insivia seminar series: search engine optimization

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Post on 17-May-2015

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  • 1. A Strategic Marketing & Sales AgencySearch Engine Optimization

2. 34%24%18%17%11% 3. The best place to hide a dead bodyis page 2 of Google search results.1.11% - 0.29% 4. Amazon.com Higher than first result 5. 93% of online experiences begin with a search engine. 6. GOOGLE GENERATESOVER 40BILLIONIN ADVERTISING REVENUEAYEAR 7. Starting Here Doesnt Mean Results There 8. HTML elementslike title tags,descriptions, andURLs will beseen on resultspages makethem clearand easy toread! 9. Time is money.Save yourvisitors somemoney! 10. Highly usable sites get more inbound links, less bounces, and more repeat visits. 11. Search Optimization ToolsGoogle AnalyticsWebmaster Toolshttp://www.google.com/analytics/Http://google.com/webmasters/Keyword Estimator Raven Toolshttp://adwords.google.com/o/KeywordTool http://raventools.com/SEO Book Toolshttp://tools.seobook.com/ 12. B P ACT S /B ACK H AD RICEL AT- Link Spamming- Automatic Title Tags- Useless Content- A Static Site- Duplicate Content- Content Before Experience 13. Search Optimization in 2013 Create Value and Relevancy Build A Great SiteGet on Social MediaUse Other Channels 14. Marketing & Interactive WebDesign Questions. Site Reviews? Andy Halko, CEOInsivia Marketing & Interactive Web Design www.insivia.com