insights into action – recent examples leveraging big data in the automotive industry

10
Presentation to EMCWorld 5 th May 2015 Nick Gill Chairman, Global Automotive Council [email protected]

Upload: capgemini

Post on 15-Jul-2015

1.751 views

Category:

Automotive


0 download

TRANSCRIPT

Presentation to EMCWorld 5th May 2015

Nick Gill Chairman, Global Automotive Council [email protected]

2 AutomotiveConnect – Driving Digital | January 15, 2015

The automotive industry is booming, but also facing significant disruptive change

Martin Winterkorn, VW

Our sector faces a disruptive change... those who are not willing to change will not exist in the future

Ian Robertson, BMW Michael Gorriz, Daimler

The Auto industry will see more change in the next five years than in the previous 100 years

We are very close to a radical change in our industry

Andy Palmer, Aston Martin

We are on the cusp of one of the most radical changes in the way that you buy cars in 125 years

Earl Hesterberg, GroupOne

Our USP is having the best systems, processes and data in the industry

The fun has just started

Warren Buffet, Berkshire Hathaway Automotive

(On the purchase of Van Tuyl Group)

3 AutomotiveConnect – Driving Digital | January 15, 2015

The automotive world of the future

4 AutomotiveConnect – Driving Digital | April 2015

Capgemini sees three areas driving customer management in the automotive industry

Interest Purchase Ownership Repurchase

CONNECTED CUSTOMER Putting the customer at the centre of your company

CONNECTED VEHICLE Making the vehicle a node on the network

CONNECTED INSIGHTS Transforming data into competitive advantage

“We want to listen to the consumer and learn.” Dieter Zetsche, Daimler

“We need to work with companies from outside the sector.” Sergey Brin, Google

“Data is the new currency for our industry.” Luca de Meo, Audi

5 AutomotiveConnect – Driving Digital | April 2015

Connected Customer: Our assets show our capability to shape the change together with the OEM

!  Put the customer at the center !  Make the customer unique !  Focus on governance, not

technology

!  3D technology !  Excellent buying experience !  System integration

!  Augmented reality !  Individualized information !  Ownership experience

!  Central hub for information !  OEM service integration !  Cloud based

!  Survey in order to get end customer’s expectation of mobility services

!  OEM relevant results extracted

!  Supporting Cars Online with focus on the challenges and barriers to online sales

!  Looking at ways of making it work

!  Enhance after-sales experience !  Workbench integration !  Improve service quality !  Up-selling and cross-selling

Customer Data Management Customer View on Mobility Services

Automotive Online Sales

Lead Management Best Practice

Virtual Showroom AR Owner's Manual Customer Portal Service Inspection

Ignite Envision !  Increase new vehicle sales

!  Increase dealer revenue !  Potential cost savings

associated with third-party leads

POC

POV

!  How to mobilize the company around the consumer

!  How to break down the internal silos

!  Governance, organization

Connected Customer

6 AutomotiveConnect – Driving Digital | April 2015

Connected Vehicle: Our assets are demonstrating innovative and state of the art solutions

V2V Communication Location-Based Services Fleet Mgt – Driver Mgt Real-time Service Care

Ignite

Chris

Bob

MQTT Server

Connected Service Exp. Fleet Mgt – Temp Control Clickable Demo Cybersecurity Connected Vehicle

7 AutomotiveConnect – Driving Digital | April 2015

Connected Insights: Our Connected Insights assets allow the rapid generation and evaluation of innovative ideas for OEM headquarters, importers and dealers

Igni

te

Micro Targeting

Loyalty Prediction

Renewal Prediction

Price Optimization

Social Insights

Envision

Automotive Insights Lab

Warranty Prediction

Sales Forecasting

Connected Insights Social Insight into Action

Price Transparancy

Analytics Service Unit

8 AutomotiveConnect – Driving Digital | April 2015

Connected Insights: We have proven that Connected Insights delivers tangible results

Pricing & Demand & Warranty prediction

!  Proven cases of 7 times more effective targeting !  Over 20% increase in average revenue per campaign, with 10% cost

reduction Profiling & Targeting

!  Improved stock replenishment due to more robustly predicted demand on vehicle model, parts and geographical level

!  Improved warranty claims prediction accuracy by >100%

Pricing & Demand & Warranty Prediction

!  Success rate of identifying customers to repurchase increased by > 300% !  About 2-3 times more conversion due to up-sell and cross-sell analytical

models !  Decrease in churn rate by 15-30%

Renewal & Loyalty

Igni

te

9 AutomotiveConnect – Driving Digital | January 30, 2015

Connected Insights: Our Analytics Lab will allow global access to use case demos and client bespoke service delivery and accommodate a Capgemini Automotive Data Hub

Automotive Data Hub

Use Cases Demo Area

Global Access

Restricted Access Private Data Areas (on

premise, local or regional)

Social Car Community Digital Automotive Markets Commercial Data Providers

Feed back engagement data and benchmarks (masked)

Design / Build / Run

Client 2

Platform-as-a-Service self-provisioning

Virtualized converged infrastructured

Elastic big data analytics environment

Client 1 Client 3

Micro Targeting

Social Insights

Sales Forecasting

Price Optimization

Warranty Prediction

Renewal Prediction

Loyalty Prediction

Automotive Insights Lab

Connected Insights PoV

The information contained in this presentation is proprietary. Copyright © 2015 Capgemini. All rights reserved.

Rightshore® is a trademark belonging to Capgemini.

www.capgemini.com

About Capgemini

With almost 140,000 people in over 40 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2013 global revenues of EUR 10.1 billion.

Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business Experience™, and draws on Rightshore®, its worldwide delivery model.

Learn more about us at www.capgemini.com.