inspiration for your christmas social media campaigns by marvelous
TRANSCRIPT
@DavidLedstrup #MRVLS
S O C I A L M E D I A X – M A S C A M P A I G N S
@DavidLedstrup #MRVLS
K N O W Y O U R A U D I E N C E
Social Interest
Professional
@DavidLedstrup #MRVLS
S P E A K , L I S T E N , R E A C T , & M E A S U R E
H O M E (Primarily owned & paid)
A T T A C K ! D E F E N D !
A W A Y (Primarily earned & unexplored)
What do we say on OUR channels?
How do we react & respond?
How do we monitor & react?
How do we get users to talk about
us on THEIR channels?
@DavidLedstrup #MRVLS
B E O N B R A N D ! ! !
Time
Effect
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Find audience
Engage audience
Leave audience
@DavidLedstrup #MRVLS
Time
Effect
Find audience
Engage audience
Re-engage audience
Re-engagement expenses
B E O N B R A N D ! ! !
@DavidLedstrup #MRVLS
S T A Y O N B R A N D !
@DavidLedstrup #MRVLS
S T A Y O N B R A N D !
@DavidLedstrup #MRVLS
S T A Y O N B R A N D - A N D B U I L D T A C T I C A L L Y !
@DavidLedstrup #MRVLS
S T A Y O N B R A N D - A N D B U I L D T A C T I C A L L Y !
BR’s Xmas campaign consisted of a solid content strategy with different formats, created to attract the attention of users – and have them engage in the cozy, nostalgic Xmas vibe we created on Facebook in DK,
SE, NO and Fi.
The purpose was to give parents and grandparents inspiration before buying Xmas presents, by focusing on the magical Xmas feel and generally help create a good Xmas vibe
The target audience was men and women with children in the age of 0-12 years and other gift buyers for this age-group
The content revolved around 1 film that was presented in two versions, 4 campaign photos and 10 posts on Facebook, including 4 DIY’s, and a contest where the users could win some of BR’s most popular products
More than 1,192 people participated in the contest in Denmark and reached 442,290 unique users a total of 1,075,365 times
B E M O R E T H A N Y O U R B R A N D …
BUILD ENGINES THAT DRIVE COMMUNICATION!
@DavidLedstrup #MRVLS
@DavidLedstrup #MRVLS
M O R E T H A N Y O U R B R A N D - O N B R A N D ! ! !
@DavidLedstrup #MRVLS
T A L K . . . O R B E T A L K E D A B O U T ? ? ?
@DavidLedstrup #MRVLS
T A L K . . . O R B E T A L K E D A B O U T ? ? ?
@DavidLedstrup #MRVLS
S P E A K , L I S T E N , R E A C T , & M E A S U R E
H O M E (Primarily owned & paid)
A T T A C K ! D E F E N D !
A W A Y (Primarily earned & unexplored)
What do we say on OUR channels?
How do we react & respond?
How do we monitor & react?
How do we get users to talk about
us on THEIR channels?
@DavidLedstrup #MRVLS
H A V E A X – M A S . . .