INSPIRING KIDS TO ROCK ON STAGE AND IN LIFE!

TOP REASONS TO OWN A SCHOOL OF ROCK FRANCHISE

Be part of an inspiring, unique, and purposeful business Connect and collaborate with a international network of partners and owners who are passionate

about what they do Make a difference in kids’ lives through music Own and operate a multiple revenue stream business Turn your passion for music into your work – you don’t have to be a musician but you do need to love

rock and roll.

Start exploring today!

ABOUT US

With more than a decade of experience and more than 80 schools throughout the U.S. and Mexico, School of Rock is the leader in performance-based music education. Students learn from professional musicians in an interactive environment combining weekly one-on-one lessons with structured group rehearsals culminating in a live performance in front of real crowds in real rock venues. Through our performance-based approach to teaching music, our students are more inspired to learn, more motivated to excel and more confident in everything they do.

School of Rock is expanding rapidly to meet the demand of students and their parents all over the world for this type of performance- based teaching. We have created a unique business opportunity and we are looking for franchise partners, like you, with whom to continue our growth. Please explore our website (www.franchising.schoolofrock.com) to learn a little more about School of Rock and what makes this opportunity so special.

SUPPORT

As a School of Rock franchise owner you will receive training and support to help you succeed. You will benefit from the proven success of School of Rock’s well established franchise system and extensive knowledge and experience of our team at the School Support Center. We provide you with:

Pre-Opening Support:

Assistance in real estate selection

Interior design specifications

Grand opening marketing planning and execution

In-school training – school business, music direction, local school marketing Ongoing Support:

Marketing tactics, programs, and collateral design

All-Star tour

Public relations support

Continued support and training from a dedicated Director of Operations

Special negotiated rates with our equipment partners

New curriculum and product development

Web based consumer, CRM, and financial IT platforms

OUR TEAM

We have an experienced and talented leadership team managing the business. Our vision is to continue to grow the School of Rock through opening more schools, enrolling more kids, tirelessly focusing on supporting our franchise partners, and building on the inspiration that is so critical to what we do. For more information on our leadership team, please visit: http://franchising.schoolofrock.com/our-team

QUALIFICATIONS

Ideal Franchise Owner There are certain characteristics that all of our successful franchise owners have in common and we look for in any new franchise partner we work with:

Passionate about Music and Kids We want partners who love what they do. We seek those who have a passion for both music and kids. You don’t need to be a musician, but you’ve got to love rock and roll!

Community Leader Although international in scale, School of Rock is ultimately a community-based business. We seek partners who are leaders in their community, those who are active in their neighborhoods, and those who are able to foster a sense of community within their schools.

Experienced in Retail and Management Although not required, we strongly prefer partners with experience in retail and management. Those with experience planning and implementing local, grassroots marketing and managing in an often-chaotic environment are ideal franchise owners.

Financially Qualified We require that our franchise owners have $300,000USD in net worth with $100,000USD liquid for each school they want to open. If you do not have this but feel you can meet these requirements through partnering with others, we’d love to speak with you.

Estimated Investment The investment that you make in opening your School of Rock will depend on a number of variables. Once you become a franchise owner we’ll help you navigate the path to opening your school. The table below gives you estimates for what you can expect to invest in your school. (Pricing in $ USD)

TYPE OF EXPENDITURE LOW HIGH

Franchise Fee $49,500 $49,500

Leasehold

Improvements*

$61,350 $187,600

Grand Opening

Marketing

$10,000 $15,000

Additional Other Start-

up Funds

$15,000 $45,000

Other Expenses $3,000 $7,000

TOTAL $137,350 $304,100

*Includes: rent, tenant improvements, furnishings, finishings, and equipment, signage, supplies, opening

inventory, computers, permits and licenses, architectural fees, utilities.

TESTIMONIALS

In 2008, I made the decision to follow my dreams of incorporating my business background with my passion of working with kids and teaching music. After strongly contemplating starting my own business, I learned of the School of Rock and was not only blown away by the philosophy, values and programs, but also the business model and leadership team. Two years later, I now own and operate four schools in two distinct markets (Dallas and Detroit), and live my dream every day of working with amazing kids, families, and some of the finest musicians in the local music scenes. I’m proud to be part of the School of Rock family and have plans to continue opening more schools over the next few years.

Terry Longhway - Dallas & Detroit- Franchisee

I haven't had a chance to tell you how much we enjoyed and appreciated being a part of School of Rock. What you guys have done for Austin (the kid and the town) is beyond amazing. We feel so blessed to have gotten in on the 'ground floor' so to speak. I know there will be more amazing shows and many, many more talented kids will pass through your doors, but I am so glad we were there for the beginning. Those early days hold some great memories for us and some great life lessons for Austin. Austin made some life-long friends along the way and has a great head start on life thanks to the dedication, hard work, patience and unbelievable amount of energy you and all the teachers have. I am in awe of you all. A mere 'thank you' doesn't seem to quite cover it, but it's all I got without sounding too maudlin. You guys are absolutely the best; keep up the great work and of course . . . KEEP ON ROCKIN'!!

SoR Parent, Austin, TX

In 2005, after having had a long career as a touring musician, I decided to enter a new phase of my life. I thought this was an awesome fit. This was my chance to give back to the community. I saw this as the best way of teaching rock music and to participate in legitimizing this as an art form. On a more personal note, I wanted to foster an atmosphere for the offbeat kids because we were once those kids. Now 4 ½ years later, I have opened two schools and am happy to be part of something I really believe in.

Mike Morpurgo – Princeton, NJ & Doylestown and Philadelphia, PA- Franchisee

School of Rock provides opportunities not just for kids to learn the classic material and techniques of rock and roll, but also provides them with fantastic lessons in problem solving, team building, and the rewards of hard work while building their self-esteem and confidence (all while having a blast). The SOR experience creates not only rock stars on stage, but this transfers into other areas of the kids’ lives as well! Awesome program, I have three children at SOR. Best thing we have ever done for our family. Go for a tour, but be prepared to stay!!

SoR Parent, Salt Lake City, UT

My partner and I opened The School of Rock in North Palm Beach, Florida in July of 2009. We went into this hoping to make a difference in kids’ lives through rock and roll and build a business at the same time. In that time, we have played amazing shows on awesome stages and have watched our school grow in the process. People ask me all the time, “Looking back, are you glad you opened the school?” HELL YEAH!

Rick Rothschild - North Palm Beach & South Palm Beach, FL- Franchisee

We are VERY grateful for this whole concept of School of Rock and for what you all do with the children and with Maia. I know that you've heard me talk about Maia's situation and how this has helped her - but this is turning out to be way more than I ever expected. You are transforming my child into someone who knows that she "can" - she doesn't hope for the "I can" anymore - she KNOWS she can now. She's learning how to come out of herself and be ok with herself and take risks and close her eyes and just fly. (and I'm sitting here sobbing my fool eyes out) It’s just amazing to see how this music and how your organization - the people you have on board - the way things are done- how it is ALL putting Maia's puzzle pieces together.

We are so grateful. More than you can ever know.

SoR Parent, Francine & Lou, Fort Washington, PA

My teen LOVES this place! My 16-year-old son LOVES this school. He knows if his homework isn't done, he can't go play music so he comes home from school and does his homework right away. His teacher at the music school and the music director there play in local bands that my son had heard of before taking lessons there so he feels like he's "in" with professional musicians which makes him feel great about himself. He can't wait to play his first concert. He also loves the fact that the music they're playing is rock music. And I love it, too, because they're playing the classic rock songs I grew up with! It's actually fun to listen to him practice at home now. I'd recommend this to everyone with a kid with an interest in music.

SoR Parent, Becky, St. Paul, MN

TERRITORIES

We have territories available throughout the UK and beyond. Please contact us directly to learn if a specific territory you are interested in is available at FranchiseOpportunities@SchoolofRock.com

FAQ

1. What is School of Rock? School of Rock is a performance-based after school music education program that provides individual music lessons taught by working musicians, group rehearsals, performance experience, exclusive limited access to the school and equipment during business hours, and branded merchandise for students between the ages of seven and nineteen. We provide a rock music program for children, a method of teaching students through performing in front of a paying audience in a real rock venue, and regional groups of elite students known as “The School of Rock All Stars”.

2. How long has School of Rock been in business? “The Paul Green School of Rock Music” opened its first school in Philadelphia, PA in 1998. We began franchising in 2004.

3. What is the mission of School of Rock? The purpose of School of Rock is: “To inspire kids to rock…on stage and in life”.

4. Is School of Rock an international company? Yes, We have more than 80 schools in the U.S. and in Mexico, with other international locations opening soon.

5. What kind of background do I need to be a successful School of Rock franchisee? School of Rock is looking for energetic individuals who enjoy working with families and children. Ideal candidates should have an entrepreneurial spirit, solid business and sales skills, and be an active part of the communities in which they live and work. A background in music, although a plus, is not a requirement.

6. What do I need to qualify financially? Qualified candidates should possess a minimum net worth of $300,000 USD and a minimum liquidity of $100,000 USD for each school they want to open. Candidates should have good credit and demonstrate an ability to obtain financing.

7. What is my investment for a School of Rock franchise? The cost to establish a School of Rock ranges from $137,350 USD to $304,100 USD - this includes your franchise fee.

8. Does School of Rock assist with financing? No, we do not offer financing. However, we have relationships with multiple financing partners that can assist you.

9. Can I own multiple franchises? Yes, we have multi-unit franchise opportunities throughout the UK. In fact, over 35% of our current US franchisees own multiple units, while 21% of single unit franchisees have additional schools in the works for 2012.

10. What type of training and support is provided to franchisees? Franchisees are trained and prepared to provide students with an unparalleled performance-based

rock music program. School of Rock’s franchisee training program provides franchisees, with or without music experience, the tools to succeed. We provide you with:

On-Site training in both the business and music instruction aspects of running your school at one of our three training schools

Assistance in getting your school built including a network of real estate partners, design and construction standards and guidance, and contracting partners

A proprietary IT system to manage the school business

Grand Opening and continued marketing support through plan development and execution, creative and collateral, PR, and

A dedicated Franchise Operations Director to work directly with you

Ongoing new product and program development

Discounts on equipment through our network of partners

The only international network of rock music education schools

11. Will I have a protected territory for my school? Yes, each franchise is granted an exclusive operating territory.

12. What size space do I need for a School of Rock? Our prototypical School of Rock is approximately 200 - 300 square meters.

13. What is the initial franchise fee and ongoing royalty fees? The initial franchise fee is $49,500 USD and the royalties are 8% plus 3% brand fund.

14. How do I contact Franchise Development? Email us today at FranchiseOpportunities@SchoolofRock.com