Sources: Forbes Magazine: What is Marketing, August 2012; Gartner: Key Findings From U.S. Digital Marketing Spending Survey, March 2013; Online Marketing Institute: Why Direct Mail Still Yields the Lowest Cost-Per-Lead and Highest Conversion Rate, June 2013; Chief Marketing Officer Council: Facts & Stats; iMPACT Branding & Design:

25 Compelling Statistics About the Importance of Email Marketing, July 2013; Inbound Writer: 10 Content Marketing Statistics That Will Blow Your Mind

©2014 Selective Ins. Group, Inc. (“Selective”, Branchville, NJ). Products provided by Selective’s insurer subsidiaries; insurers and products available vary by jurisdiction. SI-14-043

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