Online Advertising outside the box

By Patrick Knight – Founder & Inventor – InSkin Media Ltd

The rise of online video

“140,000,000 American consumers tuned to “online videos” in 2009”

“Average monthly consumption per user rose from 6 to10 hours”

“More than 26,000,000,000 video views in a given month”

“online video advertising growth predicted at 35%-45% for each of the next five years”

Source: Comscore

Source: Comscore

Source: Comscore

Source: e-Marketer

But how can publishers monetise video?

PreRoll/MidRoll/PostRoll ads

By thinking inside the box?Overlay ads

THE FUTURE LOOKS BLEAK FOR PREROLL!Up to 39% of users now click away from

annoying pre-roll ads, up from 20% clicking away in 2008.

MORE ANNOYING THAN POPUPS!They obscure the video you aretrying to watch and have been

banned by many publishers

Or outside the box? (literally)

Demo 1: http://www.inskindemo.com/DEMO/pizzahut_browser_videojug.html Demo 2: http://www.inskindemo.com/DEMO/smirnoff_there_inskin_browser_muzu.html

InSkin™ is the best performing and least intrusive video ad format

These publishers thought outside the box

And InSkin advertising now reaches 57% of UK internet adults!

Film

FMCG

Motors

Lifestyle

Electronics

Other

These advertisers did too

We delivered over 200 InSkin ad campaigns in 2009!

How can you predict the future of online advertising?

So how will you invent your future in online advertising?

Will you do it by thinking inside the box?

From this place:- Your creativity will be stifled- You’ll think small and safety will come first- You’ll agree with the crowd to gain approval- You’ll focus on problems rather than solutions- You won’t trust yourself- You’ll lose sight of your vision and dreams- You’ll never realise your true potential

but at least you’ll be in your comfort zone!

The problem is thatcomfort won’t create the future!

Will you do it by thinking outside the box?

From this place:- You’ll find possibilities that others don't see- You’ll face your fears head on- You’ll challenge your limiting beliefs- You’ll question yesterday’s wisdom - You’ll create an empowering vision for yourself- You’ll believe in your dreams and take action - You’ll trust yourself- You’ll understand that there is no such thing as failure, only results.

and from this place you’ll create your future!

The future is not something we enter tomorrow

The future is somethingwe create today