inspiration architecture: oregon virtual reference summit 2014

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1 I nspiratio n Peter Morville, 2014 Oregon Virtual Reference Summit A rchitecture The Future of Libr

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Peter Morville's keynote for the 2014 Oregon Virtual Reference Summit

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Page 1: Inspiration Architecture: Oregon Virtual Reference Summit 2014

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Inspiration

Peter Morville, 2014 Oregon Virtual Reference Summit

ArchitectureT h e Fu t u r e o f L i b r a r i e s

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“I say we fight for and maintain our very long-term and hard-won connection to books and what they represent.” Joseph Janes

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The structural design of shared information environments.

The organization, labeling, search, and navigation systems in websites and intranets.

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#dtdt

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“Where architects use forms and spaces to design

environments for inhabitation, information architects

use nodes and links to create environments for

understanding.”

Jorge Arango, Architectures (2011)

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The Library of Congress“To further the progress of knowledge and

creativity.”.

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FragmentationFragmentation into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose.

Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.

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1. One Library

2. Core Areas

3. Network Intelligence

Web Strategy

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Interfaces• Portal• Search• Object• Set• Page

Caveats• Visual Design• Starting Point

Wireframes

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16Source: Search Patterns (2010)

Search is a Complex, Adaptive System

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Web Governance Board

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23Technology + Pedagogy

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“When I was playing baseball,

most of the time I wasn’t playing

full-scale, four bases, nine

innings. I was playing a perfectly

suitable junior version of the

game...But when I was studying

those shards of math and history,

I wasn’t playing a junior version

of anything. It was like batting

practice without knowing the

whole game. Why would anyone

want to do that?”

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The MOOCs must first

compete with

nonconsumption by

meeting demand outside

the schools (e.g., developing

countries, home-schooling)

and then within (e.g., letting

students take courses not

offered by their district).

Later, this self-paced,

student-centered model

may gain sufficient

momentum to become the

dominant paradigm.

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The Architecture of a Class

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Regardless of all the time and effort libraries put into providing a variety of research tools and resources on their websites, the literature suggests that students still prefer to start their research using Google or some other form of search engine.

It is clear that there is an overwhelming preference for easy to use, familiar search tools that transcend education level, discipline of study, and student demographics.

Discovery Layers and the Distance StudentJessica Mussell (2012)

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Strengths• Fast, easy, familiar• Cross-disciplinary searching• Links to citing and related articles

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Weaknesses• No “advanced search” functionality• Limited, inaccurate metadata• Inconsistent coverage across disciplines• No transparency (coverage, algorithms, usage, monetization)

• Not customizable or interoperable

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Information Literacy

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Employers claimed that college hires rarely conducted the thorough research required of them in the workplace.

At worst, some college hires solved problems with a lightning quick Google search, a scan of the first couple of pages of results, and a linear answer finding approach.

“I had a new graduate hire who only searched for papers on Google. I said, you’re missing things, you need to use PubMed, and he responded, ‘Well, I did this quick search, and that’s what I got.’ But that’s not good enough.”

Project Information Literacy: Learning Curve by Alison J. Head (2012)

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33Key Strategic Insights for Libraries, Publishers, and Societies by Roger C. Schonfeld (2010)

Faculty rate importance of library roles

“The academic library is increasingly being disintermediated from the

discovery process, risking irrelevance in one of its core functional areas.”

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Federated“Bento

Box”NCSU

StanfordDartmouth

VirginiaColumbia

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Aggregated“Faceted”

CornellDuke

McGillNorthwesternU. Washington

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37Fac

eted

Nav

igat

ion

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38Ada

ptiv

e F

acet

s

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Gross and Sheridan conducted a usability study that examined how Summon (“web-scale discovery”) was used for common library search tasks.

Summon was positioned as the primary search box on the library’s home page for the study.

They found that the single search box was employed for 80% of the assigned tasks.

How Users Search the Library from a Single Search BoxLown, Sierra, Boyer (2013)

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Use of full-text online content dramatically increased in the year following implementation.

Librarians found they could focus instruction less on choosing a database or catalog and more on refining a search, research as an iterative process, and other high level search skills.

The Impact of Serial Solutions’ Summon on Information Literacy InstructionStephanie Buck and Margaret Mellinger (2011)

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63% didn’t use any Internet resources, other than the Guide, to complete their assignment.Embedding LibGuides into Course Management SystemsStephanie Brown (2012)

Embeddable Search Widget

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Inquiry Learning

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Information Literacy

The ability the find,

evaluate, create,

organize,

and use information

from

myriad sources and

media.

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“70 percent of humans

experience severe back pain…

and in the U.S. this results in

tens of thousands of surgeries

each year.”

“There’s a secret about MRIs

and back pain: the most

common problems physicians

see on MRI and attribute to

back pain – herniated,

ruptured, and bulging discs –

are seen almost as commonly

on MRIs of healthy people

without back pain.”

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Why is Medicine a Mess?

• Our minds/bodies are complex.

• Patients want a quick fix.

• Doctors hate saying: “I don’t

know.”

• The AMA is an advocacy group.

• Relentless and insidious

advertising.

• Industry-funded research.

• $2.7 trillion per year.

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“There are a thousand hacking at the branches of evil to

one who is striking at the root.” Henry David Thoreau

“Our government is corrupt. Not corrupt in any criminal sense. But corrupt in a perfectly legal sense: special interests bend the levers of power to benefit them at the expense of the rest of us.”

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51The relationship between information and culture

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“It is now my suggestion that

many people may not want

information, and that they will

avoid using a system precisely

because it gives them

information…If you have

information, you must first

read it…You must then try to

understand it…Understanding

the information may show that

your work was wrong, or may

show that your work was

needless…Thus not having and

not using information can

often lead to less trouble and

pain than having and using it.”

Calvin Mooers

(1959)

The limits of information

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53“We shape our buildings. Thereafter, they shape us.”

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54The order of food influences choice by as much as 25 percent.

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Some habits have

the power to start

a chain reaction.

“Success doesn’t depend

on getting every single

thing right, but instead

relies on identifying a

few key priorities and

fashioning them into

powerful levers.”

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“Willpower is the single most

important keystone habit for

individual success.”

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Paul O’Neil as CEO of Alcoa

“I want to talk to you about

worker safety…I intend to make

Alcoa the safest company

in America. I intend to go for

zero injuries.”“We killed this man. It’s my

failure of leadership. I caused

his death. And it’s the failure

of all of you in the chain of

command.”

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“A culture of generosity.”

Josie Parker, Ann Arbor District Library

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“A library, like a national park, teaches us that we all benefit when our most valuable treasures are held in

common.”Peter Morville, Inspiration Architecture

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Keystone

A central stone at the summit of an arch locking the whole together.

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63Polar bears are a keystone species in the Arctic ecosystem.

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The library is a keystone of culture.

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“A library outranks

any other one thing

a community can do

to benefit its people.

It is a never failing

spring in the

desert.”

Andrew Carnegie

(1889)

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“Too many people think that we don’t need libraries when we have the Internet.” John Palfrey, DPLA (2012)

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The library is an act of inspiration architecture.

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68IA Therefore I Am Inspiration Architecture by Peter

Morville

“When we try to pick out

anything by itself, we find

it hitched to everything else

in the universe.” John Muir