insights to mvp/ design sprints by heist
TRANSCRIPT
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Insights to MVP/ Design SprintsS I N G A P O R E D E S I G N W E E K
M A R C H 2 017
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Who am I?
• Founder and Principal, Heist
• Delhi, London, HK, Shanghai, Singapore
• Fascinated by people, places, cultures and coffee
• Collective, Future of Work
• @ Kaja_Baja
© HEIST, 2017
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Heist/ Design Collective
© HEIST, 2017
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Design Thinking Overload
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© HEIST, 2017
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“Removing thinking from design is like removing oxygen from air. Design IS thinking–thinking given form”
- Dan Saffer
© HEIST, 2017
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© HEIST, 2017
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What’s Ethnography, Anyway?
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What is Ethnography, Anyway?
• Roots in Anthropology, design research foundation
• People, behaviors, cultural norms, beliefs
• (Pre Pre) User Research
• Provides the context to learnings
• Understand the drivers behind decisions, choices and habits
© HEIST, 2017
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Great, but there’s no time or budget - it’s a sprint!
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© HEIST, 2017
Morning Walks
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© HEIST, 2017
Or a bike ride
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© HEIST, 2017Taxis & Tuk Tuks
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© HEIST, 2017
Try the local dishes
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© HEIST, 2017
Big Meals, Big Groups
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© HEIST, 2017
Coffee is always a good idea
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© HEIST, 2017
Graffiti and pop culture
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© HEIST, 2017
Music
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© HEIST, 2017
Festivals & Rituals
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© HEIST, 2017
How people pray
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© HEIST, 2017
And how they play!
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Hang with some old folks
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© HEIST, 2017Or make the most of your wait
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Design Sprints 101
© HEIST, 2017
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Before you start…
• Pick a challenge
• Agree to say YES… and
• Be willing to support each other
• Practice active listening
© HEIST, 2017
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Challenges.. Or pick your own
• Tackling anxiety and depression amongst youth
• Building creativity into education
• Helping hawkers pass on their legacy
• Encouraging public transportation
• Better playgrounds for kids (and adults?)
© HEIST, 2017
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Stage1/ UNDERSTAND
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Step1/ Environment
• Define the problem
• User needs/ insights
• Business perspective
• Tech capabilities and challenges
• Stakeholder perspectives
© HEIST, 2017
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Step 2/ How Might We?
• Start listing your insights
• Quick clusters to define opportunity areas
• Take those challenges and turn them around
• OK to start generating ideas
© HEIST, 2017
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Stage 2/ DEFINE
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Clarity and Brevity
© HEIST, 2017
• Design Principles
• 3 words
• Elevator Pitch
• First Tweet
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Stage 3/ DIVERGE
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Start Sketching
© HEIST, 2017
• Sketch 8 ideas in 5 minutes
• Sketch 1 idea in 5 minutes
• Sketch 1 storyboard in 5 min
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Sushi Train
• 1 min, sketch or write your idea
• Pass it to the person on your right
• Build on the idea given to you by the person on your left
• Complete the circuit, 5-6 ideas per team
© HEIST, 2017
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Stage 4/ DECIDE
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Vote & Prioritize
© HEIST, 2017
• Sticky dots in silence/zen voting
• Cluster winning ideas
• Quick prioritization (Tech Feasibility x Business Viability)
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Stage 5/ PROTOTYPE
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Rapid Prototyping
© HEIST, 2017
• Paper prototypes, test, reiterate
• 3 screens, test, reiterate
• Clickable prototypes, test, refine
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Stage 6/ VALIDATE
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Back to the Start
© HEIST, 2017
• User Testing
• Natural Environment, not labs
• Conversations, not just screens
• Don’t be afraid to co-create
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Thank you! [email protected]