insightxplorer biweekly report_20150415
Post on 30-Sep-2015
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DESCRIPTION
美妝網站調查與美容時尚類別網站使用概況TRANSCRIPT
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20150415
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2015 04 15
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2015 04 15
2015320222,819comScore
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2015 04 15
Key Findings
(51.6%) (36.8%)DM(34.1%)(62.8%)Facebook/(50.9%)(47.1%)
Facebook
201330%-40%
20152427.588.117.226.36.8
(U)YahooFashionGuide(U)VOGUE
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2015 04 15
Key Findings
45.5%54.5%Top10iBeautyMobile
18-3435-44iBEAUTYMobile01 18-24(u)ELLE Taiwan25-34UrCosme35(U)Yahoo
Cross VisitingTop1018-3435
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2015 04 15
Key Findings
(55.4%)(54.3%)(52.8%)
FacebookFashion GuideYahoo()Facebook
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2015 04 15
(51.6%)24/(36.8%)/DM(34.1%)
51.6%
36.8%
34.1%
24.6%
22.4%
20.8%
13.0%
11.1%
10.3%
0% 10% 20% 30% 40% 50% 60%
DE"1
30EDM
()
$&
@;>E%C
5/8EB,/8
@App
*6E()
Base:"@+A# N=1,807.49F2!7!=
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2015 04 15
(62.8%)Facebook/(50.9%)(47.1%)
62.8%
50.9%
47.1%
29.1%
12.4%
10.1%
0.7%
0% 10% 20% 30% 40% 50% 60% 70%
)(#
Facebook)!?%';
(8+&??-
(4
2
BBS
>10
Base:56(4$7,:)3./* N=9333@9 "
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2015 04 15
comScore MMX 201330% - 40%20152427.1115PC26.317.21%11
comScore MMXARO 2013 2 20151
427.1(32.0%)
88.1(11.9%)
26.3(1.0%)
17.2(1.1%)
6.8(12.6%)
No.5
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb
No.2 No.1 No.1No.2
20152
2013
2013 2014 2015
45%
40%
35%
30%
Among 11Asia Markets
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2015 04 15
20152Top10(U)Yahoo185.3FashionGuide(U)VOGUE76.142.4
45.5%54.5%Top10iBeautyMobile
UrCosme(88.3%)
comScore MMXARO 2015 2
Top 10 ()
4,271
(U)Yahoo 1,853
FashionGuide 761
(U)VOGUE 424
iBEAUTY 348
(U)MarieAClaireA 287
UrCosme 211
Mobile01A 209
(u)ELLEATaiwan 207
womany 156
Styletc 152
%
%
45.5%
29.9%
35.2%
34.7%
64.0%
27.1%
11.7%
54.3%
36.4%
28.6%
46.6%
54.5%
70.1%
64.8%
65.3%
36.0%
72.9%
88.3%
45.7%
63.6%
71.4%
53.4%
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2015 04 15
Top10(Composition Index UV)100
Top1018-34iBEAUTY35-44Mobile01 18-24(u)ELLE Taiwan25-34UrCosme35(U)Yahoo
comScore MMXARO 2015 2
143
130
180
255
168
180
303
119
325
271
128
138
182
192
145
256
283
121
167
178
177
112
166
120
109
130
115
116
120
140
101
132
67
108
0 100 200 300 400
(U)Yahoo%&
FashionGuide
(U)VOGUE
iBEAUTY"
(U)Marie=Claire=#
UrCosme
Mobile01=!
(u)ELLE=Taiwan
womany
Styletc
118
107
207
199
105
101
140
116
137
116
232
0100200300400
18I24
25I34
35I44
45
$ Top10&$ '
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2015 04 15
Cross VisitingTop1018-3435/
- Top1018'24 25'34 35'44 45+Z$ T T T
6QF Z$ Z$ 6QF2 [R+ / OF'6Q J-#* YA I7;3U 3U Q Q.@5 .@5 4_SF >HK"T X) "T "T=BF =BF =BF TF=B6Q =B6Q =B6Q =B6Q\( \( \( \(
=BF EGF
VPF 6QF
YF TF
OF 4_SF
&:F '&:/N]F
!;
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2015 04 15
Facebook TOP10
FacebookTOP10()Fashion Guide Yahoo()Facebook
Facebook
(23.3%)(18.4%)(15.4%)
Fashion Guide(3D!F
7.8% B1() 5.8% B1() 4.0%
Yahoo3D 5.3%Fashion Guide( 3D!F
5.5% 5I8KD", 3.9%
B1() 4.3% FacebookD74 2.6% FacebookD74 3.0%
FacebookD74 4.3% D*9C 2.4%Fashion Guide(3D!F
2.8%
86N/& 3.6% 2.2% 2.2%
); NARUKO 3.1% Yahoo3D 2.1% Yahoo3D 2.0%
2.7%UrCosme+PD 1.9% ELLE 1.1%
L( .') 2.1% HAnna!( .') 1.6% GOMWatsons Taiwan 0.9%
AJJPTT 2.0% ); NARUKO 1.4% 86N/& 0.9%UrCosme+PD 1.9% 86N/& 1.2% ); NARUKO 0.9%
Facebook TOP10
Base::6D .'%FacebookD74E$N=676-2=Q0# Mar 2015
23.3%18.4%
15.4%
8.0%
7.8%
3.6%
3.2%
2.8%
2.3%
2.2%
0% 10% 20% 30%
:+3SG/'
-.B
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2015 04 15
(55.4%)25-39
(54.3%)24
(52.8%)40
55.4%
54.3%
52.8%
28.5%
26.4%
20.4%
18.5%
18.3%
16.0%
15.6%
0% 10% 20% 30% 40% 50% 60%
?#L%8 V
L%5O
L%SHAR/
C>+QEP'-V"V$
?#L%87U*
C>.;4V?#VQ3DM
C>6:2='-V"V$
87U V)
C>BK@'-V"V$
C>01IN
Base:C>Q0!T,N=5865
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2015 04 15
(40.1%50.7%48.7%)(41.3%42.1%45%)
40.1%
50.7%48.7%
41.3% 42.1% 45.0%
31.2%27.4%
34.7%
0%
10%
20%
30%
40%
50%
60%
T3E$#,7/) T3$AV T3ZRLY:
%X";?\AV_
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2015 04 15
5.165.05 Facebook4.97
63.4%
60.8%
63.7%
64.1%
71.1%
72.3%
15.1%
25.9%
22.6%
25.4%
19.0%
20.2%
21.5%
13.3%
13.7%
10.5%
9.9%
7.5%
.App
.(,21
Facebook.#"2
.
-022
/%*/%
!&3 $+)' Mar 2015
MEAN
5.16
5.05
4.97
4.75
4.73
4.58
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2015 04 15
FacebookApp
Fashion Guide Yahoo(Yahoo)()
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2015 04 15
comScoreCross Visiting18-34EC35
Audience Buy
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2015 04 15
1418 50.3%
1401 49.7%
19 454 16.1%20-24 284 10.1%25-29 272 9.6%30-34 344 12.2%35-39 329 11.7%
40 1137 40.3%
1354 48.0%
702 24.9%
763 27.1%
(IX Survey)
CyberPanel
2015/03/202015/03/22
N=2,81995%,1.85%201502
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2015 04 15
comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List
Methodology
Global PERSON Measurement
Global MACHINE Measurement
Panel
Census
Unified Digital MeasurementTM (UDM)
MMX
* comScore(UDM)unified(U)(u)
/
*,1Top10('&4"%) (3'&! 41($20-#'&,
(GQMobile01./*FHM+$20-4,)