years. Their clients experi-ence a real evolution of the process and a reduction in production time. Visit Firex at Hall 2, Stand E2-4.

With a heritage of over 25 years, Premium Group is considered a pioneer in the edible oils and fats industry. The group oper-ates three manufacturing facilities in Malaysia and India - Premium Vegetable Oils Sdn. Bhd., Premium Fats Sdn. Bhd., and Arani Agro Oils Industries Private Limited. A wide range of products are sup-plied to over 200 customers in 50 countries. Premium Group is a fully owned subsidiary of Goodhope Asia Holdings Ltd. Currently, Goodhope owns over 150,000 hectares in oil palm plantations in Indonesia and Malaysia.

The Premium Group provides a wide range of customised fats catering to the chocolate & confectionery, dairy & ice cream, and biscuit & bakery industries. Premium manufactures specialty fats, shortenings, cooking oils, butter blends and margarines using palm kernel, coconut and palm oils.

Premium’s manufacturing facilities in Malaysia are certified by the RSPO for the processing of edible oils under the segregation and mass balance methods, and the plant holds several certifications including Halal, HACCP, GMP+ and ISO 9001:2008. Some of the key plantations of Goodhope are also RSPO certified.

As a leading player in the edible oils and fats industry, Premium Group. hopes to further enhance relationships with existing customers while meeting potential customers at Sheikh Saeed Hall 3, Stand S3-C26 at Gulfood Manufacturing 2014. Premium Group plans to showcase its wide range of products together with its research and development capabilities.

Firex machines are the answer

Premium producer of oils and fats

Register online at: www.gulfoodmanufacturing.com October 2014 Gulfood Manufacturing insights 19

HIGHLIGHTS

BAADER is a leading global manufacturer and supplier of high-quality processing equipment and systems for the food industry. The com-pany's head office is in Lübeck, Germany.

BAADER has been manufacturing fish pro-cessing equipment for the past 95 years. More than 45 years ago, the company decided to expand its product range and began manufac-turing processing machinery for poultry, red meat and fruit.

Developing a new technology called "Baadering" for the soft separation of soft and solid components, the company is con-tinuously setting new standards in terms of product quality and output rate. Using this equipment guarantees consistently improved product quality and defined reproducible pro-duction parameters. Thanks to continuous

improvements, BAADER machines incorpo-rate the latest technology giving customers that essential competitive edge.

Baadering technology is also used in fruit and vegetable processing for the peeling and coring fruits without damaging the cell struc-ture. BAADER offers complete processing solutions to the industry – from gutting, head-ing, filleting, skinning, trimming and final inspec-tion, to sizing and grading. The BAADER group focuses on developing solutions for modern fish processing with a commitment to quality in all phases of the process.

BAADER’s mission is to assist its custom-ers worldwide in providing safe food to all consumers in efficient and responsible ways.Visit Baader at Trade Centre Arena Stand S-C85.

Setting new quality standards

As Germany's largest producer of potato starch, Emsland Group cre-ates innovative and future-oriented quality products.

With their latest product innovation Embalance®, Emsland Group provides a new natural solution for the entire snack foods industry. The highly purified products are low in sugar, asparagine and glycoal-kaloids.

Emsland Group goes along with the Empure® clean label potato and pea starches for snacks and other applications, as well as Empure® clean label potato flakes for mashed potato, breads and snacks. Both work to make food products more natural while providing the label advantage of native starch with the performance of a modified starch.

Furthermore, Emsland Group offers a wide range of coating systems. Besides tempura batters and clear coatings, breadings and seasoning coatings are also available. They offer nut coating solutions for- Dry roasted nuts, Honey roasted nuts, Deep-fat fried coated nuts, Japanese-style peanut crackers.

Our ready-to-use mixes improve the quality of our customers' products, help reduce their production costs and increase their pro-cess efficiency.

'Using nature to create' is the guiding principle that characterises Emsland Group's company philosophy. We offer solutions for food product trends such as clean label, gluten-free, fibre enriched, sustain-ability, acrylamide reduction, vegan as well as non-GMO and natural. All products are made in Germany, and guaranteed Halal certified. Visit them at Sheikh Saeed Hall 1, Stand S1-E33.

Zeppelin Systems GmbH will be presenting innovative ideas associ-ated with turnkey plants, control engineering and modern engineer-ing tools for maximum planning security, as well as an extensive overarching range of system technology and components for the food industry at Gulfood Manufacturing.

A key point in the planning of complex plants is minimising interfaces. Due to this customer requirement, Zeppelin provides experienced teams of experts from both worlds. “The boundaries between handling bulk materials and liquids are an obstacle that many providers are still unable to overcome, and this applies in particular to hygiene.” explains Dr. Matthias Kruse, Head of Sales - Reimelt Food Technology. As a result, Zeppelin is now combining its teams from both Food and Liquids Processing. It is vital to be able to guarantee fast reaction time under changing market requirements particularly in competitive markets of the food industry. The product range may vary while the quantities and diversification remain the same in the rarest of cases. This often causes uncertainties with long-term planning. Zeppelin has developed a planning tool which allows customers to look at the future today.

The issue of control technology is also a key factor in plant plan-ning. Be it efficiency or discharge rates, material availability, quality control or traceability – the tried and tested control technology of Zeppelin provides a detailed overview at all times. Find Zeppelin Systems at Trade Centre Arena, Stand S-C98.

Innovating food at Emsland Group

Zeppelin's planning solutions

REVOLUTIONIZING FOOD TECHNOLOGYZilli & Bellini has been engaged in food technology R&D since 1962. The company produces lines to fill and close food prod-ucts into: glass, plastic, tin plate or aluminum containers. Thanks to a new range of fillers suitable for challenging or difficult prod-ucts, the company can also han-dle flexible pouches, cartons and plastic trays. Their in-on line pis-ton filler is a volumetric machine where the product is fed into a hopper and transferred to the cylinders by screws driven by servomotors. This means that even products that are not suit-able to be filled with a standard piston filler can be worked on.

All necessary adjustments can be easily done on a touch-screen system. Cleaning and mainte-nance is also very easy. Find Zilli and Bellini at Hall 1, Stand E1-48

DIOSNA KNEADEDDiosna manufactures every important bakery machine for dough production needed by well-equipped craft and industri-al bakeries. Their bakery equip-ment includes perfected knead-ing machines and mixing plants as well as high-pressure pre-mixers, multifunctional planetary mixers, qualitative stirring and beating machines, elevator tippers and crumbing machines. Kneading machines by Diosna achieve optimal dough outcomes and do not require a specific amount to get the ideal result. Their knead-ing machines are robust and offer a wide range of spiral mixers, Wendel kneading machines and L-shaped arm mixers. Diosna machines are designed for effi-ciency and meeting the highest quality standards. Diosna will be at Sheikh Saeed Hall 1, Stand S1-D3.

Exhibitor News

HIGHLIGHTS


CAPTURING NEW MARKETS

Fujairah Plastic’s newly opened production facility in Al Ain is equipped with the most advanced technologies in plastic manufacturing and printing. The Al Ain facility serves the local and export markets with vari-ous products in the Polyethylene Flexible packaging and bags line, including co-extruded FFS films. The facility also comprises of a fully equipped R&D depart-ment, features machinery from renowned Italian and German production lines, as well as the latest Flexo-technical machine for 8-color optimal printing. Supporting the company’s com-mitment to producing the best quality products, Fujairah Plastics ensures products comply with local and international standards.

“The new production lines were set to cover and serve previously untapped markets. In the end, it is our goal to sat-isfy all end-users by employing the most current technology; thereby supporting brands and companies with the best pack-aging available,” said Fujairah Plastic Factories Group- Group Managing Director, Eng. Khalid Al Kaabi.

Fujairah Plastic is distinguished as one of the most significant players in the flexible packag-ing industry in the GCC, now serving more than 33 countries worldwide, through state-of-the-art facilities in Fujairah, Sharjah, Ajman, and Al Ain, UAE. Visit Fujairah Plastic at Za'abeel Hall Stand Z-B18.

Wire Belt Company has a long history of producing steel mesh belting and conveyor systems providing customized open mesh, hygienic, safe and efficient conveyor solutions that meet your specific needs.

Manufacturing a belting range that also includes Eye-Flex®, CompactGrid®, Honeycomb and Spiral Woven Mesh, Wire Belt has the product to offer improved effi-ciency in conveyor, cooking, cooling, drainage, heating and drying applications.

The company offers many styles and speci-fications of open mesh conveyor belt to suit any application, along with their latest innovation Versa-Link™, a durable and open mesh belt available for light to medium duty applications. Versa-Link’s unique spacing pat-

tern offers product support to the edge of the belt, providing unbeatable strength and longer belt life. Versa-Links unique Forged Edge Technology creates a flush belt edge that eliminates catch points and sharp edges.

All of Wire Belt’s conveyors are made of hygienic stainless steel, have a wide range of optional features, and special variants that ensure the versatility to satisfy most require-ments such as changing product direction, orientation, and spacing between production processes. Wire Belt’s Flex-Turn® unit allows products to be turned using angles from 45 to 180 degrees, and the Spreading conveyor which can separate products into lanes. Find Wire Belt Company at Trade Centre Arena, Stand S-D38.

Tailor-made Conveyor Belts

One of the world’s leading agricultural processors, ADM is all set to showcase its diverse ingredient portfolio at Gulfood Manufacturing in Dubai, which includes its line of cost-effective functional soya protein products, high quality lecithin, as well as a vast range of premium cocoa ingredients.

The ADM stand features the highly popu-lar range of Texture™ products, a great source of high-quality protein, fibre and whole grains. This new line of nutritious protein crisps is ideal for manufacturers look-ing to formulate healthy snacks with unique consumer appeal.

Also on display is ADM’s CLARISOY™ isolated soya protein range, which enables protein fortification in beverages. As the world’s first vegetable-based protein offering clarity and high quality protein nutrition, the CLARISOY line has been specifically designed for use in low-pH beverage applications,

including sports and recovery drinks. In addi-tion, ADM will present its non-genetically modified (non-GMO) range of lecithins in the tradeshow.

Visitors to the ADM stand can also learn about the company’s Arcon® range of func-

tional soya proteins, including Arcon F, Arcon G and Arcon FS. This growing portfolio of high quality functional soya protein concen-trates can deliver a number of nutritional, economical and functional benefits in a varie-ty of meat products, including canned meats.

ADM Cocoa will highlight its deZaan™ brand of cocoa and chocolate for industrial customers, as well as its range of Unicao™ 100% origin cocoa masses. deZaan products deliver consistency and sustainability syn-onymous with indulgent chocolate flavour for use in compound coatings, bakery and dairy

applications, ice creams, cereals, dry bev-erages and mixes. ADM Cocoa will also pre-sent its deZaan Gourmet line, which includes Belgian chocolates, a single-origins range and responsibly sourced cocoa for artisan bakers and chefs looking to achieve an expert finish. ADM will be at Sheikh Saeed Hall 2, Stand S2-C52.

Wire Belt Company, will feature its revolutionary new conveyor belt

ADM Produces a Taste of Healthy Indulgence

Sweet Success in DubaiTate & Lyle, a global provider of ingredi-

ents and solutions to the food and beverage industry, will be showcasing its latest devel-opments in ingredients, applications and ser-vices in the Middle East at this year’s Gulfood Manufacturing.

Visitors to Tate & Lyle’s stand S1-D50 will learn more about its new 39% calo-rie reduced and 40% total sugar reduced Tropical Juice Drink REBALANCE™, which has been designed specifically to appeal to a Middle Eastern Market made with

SPLENDA® Sucralose. This development not only improves the nutritional profile of the beverage it can generate additional cost saving on the sweetening system used.

The stand will also bring the award winning PROMITOR® Soluble Gluco Fibre to the region to maintain a “full sugar” mouthfeel in a 30% calorie reduced and 50% total sugar reduced Raspberry Lime Tea drink, which includes no-calorie high intensive sweetener TASTEVA® Stevia Sweetener.

Additional prototypes demonstrating Tate

& Lyle’s innovation within the dairy, con-venience and beverage categories will also be available on the stand, for visitors to experi-ence the range of ingredients and solutions first hand.

Tate & Lyle has invested in its commercial presence in the Middle East in the last twelve months, with the opening of a Dubai office. Find them at Sheikh Saeed Hall 1, Stand S1-D50.

HIGHLIGHTS


The UK presence at the Gulfood Manufacturing 2014 tradeshow has almost doubled since the announcement of creating a separate manufacturing event, in addi-tion to the long established Gulfood exhibi-tion. The separate show has enabled Dubai World Trade Centre, exhibition organizers, to satisfy continued demand with over 2,000 companies on a waiting list to showcase their products at Gulfood.

Janette Lane, International Executive for the UK based Processing and Packaging Machinery Association (PPMA Group) said: “We have had much interest over the years in Gulfood and many repeat exhibitors due to the sheer scale and success of the show.

We are delighted to be able to offer more of our members the opportunity to exhibit their products in this expanding market place.”

Over 49,000 square meters of exhibition hall space at the Dubai World Trade Centre equates to over 1,000 exhibiting companies, making the first Gulfood Manufacturing an extensive show in its own right. The UK pavilion at the Gulfood exhibition in 2013 represented total stand space of 563 square meters and 32 exhibitors, whereas in 2014 the Gulfood Manufacturing UK group stand has increased to 920 square meters with 37 exhibitors.

The British Are Coming

DCN are exhibiting their revolutionary Jet Cook System at Gulfood Manufacturing. Using their 45 years of experience in manu-facturing food processing plants, DCN developed this new system incorporating all the best features of cooking technology to cook and heat food products at incredible speeds. Jet Cook technol-ogy has reduced the production time of products such as soups and sauces by more than 50%, whilst also maintaining exceptional product quality. The system uses approximately half the energy of standard cooking methods resulting in huge savings.

The benefits of Jet Cook are endless, not only can it produce exceptionally fast cooking times, it is also quiet in operation. With Jet Cook there is no direct heat surface contact. This improves the product taste and also significantly reduces cleaning time. Emulsification and powder entrainment form part of the Jet Cook package; less wastage occurs as starches are activated without any damage. Oils, purees and powders can be drawn in using the vacuum created by the Jet Cook.

During a recent customer trial in the DCN Development Kitchen, 500kg of Béchamel Sauce reached 95°C in 8 minutes. This reduced the customer’s existing production times and a far better emulsion was achieved. The finished product had an improved taste, texture and appearance. The new technology can be installed into new Steam Jacketed Kettles / Cook-Chill systems or retro-fitted into existing equipment. It comes in three different models to suit cus-tomer requirements, product type and factory set-up.

The Jet Cook System can be used to produce a wide range of products including soups, sauces, preserves, dips and desserts. Visit DCN at Trade Centre Arena, Stand S-E56.

Visitors to Gulfood Manufacturing 2014 will embark upon a journey of epicurean delights as renowned German manufacturer Worlee takes them on a flavourful ride. Offerings include almonds coated with Mediterranean herbs, fermented black garlic used in Asian cuisine and spice mills filled with bittersweet oriental flavours. Worlée will present a colourful cross-section of its extensive port-folio including dried fruits, herbs, teas and spices, fruit and vegetable blends as well as pellets for pets and livestock.

The company will also present products that have been devel-oped especially for the oriental market. These will feature new ingredients such as star anise, coffee beans, cumin and cardamom. The East Orient Snack featuring dates, figs and coriander perfect for those seeking a sweet, unique snack between meals will also be exhibited during the tradeshow. Visitors to stand S1-D41 will have a first-hand look at their distinctly unique products.Worlée will be at Sheikh Saeed Hall 1, Stand S1-D41.

The Future of Food Preparation

Worlée's spice trade

Significant UK presence at inaugural Gulfood Manufacturing Show

F&B SOLUTIONS AT FMT

FMT S.r.l. specialises in the design and manufacture of free-standing machines and turnkey installations for the food and the beverage industry. Quality, reliability and flexibility are com-mon features in all FMT installa-tions making them suitable for different applications. The wide production range includes com-plete packaging lines for many products in glass, plastic and metal containers.

FMT is composed of spe-cialised divisions namely, the Engineering Division, Pasteurisation, and Conveying and Packaging.

The Engineering Division cus-tomises solutions according to customer requirements, with design work done by a team of highly qualified and skilled engineers.

The Pasteurisation Division specialises in sizing and manu-facturing tunnels for the ther-mic treatment of products after filling. Single and double-deck pasteurising tunnels, coolers and warmers for an output ranging from 2.000 to 100.000 bph are available. Over 200 machines supplied worldwide put FMT among the best suppliers on the market.

In their Conveying and Packaging Division FMT offers high quality handling systems such as depalletizers, palletizers and robot isles as well as second-ary equipment including convey-ors, elevators-lowerators, dry-ers and washers. FMT will be at Hall 1, Stand B1-14.

Interview


Ahmed Al Shamsi, Chairman of Falcon Pack


A leading manufacturer and distributor of disposable packaging products in the Middle East, Falcon Pack is the flagship company of the Falcon Group and was established in 1992. Headquartered in Sharjah UAE, the company boasts a diversified range of over 2500 products, including aluminium foil,

plastic wraps, and bags making it a household name across the MENA region. Chairman of Falcon Pack, Ahmed Al Shamsi traces the company’s journey and elaborates how adopting a customer-centric approach and adopting best practices can lead to success.

Falcon Pack is a household name in the region. What factors, do you attribute to your success?We are proud leaders in the industry as we offer the best prod-ucts to our customers. Probably the key to success is working on basics to maintain good processes, following best practices, adopting a customer centric approach and respecting the law. The range of products, sustained growth, availability of prod-ucts and adaptability to changing the environment are the other attributes that have led to our success.

What has been your most significant challenge and how have you overcome it?Business is nothing but a challenge. The products are sensitive as they are in contact with food. Thus the main concern has always been to ensure the quality and food safety of the prod-ucts. The UAE government has already regulated many sensi-tive products to ensure quality which has helped consumers. The law for Food Packaging Products still has some way to go. Until then we are forced to compete with some inferior prod-ucts. We have already received product certif ication (Emirates Quality Mark) for all our manufactured products so we can rest assured that the products we offer are the best. Slowly, customers are understanding this and accepting our products more than before.

You have recently expanded into other Emirates. How has this impacted your business?Business expansion is a continuous process. We have expanded into other Emirates and other GCC Countries. The expansion has brought us closer to more customers. The feedback of these customers has further helped us in improving our product, prod-uct range and services.

What are some opportunities that have arisen from operating in the UAE?UAE is great young nation. A right mix of people from different nationalities, support from the government, open market etc. has directly and indirectly had a positive impact on the busi-ness. Unlike in many countries where the bureaucracy hampers growth, the UAE welcomes you with open arms. The market is growing and so are we.

Packaging Competitive Value

Have you taken any steps to make your pro-duction process or your products more envi-ronmentally sustainable?We must all respect and maintain environment not only for us but also for the future generations. We have implemented the Environment Management Systems in our facilities to ensure that we take all necessary steps to maintain environment at our work place. Offering Oxo-biodegradable products is yet another support in maintaining the environment. In addition, none of our products have any kind of toxicity and are food safe. The use of natural resources like sunlight is an integral part of some aspects of the production process.

Your portfolio is very diverse. Describe your decision making process when launching new products.You are asking our trade secret. Yet, I can say that for most of our customers, we are a one-stop solution. We manufacture and arrange goods from our business partners from all over the globe. Most of our products are made according to generic specifications but we are able to offer products according to spe-cific specifications at no extra cost or time. Our customers don’t need to go anywhere else as we are able to meet their needs.

How do you see Falcon Pack evolving? Are there any new sectors you plan on moving into?Falcon Pack is on a consistent growth path. The journey is long and endless. We have already reached the top and need to maintain that. Instead of diversifying into other sectors we would prefer to stay in the one we are in and improve on our processes, quality and cost.

What are you aiming to achieve with your par-ticipation at Gulfood Manufacturing 2014?For us Gulfood Manufacturing is a platform to showcase our products. The growth of Dubai or UAE and our role is the undisclosed fact. Each show give us the opportunity to display our strengths and get direct feedback from our customers. This keeps us motivated and makes us strive to please our customers.

"The market is growing and so are we"

Trade Centre Arena, Stand S-B66

Feature


In 1943, one of the most respected packaging brands In 1943, one of the most respected packaging brands was born in Sweden initially with the sole purpose of was born in Sweden initially with the sole purpose of creating a milk carton which used minimal materials creating a milk carton which used minimal materials and maximized hygiene. Tetra Pak, now a multinational and maximized hygiene. Tetra Pak, now a multinational food packaging and processing company offering a wide food packaging and processing company offering a wide array of filling machines, packaging as well as processing array of filling machines, packaging as well as processing solutions. The company was founded by Ruben Rausing solutions. The company was founded by Ruben Rausing and became a successful multinational thanks to Erik and became a successful multinational thanks to Erik Wallenberg’s ground-breaking innovation – the tetrahe-Wallenberg’s ground-breaking innovation – the tetrahe-dron-shaped plastic coated paper carton. dron-shaped plastic coated paper carton.

The company’s multi-tiered motto of ‘protecting what’s good,’ The company’s multi-tiered motto of ‘protecting what’s good,’ meaning food, people and the future enable Tetra Pack to con-meaning food, people and the future enable Tetra Pack to con-tinuously grow and innovate. The company’s business opera-tinuously grow and innovate. The company’s business opera-tions include Packaging – aseptic, chilled, food, straws, materials, tions include Packaging – aseptic, chilled, food, straws, materials, Equipment & Services – aseptic solutions, processing lines and Equipment & Services – aseptic solutions, processing lines and equipment, distribution equipment, and food products such as equipment, distribution equipment, and food products such as milk, cream, juices and ice cream.milk, cream, juices and ice cream.

By maintaining its high standards, the company has also been By maintaining its high standards, the company has also been successful in adding value to its stakeholders’ businesses. Tetra successful in adding value to its stakeholders’ businesses. Tetra Pak is now the go-to packaging solution for several global food Pak is now the go-to packaging solution for several global food manufacturers. Choosing Tetra Pak’s processing and packaging manufacturers. Choosing Tetra Pak’s processing and packaging equipment for its UHT lines to produce a range of products such equipment for its UHT lines to produce a range of products such as UHT white milk, leading dairy manufacturer, Fonterra has dou-as UHT white milk, leading dairy manufacturer, Fonterra has dou-bled its UHT production capacity. bled its UHT production capacity.

To Serve & ProtectTetra Pak will showcase its award-winning products at Gulfood Manufacturing

Currently the largest food packaging company in the world with Currently the largest food packaging company in the world with operations in more than 170 countries, Tetra Pak’s crowning glory operations in more than 170 countries, Tetra Pak’s crowning glory is its aseptic packaging technology which has been hailed by the is its aseptic packaging technology which has been hailed by the Institute of Food Technologists as the most important food pack-Institute of Food Technologists as the most important food pack-aging innovation of the 20th century. The technology ensures that aging innovation of the 20th century. The technology ensures that the food is fresh, flavourful and most importantly safe for at least the food is fresh, flavourful and most importantly safe for at least six months without the use of preservatives or refrigeration. The six months without the use of preservatives or refrigeration. The aseptic process ensures that both the food and the packaging mate-aseptic process ensures that both the food and the packaging mate-rial remain bacteria free while the food is being packaged.rial remain bacteria free while the food is being packaged.

While it remains committed to food safety, Tetra Pak also focus-While it remains committed to food safety, Tetra Pak also focus-es on sustainable practices. Doing its part to serve the community, es on sustainable practices. Doing its part to serve the community, Tetra Pak launched a global information campaign- ‘The Pack that Tetra Pak launched a global information campaign- ‘The Pack that Grows Back’ to highlight the role of renewable materials in helping Grows Back’ to highlight the role of renewable materials in helping protect the environment. protect the environment.

The company has received recognition and acclaim for its pio-The company has received recognition and acclaim for its pio-neering endeavours in creating a sustainable future. It was awarded neering endeavours in creating a sustainable future. It was awarded the DuPont Continuing Innovation award in recognition of its the DuPont Continuing Innovation award in recognition of its ‘consistent leadership in advancing the design, functionality and ‘consistent leadership in advancing the design, functionality and efficiency of packaging during the past 25 years’. In addition to this, efficiency of packaging during the past 25 years’. In addition to this, it was also honoured with a world star award for its Tetra Brik® it was also honoured with a world star award for its Tetra Brik® Aseptic 1000 Edge with Light- CapTM 30. Aseptic 1000 Edge with Light- CapTM 30.

"Tetra Pak’s crowning glory is Tetra Pak’s crowning glory is its aseptic packaging technology its aseptic packaging technology which has been hailed by the which has been hailed by the Institute of Food Technologists Institute of Food Technologists as the most important food as the most important food packaging innovation of the packaging innovation of the 20th cen20th century.tury."

Za'abeel Hall, Stand Z-B34Za'abeel Hall, Stand Z-B34

MECATHERM S.A. - F 67133 BAREMBACH (near Strasbourg)Phone: +33 (0)3 88 47 43 43 - Fax: +33 (0)3 88 47 43 [email protected] - www.mecatherm.fr

EXCLUSIVITY

9 to 11 November 2014 Booth D 2-4

Live demo Hall 2 - Booth D 2-4!

One SINGLE automatic line for:

from 700 kg/to 3.000 kg per hourVARIETEE LINETM*

Manufacturer of ovens, machines and automatic production lines for industrial bakeries

In Focus


Döehler Group, based in Darmstadt Germany, is a global producer, marketer and provider of technology-based natural ingredients as well as ingredient systems. With more than 35,000 employees dedicated to providing consumers with fully integrated food and beverage solu-tions, the company boasts a diverse portfolio of products and have continued the expansion of their production facilities in the Middle East.

The group has presence in over 130 countries with 23 production sites, 48 sales offices and application centres. Döehler strives for constant improvements by showcasing the perfect product experi-ence. This is achieved by combining all ingredients and ensuring that they are well balanced. The product concepts range from refreshing carbonated soft, energy, still, malt drinks as well as juices and nectars to dairy beverages, bakery goods and confectionary.

Döehler’s prime focus is on natural products: juices and purees from carefully selected fruits and vegetables. Different markets and applications along with changing trends and laws present the company with specific challenges. Diversity in Döehler products is the outcome of a robust global sourcing network as well as inter-nal fruit and vegetable processing capacities. In addition to this, a thorough understanding of the market and long-term experience in the application of beverages and dairy products is what makes the company unique.

Promoting a holistic approach to innovation, the company is known for its outstanding taste and product appearance. One of Döehler’s key ingredient inventions is Crystal Clear Colours 2.0, which is based on natural colouring principles such as paprika extract, beta-carotene and lutein. Such formulations are essentially used in the development of carotenoid-based colours for clear bev-erages.

Döehler Group is a top international brand not only because of adopting best industry practises and possessing certifications including FSSC 22000, ISO 22000, OHSAS 18001, Sedex and Halal; it also utilizes state of the art technology which ensures the highest quality of products to be delivered to its consumers. Moreover, the company has been successfully producing goods from Egypt since 2012 and have recently invested in a 50,000 sq m facility which will be operational by the third quarter of 2015, enabling Döehler to house one of the largest research and development centres across the region.

Innovating NatureDöehler Group expands production in MENA region



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The role of small and medium enterprise (SME) in Dubai The role of small and medium enterprise (SME) in Dubai cannot be emphasized enough. Considered backbone of cannot be emphasized enough. Considered backbone of the Emirate’s economy, SMEs account for a big chunk the Emirate’s economy, SMEs account for a big chunk of the overall workforce with a significant share of total of the overall workforce with a significant share of total investments belonging to the F&B manufacturing sector. investments belonging to the F&B manufacturing sector.

According to SME Dubai, an agency under the Department of Economic Development (DED), the F&B manufacturing sector has two major divisions: Emirati or national industries with local invest-ment and multinationals (MNCs) possessing foreign investment. Although domestic production and manufacturing are important to the economic engine of the country, the UAE is heavily depend-ent on food imports. In order to curtail growing concerns about food security and the consequent rising food prices, the need of the hour is to develop as well as enhance food manufacturing capabilities. Key drivers and barriers to sustainable growth

To compete effectively with low cost markets such as China, India, Pakistan, KSA, Dubai is focused on supporting strategies that play to its strengths: efficiencies relating to supply chain management, quality, environment and safety assurances, sustainable packaging, waste reduction and management, and most importantly shifting consumer trends in terms of ethically produced goods.

Boasting strong logistics and great infrastructure, the govern-ment has played an immense part in supporting and promoting the sector in a bid to encourage growth. In a report published by

Empowering Entrepreneurial Spirit

Dubai's government plays an important role in the growth and development of the F&B manufacturing sector.

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SME Dubai, titled: “A Small and Medium Enterprises Development Perspectives of the Food & Manufacturing Industry in Dubai,” it was revealed: “In order to develop F&B manufacturing in Dubai, government intervention in the form of low cost land and utili-ties and increased incentives for research and development would be important. The long term industry growth and sustainability will depend on niche, value added products capable of earning

premium price. Moreover, firms are expected to benefit from increased export assistance and marketing support for locally made products.”

In addition to this, the report suggested key areas and categories for SMEs to establish manufacturing facilities for diversification and

"The F&B landscape in Dubai is a hotbed of competition with a multitude of imported products and brands."


product enhancements. These include: seafood processing, fruit and vegetables processing, grain mill products processing, sweets, chocolates and confectionary products. These categories not only add value to re-exports but can also offer a great substitution for imports. Leveraging Dubai’s strengths

SMEs can benefit immensely establishing in and around the emirate by leveraging Dubai’s tremendous strength pertaining to business operations and manufacturing. With the country’s diverse popula-tion on the rise, the community consisting of wealthy locals and a dynamic pool of expatriates, there is not only an increased demand for food products, Dubai can also serve as a testing ground for innovation and improvisation in food manufacturing, hence creating niche products. The report revealed: “Dubai serves as an excellent market for innovative F&B products on account of its multicul-tural and dynamic population structure. Further, Dubai has a highly mature and sophisticated retail industry that could provide support for testing and introduction of niche high-end products (organic, fortified and health foods).”

Presenting a wider access to the MENA region through trade agreements, the emirate presents a conducive financial and busi-ness environment for multinational corporations. In addition to this, Dubai offers companies developed capabilities as far as storage and transportation is concerned. The report further said: “Dubai has capabilities to break bulk. Such bulk shipments are

Did you know? Dubai is currently ranked the third biggest re-exporter in the world.

Food imports account for more than 70 percent of the region’s total food requirement.


Food imports account for more than 70 percent of the region’s total food requirement.


Key Product Categories for new SMEs in DubaiExports

CategoriesValue-add to Re-exports

Import Substitution Health Convenience Delight

Seafood Processing

Fruit and Vegetable Processing

Grain Mill Products Processing

Sweets, Chocolate and Confectionary Products

Spices Processing

Focus on converting Re-exports to value-added Exports

Focus on Premiumisation and Innovation

growing 17 percent on a year on year basis. Emirates airlines has advanced warehouses (cold storages) which can help store and release perishable goods in a short time frame.”

With more than 70 percent of the population being expatri-ates, favourable demographics in the country, demand for health, lifestyle and luxury based F&B products among other key elements being the driving force of industry, the report recognized that the F&B landscape in Dubai supports a multitude of imported products and brands. Food sold in retail outlets are estimated to consist of 75 to 80 percent imported consumer ready products and 20 to 25 percent locally processed food. As a consequence there is room to increase market share of locally manufactured and processed food products in addition to improving re-export value before it reaches the consumer.

With all elements of the needed infrastructure in place and government bodies playing a proactive role in supporting SMEs in terms of policies and regulations, the UAE is most definitely on the right path to becoming a credible F&B producer across the region.

Conference Programme


Food and Beverage Industrial Investment Summitco-located with Gulfood Manufacturing Exhibition Dubai World Trade Centre,

9th-11th November 2014

Hear from some of the most successful businesses in the region including: Nestle Nigeria, Clover, Tetra Pak, Sadafco, The Switz Group, Falah Capital, King Abdullah Economic City, Ministry of Agriculture Saudi Arabia, Bain & Co, Mondelez International and Al Rabie.

To register, please visit: www.gulfoodmanufacturing.com/foodandbeveragesummit.

DR. SAAD A. KHALIL ESA, Director - Office of King Abdullah Initiative for the Agricultural Investment Abroad, Ministry of Agriculture Kingdom of Saudi Arabia

JOHANN VORSTER, CEO, Clover

DHARNESH GORDHON, Managing Director& CEO, Nestle Nigeria

RAYAN QUTUB, COO and Head of Industrial Valley, King Abdullah Economic City

FADI MALAS, Board Member, Just Falafel

JALEL AOSSEY, Director of Development, Midamar Corporation

CYRIL FABRE, Partner, Bain & Co

AMAR ZAHID, Vice President GMEA, Tetra Pak

THE WORLD CLASS SPEAKER LINE-UP INCLUDES:

ECONOMIC ADVANTAGES. Review and analysis of the current and projected market size of the food and beverage processing industry. INFRASTRUCTURE BENEFITS. The supporting framework offered by regional entities including the free zones, regulatory bodies, inward investment leaders and logistics business.INVESTMENT CONSIDERATIONS. An assessment of risk and potential investment returns with speaker contributions from the banking sector, venture capital firms and private equity markets. Successful food and beverage manufacturers in the region will also pinpoint success metrics and common pitfalls impacting RoI.REGIONAL OPPORTUNITIES. Discusses the connectivity benefits of locating in Dubai and the wider region as seen by trade, economy and agriculture sector observers across the Middle East and Africa. TECHNOLOGY TRANSFER. Innovation, best practice and technology demystified for investors and captains of industry. The programme will cover technical and sector specific considerations through a series of invitation only, case study based workshops. Key sectors in focus include Bakery, Meat, Dairy, Beverage, Grains, Fats & Oils.

Free to attend for industry professionals, the Summit will focus on five specific trend themes delivered over three days. Choose only the sessions you need to hear from the innovative programme of hour by hour keynotes and case studies.

POWERING THE FUTURE OF FOOD & BEVERAGE PROCESSING INDUSTRY IN THE MIDDLE EAST

3 ACTION PACKED DAYS

6 POWERFUL REASONS TO ATTEND!5 THEMES

The Food & Beverage Industrial Investment Summit (FBIIS) is geared to the overseas investor and MNCs currently exploring economic, market and manufacturing opportunities in the region. Attendees will benefit from connecting with a powerful, expert and influential speaker and delegate network drawn from industry, government, trade and investment intermediaries.

Measure the financial, legal, technical and investment benefits of locating your manufacturing business in the Middle East.

See how regional Governments are tackling food security challenges and the huge opportunities being created for F&B manufacturers.

Learn how to ramp up manufacturing output and improve production capacity using the state of the art processing and packaging technology.

Understand how new entrants survive in the F&B industry and compete on a level playing field with the established industry giants

Master free zone regulations and commissioning procedures for rapid expansion and start up.

Network with more than 300 key global F&B industry leaders, connect with the captains of industry who are really making a difference in the region, and forge new business partnerships that will accelerate your growth strategy.

TAIZOON KHORAKIWALA, Founder & CEO, The Switz Group

DENNIS JONSSON, Global CEO, Tetra Pak

VISHAL TIKKU, Vice President and Area Director Middle East, Mondelez International

RUSHDI SADDIQUI, Founder and CEO, Zilzar Technology