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Inspiring Your True Potential With TruVibe Organics

Healthy, natural and better for you brands are our business.

IMPACT

PERSONALITY

STORY

Brand health check

It seems every category in the healthy food

and drink sector is stacked out.

Where we once had information overload,

we now have brand overload.

So not just attracting consumers,

but really grabbing them.

Really inspiring them.

Today.

Inspiring consumers

Inspiring you as brand builders

Brand landscape

Breakaway brand opportunity

Bravery to go elsewhere

As a brand, being in a category

means little.

Trying to own it is much more

important.

Super foods, ‘clean eating’ and juicing are not fads.

Even though certain industry insiders and nutritionists think it’s done

to death and BS, it is just going mainstream.

Super food powders, nibs and seeds – do we need them?

Super foods category. A pretty flat landscape

Founders with a genuine passion.

Personality: Positive, Vibrant, Goal driven pure happiness.

Feel first, think second.

“Our packaging and brand messaging

will always be about encouraging people

to live their dreams and celebrate the

human spirit”.

Jason Dekker, Co founder

Tone of voice: blend of fun and fact

Design theme: a window into a better world of you

Shelf impact to outstrip competitors

It works.

Within 24 months:

Listed in 1000 + Kroger Stores and other

health store chains across the USA

100,000+ units sold*

Voted best new packaging at

Natural Products Expo West 2014.

18,600 Facebook likes

51,00 Twitter followers

12,000 Instagram followers

*Typical price points

8oz $7.99 160z $11.99

Now one of Amazon’s top selling super foods brands

Growing on average 40% year on year

With a typical online conversion rate on Amazon x 4 times higher than average.

To stand out in healthy food:

Be iconic,

Keep it simple

Do it with joy.

And try to inspire people!