inspire change, engage your system with social media
TRANSCRIPT
Inspire Change, Engage Your System with Social Media
#FranCamp, @DebCE presenting on engaging your system with social media
http://goo.gl/35gSY
Anticipating Future Tech
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A good 21st-century leader understands the rapidly changing technology trends via @DebCE #FranCamp
You Might Find This
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Did you know that Angry Birds can be applied to your social marketing strategy? #FranCamp
Content Marketing Formula
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@DebCE shares how @juntajoe uses Angry Bird Content Marketing formula #FranCamp
Daily = Blogs/Tweets work (red bird)
Weekly = eNewsletter is a strong possibility (blue bird)
Monthly = Podcasts or videos? (yellow bird)
Quarterly = White Paper or eBook (white bird)
Bi-Annually = Webinar or In-Person Event (black bird)
Annually = Industry Research Project (over-sized red bird)
Assess Your Presence
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Know who is sharing information about you or your brand by establishing alerts #FranCamp
Call in Reinforcements!
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The social media consultant you hire should be active in social media. #FranCamp
FranCamp, Nashville TN @DebCE 8
#FranCamp, @BrianSolis says, “New media, social & mobile will open doors to better see, hear, and understand the consumer!”
Learn In Order To Teach
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Learn all you can about social media in order to share your knowledge & experience with your team #FranCamp
Engage
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Monitor trends and choose what platforms will get the best attention for you and the brand #FranCamp
Set Ground Rules
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http://socialmedia.policytool.net/
#FranCamp, @DebCE shares an easy to use Social Media Policy tool generator http://socialmedia.policytool.net
Social Media Toolkit
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Providing a social media toolkit with why, how and when will inspire your team to be active says @DebCE #FranCamp
Establish “Us” Policy
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Outline what you will do and what your team should do when using social media. Via @DebCE #FranCamp
Step by Step Outline
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Add one social media platform at a time, one day at a time. Via @DebCE #FranCamp
Share Resources
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HubSpot offers several free eBooks on the use of social media #FranCamp
http://www.hubspot.com/internet-marketing-whitepapers/
FranCamp, Nashville TN @DebCE 16
Jim Collins , Good to Great - you must have the right people on the bus and know the direction!
Involve the Team
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There are many voices in your organizations. Let them all speak! #FranCamp
Inspire and Engage the System
FranCamp, Nashville TN @DebCE 18
FranCamp, Nashville TN @DebCE 19
Thank you!
Deb Evans, CFEPresident & CEOCOMPUTER EXPLORERS800-531-5053
Learn more about me: www.debevans.orgDeb is co-host of Social Geek Radio